Generative engine optimization (GEO) agencyBe the brand AI recommends bydefault.
Your buyers ask AI about your category. Your brand should be the first one it names. We build the entity authority and third-party signals that make that happen.
Trusted by 250+ ambitious brands worldwide
What is GEO at UnFoldMart?
Generative Engine Optimization shapes how AI engines understand, describe, and recommend your brand. Where AEO targets the answer (getting cited in one response), GEO targets what AI knows about your brand, your category, and your competitive position. Get it right, and AI engines name you first. Get it wrong, and they describe your category without you in it.
Since 2021, we've worked with 250+ ambitious B2B, SaaS, D2C, and FMCG brands across 10 global markets.
We track recommendations across ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, Claude, Gemini, Meta AI, and Grok.
GEO decides whether AI recommends you. If you need to be cited in AI answers first, start with AEO; if your pages do not rank yet, start with SEO.
Strong GEO in 2026 works across four layers:
GEO wins: when AI engines stop describing and start recommending
Brands AI assistants name, from answers by Claude, ChatGPT and Google AI Mode that we observed in October 2026. Each card links to the full case study.
Our GEO process
A 90-day entity foundation sprint, then a continuous recommendation-share cycle. Built for compounding category authority, not one-off mentions.
Brand reality check
We run 100 to 500 buyer-intent prompts across 8 AI engines and log how your brand is described, named, recommended, or missed against your top three competitors.
- 100 to 500 buyer-intent prompts
- 8 AI engines
- Top 3 competitors
GEO strategy and roadmap
We turn the baseline into a prioritized 90-day roadmap: which entity gaps to fix, which engines to focus on, and where you can win recommendations fastest.
- Entity gaps to fix
- Engines to focus on
- Fastest wins
Execution across the four layers
Entity and authority work ships first, then training data presence, then real-time retrieval and brand association in parallel. First entity wins usually appear in weeks 6 to 10.
- Entity and authority
- Training data presence
- Real-time retrieval
Recommendation share measurement
We re-run the prompt set across all 8 engines. A monthly report tracks new wins, competitor recommendations, and where the next 10% is hiding.
- Re-run the prompt set
- New wins
- Competitor recommendations
Iteration and category expansion
The prompt set grows, new engines are added, and entity signals deepen. GEO compounds over 12 months, not 12 weeks.
- Prompt set grows
- New engines added
- Entity signals deepen
How we measure results: RevFind
We built RevFind, our own product, because AI mentions mean little until they show up as revenue. It is how we report on your AEO and GEO work.
- DETECTLive answer tracking, weekly
ChatGPT, Perplexity, Gemini and Claude, plus the Reddit and Quora threads they quote.
- TRACECitation → revenue
Matched to visits and deals in your own analytics.
- STRIKEA €-ranked action plan
The fixes worth the most come first.
Already in use with enterprise clients (names under NDA).
€500 launch credits · First month free · Founder pricing, locked for life
Signs your brand needs GEO help
If AI engines describe your category every day without naming your brand, you're missing the most important conversation in B2B today.
- Ask ChatGPT "what's the best [your category] for B2B," and your brand isn't in the top 5 names, or isn't there at all.
- AI engines describe your category accurately but consistently recommend your competitors instead.
- Your brand is missing from Wikipedia, Wikidata, or Google's Knowledge Graph, while your top competitors have full entity profiles.
- When AI engines do mention your brand, they get key facts wrong: founders, headquarters, services, or category.
- Your sales team tells you: "The prospect asked ChatGPT for vendors in our space, and we weren't on the list."
- Your brand has no presence on the third-party sources AI engines learn from: Reddit, G2, Trustpilot, Capterra, or industry publications.
- You have no idea what ChatGPT, Perplexity, Claude, or Gemini say about your brand right now, or whether they say anything at all.
B2B industries we know inside-out
- SaaS & B2B software
- Professional services
- eCommerce & D2C
- Manufacturing & industrial
- Healthcare & MedTech
- Logistics & supply chain
- FinTech & financial services
- Real estate & PropTech
UnFoldMart vs other GEO agencies
Six dimensions buyers should evaluate when hiring a GEO agency. Here's where we stand on each, and where most agencies don't.
Audit-led. Every engagement starts with a brand reality check across 8 AI engines and a prioritized 90-day roadmap.
Template strategies. The same playbook for every client, whatever the category or baseline.
Senior GEO operators ship the work. The person who pitched you runs your account.
Junior account managers route the work to offshore content teams or generalist freelancers.
All 8 major engines tracked monthly: ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, Claude, Gemini, Meta AI, and Grok.
One or two engines tracked. Usually just ChatGPT or AI Overviews.
Monthly recommendation share report across all 8 engines, tied to pipeline and revenue.
Vague "AI brand visibility" claims with no measurement framework. Or no measurement at all.
Native entity work in English, German, Dutch, and French, including multilingual Wikipedia and Wikidata.
From Frankfurt:
GEO in FrankfurtEnglish-only entity work. No multilingual Knowledge Graph work.
90-day engagement minimum. No 12-month lock-ins. We earn the next quarter every quarter.
12-month contracts and cancellation penalties.
Transparent GEO pricing
Audit-led pricing. No setup fees, no 12-month contracts. Our 30-minute strategy call is always free; the GEO audit is a separate, paid engagement, and its roadmap is yours whether you continue with us or not.
A full brand reality check plus a 90-day execution roadmap, for brands that want to know where they stand before committing to a retainer.
