Branding agency for B2B and consumer brands Your brand, reimagined. Built to be remembered.
Selected projects
Brand strategy, identity design, naming, voice, and asset systems for B2B, SaaS, D2C, and FMCG brands.
Trusted by 250+ ambitious brands worldwide
What is branding at UnFoldMart?
UnFoldMart is a strategic branding studio for B2B and consumer brands. We combine brand strategy, identity design, naming, voice, and asset systems into one integrated practice. Built for brands that need to ship, scale, and stay shipped.
Since 2021, we've worked with 250+ ambitious B2B, SaaS, D2C, and FMCG brands across 10 global markets, building category authority.
Strategic branding works across four pillars:
Colours, sampled from the photosFarben, aus den Fotos entnommenUsed onEingesetzt auf
Occult Vidya↗Colours, sampled from the photosFarben, aus den Fotos entnommenUsed onEingesetzt auf
Farm Country Brewing↗Colours, sampled from the photosFarben, aus den Fotos entnommenUsed onEingesetzt auf
Mimi Crunch↗Colours, sampled from the photosFarben, aus den Fotos entnommenUsed onEingesetzt auf
Baadshah↗Colours are sampled from the project photos, not taken from the brand guides.Die Farben sind aus den Projektfotos entnommen, nicht aus den Markenrichtlinien.
Page updated 5 Oct 2026Seite aktualisiert am 5. Okt. 2026
Brand strategy
Discovery interviews, competitive research, category positioning, brand architecture, and personality frameworks. The strategic foundation that decides whether your identity holds up at the 3-year mark.
Identity design
Naming, visual identity, verbal identity, creative direction, and brand guidelines. Designed as a working system your team actually uses, not as a moodboard.
Brand assets
Packaging design, marketing collateral, sales decks, social templates, and internal asset libraries. The deliverables that ship your brand into the market, not the ones that sit in a Google Drive folder.
Brand activation
Launch planning, team training, internal rollout, brand governance, and ongoing evolution support. The layer that determines whether your brand ships and stays shipped.
Featured projects
Strategic branding, identity design, naming, and packaging work for ambitious B2B and consumer brands across DACH, Europe, the US, the UK, and beyond. Each one built to ship and stay shipped.
- Occult VidyaIdentity · packagingIdentität · Verpackung
CTRLIdentity · websiteIdentität · Website
Farm Country BrewingIdentity · cansIdentität · Dosen- BaadshahPackagingVerpackung
- Mimi CrunchPackagingVerpackung
MedivoraIdentity · webIdentität · Web
FlaneurPackagingVerpackung
Ambria GroupIdentity refreshIdentity-Refresh
SoftBricks TechIdentity · webIdentität · Web
Our branding process
A 10 to 12 week branding engagement, structured across three phases. Built for brands that need a finished, working, shippable identity, not a moodboard with a guidelines PDF.
Occult Vidya
Phase 01 · Weeks 1–4
Strategy and architecture
Stakeholder interviews, competitive research, category positioning, brand architecture, personality framework, and naming work where required. We lock the strategic foundation that decides whether the identity holds up at the 3-year mark.
- Stakeholder interviews
- Competitive research
- Category positioning
- Brand architecture
- Personality framework
- Naming (where required)
Strategy decides everything downstream. Skip it and the identity won't hold.
Farm Country Brewing
Phase 02 · Weeks 5–9
Identity and asset systems
Visual identity, verbal identity, creative direction, brand guidelines, and asset library setup. Logos, typography, color, messaging frameworks, template systems, and packaging direction where applicable. Built as a working system, not a one-off deliverable.
- Visual identity
- Verbal identity
- Creative direction
- Brand guidelines
- Asset library setup
- Packaging direction
This is what your team uses every day. It has to work in practice, not just on the moodboard.
Baadshah
Phase 03 · Weeks 10–12 and beyond
Activation and governance
Launch planning, internal team training, external rollout, brand governance handoff, and optional retainer support for ongoing evolution. Most brand projects end with a guidelines PDF. Ours end with a brand that gets used.
- Launch planning
- Internal team training
- External rollout
- Brand governance handoff
- Optional retainer support
This is the layer that determines whether your brand ships and stays shipped.