- Up to 500 buyer prompts across 8 AI engines
- Brand reality check vs your top 3 competitors
- Four-layer GEO audit
- Entity presence audit across Wikipedia, Wikidata, and Knowledge Graph
- 90/180/365-day prioritized GEO roadmap
Foundation GEO for brands in one language and one market: entity authority and real-time retrieval, plus light brand association work.
- Entity and authority engineering (Wikidata, Crunchbase, sameAs)
- Real-time retrieval optimization (llms.txt, AI crawler allowlisting)
- 3 earned brand mentions per month
- Monthly prompt monitoring across 8 AI engines
- 1 language and 1 market
- Monthly recommendation share report
The full four-layer GEO programme for brands in two markets, ready to compete for category authority.
- Everything in Starter
- Full training data presence (Wikipedia entity buildout, authoritative press)
- 6 to 8 earned brand mentions per month on high-authority platforms
- Full brand association work (Reddit, G2, Trustpilot, Capterra)
- 2 languages or markets
- Quarterly recommendation share review
Enterprise GEO for multi-brand portfolios or multi-region operations.
- Everything in Growth
- Dedicated senior GEO lead
- Unlimited earned brand mentions
- 4+ languages
- Custom recommendation tracking dashboard
- Priority SLA and quarterly board-ready reporting
Working with brands across 10 markets
- Germany
- Netherlands
- Switzerland
- United Kingdom
- France
- Spain
- Poland
- Canada
- India
- Singapore
India
UnFoldMart office in Gurugram.
GEO in Gurugram ↗Haldiram's
AI engines name Haldiram's by default for ready-to-eat Indian food
Drag the globe · hover a market
Find what you're looking for, right here
Entity, training data, and brand signals for AI recommendations. All under one roof.
Other services
Other practices that ship, scale, and stay shipped, delivered by the same senior team.
Testimonials
UnFoldMart has been an absolute game-changer for us at Grest. Their PR expertise helped us position our refurbished iPhones as a premium and reliable choice in the market.
Shrey Sardana
Co-founder, Grest
Their dedication and commitment to enhancing our social media presence made a significant difference. The team was easy to work with and delivered results that truly benefited our brand.
Adeesh Jain
General Manager, Haldiram's Group
What impressed us most was UnFoldMart's deep understanding of both SEO and our technical space.
SEO Executive, Atmosly
Verified Clutch review, 4.5 out of 5
What stood out most was their responsiveness.
Founder, SquareOps Technologies
Verified Clutch review, 5.0 out of 5
UnFoldMart's SEO and social media efforts contributed to stronger online visibility.
Marketing Manager, WTi Cabs
Verified Clutch review, 5.0 out of 5
Frequently asked questions
The eight questions buyers ask before they book. Direct answers, specific numbers, no agency hedging.
What is GEO and how is it different from SEO and AEO?
GEO (Generative Engine Optimization) builds your brand's entity authority and presence in AI training data so AI engines recommend you by name when buyers ask category questions. SEO targets blue links in search results. AEO targets being cited inside AI answers. GEO targets being the brand AI recommends as the default answer.
How long does GEO take to show results?
First entity recognition wins typically appear in weeks 6 to 10. Becoming the default recommendation in your category takes around 12 months, because entity authority needs sustained work across Wikipedia, Wikidata, third-party publications, and the sources AI models learn from.
How do you measure GEO success?
We measure recommendation share: the percentage of buyer-intent prompts where AI engines name your brand, compared with your top three competitors. Every retainer includes a monthly report across all 8 AI engines (ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, Claude, Gemini, Meta AI, and Grok), tracking brand mention rate, share of AI voice, and category position.
Which AI engines should we optimize for?
GEO needs broader coverage than AEO, because entity authority builds across the whole AI ecosystem. B2B SaaS buyers research most in ChatGPT, Perplexity, and Google AI Overviews; enterprise buyers use Microsoft Copilot; consumer brands benefit from Meta AI and Grok. Gemini matters because Knowledge Graph signals feed both Gemini and AI Overviews. We track all 8 engines by default.
How much does GEO cost?
The GEO audit, Starter and Growth prices are on request (Growth covers all four layers, two languages or markets). The audit includes a brand reality check across 8 AI engines and a 90-day roadmap, and is separate from our free 30-minute strategy call. Multi-market Scale programmes are quoted individually. Retainers run in 90-day blocks with no 12-month lock-in.
Do you offer multilingual GEO?
Yes. We run native GEO in English, German, Dutch, and French, with locale-specific Wikipedia, Wikidata, and Knowledge Graph work. AI engines learn from locale-specific data, so entity authority is built separately for each market. DACH and Benelux are our strongest regions, with an office in Frankfurt.
Should we start with an audit or a retainer?
Start with the audit. The GEO audit (price on request) gives you a brand reality check, a benchmark against your top three competitors across 8 AI engines, an entity presence audit, and a prioritized 90-day roadmap. The roadmap is yours whether you hire us afterwards or not. If you are unsure, book the free 30-minute call first.
How important is Wikipedia for GEO?
Wikipedia is one of the most-cited sources for AI engines: Yext's analysis of 6.8 million citations found it accounts for 7.8% of all ChatGPT citations. Brands without a Wikipedia presence are harder for AI engines to recognize and recommend. Wikipedia entity buildout is included in our Growth and Scale retainers, but Wikipedia alone isn't enough: real GEO also needs Wikidata, the Knowledge Graph, authoritative press, and third-party platforms.
From the studio.
Practical playbooks on GEO and AI search, from the work we do every day.
Ready to see where AI engines name your competitors instead of you?
Book a free 30-minute call with a senior GEO strategist. We check how ChatGPT, Perplexity, Gemini, and Claude describe your category today, and whether they name you.