The whole engagement
10–12 weeks
Three phases. One finished, working, shippable identity.
B2B industries we know inside-out
- SaaS & B2B software
- Professional services
- eCommerce & D2C
- Manufacturing & industrial
- Healthcare & MedTech
- Logistics & supply chain
- FinTech & financial services
- Real estate & PropTech
UnFoldMart vs other branding agencies
Six dimensions buyers should evaluate when hiring a branding agency. Here's where we stand on each, and where most agencies don't.
Strategy-led. Every engagement starts with discovery, positioning, and brand architecture before any identity work begins.
Identity-led. Most agencies skip strategy and start with logo concepts in week one.
Senior brand operators ship the work. The person who pitched you is the person executing on your account.
Junior designers route the work through senior reviews. Strategists rarely touch execution.
Full brand systems: strategy, identity, naming, voice, packaging, asset libraries, and activation. One integrated practice.
Identity-only deliverables. Strategy, naming, and asset systems sold as add-ons or skipped entirely.
Working brand systems your team uses every day. Templates, guidelines, asset libraries, packaging direction, internal documentation.
Guidelines PDFs that get filed away. Logos delivered without the supporting system that makes them work.
Native execution across DACH (EN and DE), Benelux, France, the UK, India, the US, and Singapore. Multi-locale brand work.
English-only execution. Or translation-layer multilingual that misses cultural nuance.
10 to 12 week project engagements with defined deliverables. Optional retainer for ongoing brand stewardship.
Open-ended contracts with scope creep. Or one-off logo projects with no support after handoff.
Where our brands liveWo unsere Marken leben
Cans, boxes, bags, bottles and websites. Every picture is real client work.Dosen, Boxen, Taschen, Flaschen und Websites. Jedes Bild ist echte Kundenarbeit.
Before and afterVorher und nachher
Transparent branding pricing
Project-based pricing. No setup fees, no scope creep, no surprises in month three. Every engagement starts with a strategy consultation, and the scope is locked before any work begins.
For founders and CMOs who need clarity before committing to a full rebrand. Two strategy sessions, a positioning memo, and a recommendation on what to build first.
- Discovery interview (90 min)
- Strategic positioning summary
- Competitive landscape snapshot
- Recommendation memo (build first, build later, skip)
- Optional follow-up call (60 min)
A focused identity engagement for brands that have positioning locked and need to ship a working identity system. Includes visual identity, basic verbal identity, and core asset templates.
- Brand strategy refresh (light)
- Visual identity (logo, typography, color, iconography)
- Verbal identity (tone of voice, key messaging)
- Brand guidelines (digital deliverable)
- Core template system (decks, social, email)
The full UnFoldMart branding engagement. Strategy, architecture, naming (if needed), full identity system, asset libraries, packaging direction, and activation support. Everything required to ship and stay shipped.
- Discovery and strategy (Phase 01)
- Brand architecture and naming
- Visual and verbal identity system
- Brand guidelines and asset library
- Packaging direction (if applicable)
- Launch planning and team training
- 90-day post-launch governance support
For multi-brand portfolios, multi-market operations, or enterprise rebrands at scale. Dedicated senior brand lead, full four-pillar execution, native multilingual delivery, and extended governance support.
- Everything in Growth
- Multi-brand or multi-region brand architecture
- Native multilingual identity (DE, NL, FR, EN, others)
- Dedicated senior brand operator
- Extended activation and governance retainer
- Quarterly brand stewardship reviews
Working with brands across 10 markets
- Germany
- Netherlands
- Switzerland
- United Kingdom
- France
- Spain
- Poland
- Canada
- India
- Singapore
Germany
UnFoldMart office in Frankfurt am Main. Every arc on the globe starts here.
Autonix
Exhibition brochure for an EV bicycle launch in Frankfurt
Netherlands
UnFoldMart office in Amsterdam.
Switzerland
UnFoldMart office in Zürich.
United Kingdom
UnFoldMart office in London.
France
UnFoldMart office in Paris.
Spain
UnFoldMart office in Madrid.
Poland
UnFoldMart office in Warsaw.
Canada
UnFoldMart office in Vancouver.
Baadshah · Farm Country Brewing
Beer packaging for Magic Malts (British Columbia) and a brand refresh for a Canadian craft brewery
India
UnFoldMart office in Gurugram.
Bonvie Snacks
Naming-to-packaging brand build for a freeze-dried snack range
Singapore
UnFoldMart office in Singapore.
AYTRUS
Brand launch for a Singapore luxury serum-candle brand
Drag the globe · hover a market
Find what you're looking for, right here
Brand strategy, identity, and asset systems. All under one roof.
Brand strategy
Discovery interviews, competitive research, category positioning, brand architecture, and personality frameworks. The strategic foundation that decides whether your identity holds up at the 3-year mark.
- Brand discovery
- Brand research
- Brand positioning
- Brand architecture
- Brand personality
Identity design
Naming, visual identity, verbal identity, creative direction, and brand guidelines. Designed as a working system your team actually uses, not as a moodboard.
- Brand naming
- Visual identity
- Verbal identity
- Creative direction
- Brand guidelines
Brand assets
Packaging design, marketing collateral, sales decks, social templates, and internal asset libraries. The deliverables that ship your brand into the market, not the ones that sit in a Google Drive folder.
- Packaging design
- UI/UX design
- Internal documents
- Marketing collateral
- Asset library setup
Other services
Other practices that ship, scale, and stay shipped, delivered by the same senior team.
Testimonials
The team effectively understood my requirements and provided a well-suited digital strategy plan. Their knowledge of the subject matter was impressive, and they helped in executing strategies that aligned with our brand's needs.
Atul Gupta
UnFoldMart has been an absolute game-changer for us at Grest. Their PR expertise helped us position our refurbished iPhones as a premium and reliable choice in the market.
Shrey Sardana
Grest
The team was highly responsive, taking our inputs into consideration and truly understanding our vision. They delivered a complete marketing strategy that aligned perfectly with our brand's needs.
Nitin Yadav
Frequently asked questions
The eight questions buyers ask before they book a branding consultation. Direct answers, specific numbers, no agency hedging.
What is strategic branding, and how is it different from logo design?
Strategic branding builds the whole brand system: positioning, architecture, naming, visual and verbal identity, an asset library and a launch plan. A logo is one deliverable inside that system; on its own it rarely keeps a brand consistent after launch.
How long does a branding engagement take?
A full brand build takes 10 to 12 weeks: strategy and architecture (weeks 1-4), identity and asset systems (weeks 5-9), activation (weeks 10-12). An identity sprint takes 6 to 8 weeks and a strategy consultation 2 to 3 weeks.
How do you measure branding success?
We track three signals: brand recall among target buyers (interviews 90 days after launch), how much your team uses the new assets and templates, and shifts in how buyers and AI engines position you in the category. We report every quarter.
What's included in a full branding engagement?
A full brand build covers strategy, architecture, naming where needed, visual identity (logo, type, colour, icons, imagery), verbal identity (tone of voice, messaging), guidelines, an asset library and templates, launch planning, team training and 90 days of support after launch.
How much does branding cost?
A brand strategy consultation is €2,500 one-time. Identity sprints start at €8,000 (6 to 8 weeks) and full brand builds at €12,000 (10 to 12 weeks). Rebrands and multi-brand portfolios are quoted individually. Fixed scope, no setup fees, no 12-month contracts.
Do you offer multilingual branding?
Yes. We build brand identities natively in German, Dutch, French, English, Spanish and Italian, adapting messaging to each culture rather than translating it. DACH and Benelux are our strongest regions, with an office in Frankfurt.
Should we start with a consultation or a full project?
Start with the €2,500 brand strategy consultation if you are unsure what you need. You get a competitive landscape, a positioning summary and a memo on what to build first. If your positioning is already clear, start directly with an identity sprint or full build.
What's the difference between branding and rebranding?
Branding builds a brand from scratch, for new ventures, launches or new categories. Rebranding evolves an existing brand, so it also has to protect or let go of existing brand equity and plan the switch across channels. Rebrands usually take 2 to 4 weeks longer.
Ready to build a brand that ships and stays shipped?
Get a brand strategy consultation from a senior brand operator. Discovery interview, competitive landscape analysis, strategic positioning summary, and a recommendation memo on what to build first. All in one focused session.
- 30-minute strategy call
- No sales pitch
- Clear direction for your brand