Packaging design agency for consumer brands and FMCGYour pack,redesigned.Built to winthe shelf.
Selected projects
Pack strategy, structural design, visual design, and production-ready handoff for FMCG, F&B, D2C, and beauty brands.
Trusted by 250+ ambitious brands worldwide
What is packaging design at UnFoldMart?
UnFoldMart is a strategic packaging design studio for FMCG, F&B, D2C, beauty, and consumer brands. We combine pack strategy, structural design, visual design, and production-ready execution into one integrated practice. Built for products that need to ship, scan, sell, and survive the shelf.
Since 2021, we've shipped packaging for 250+ ambitious FMCG, F&B, D2C, and beauty brands across 10 global markets, building shelf presence and category authority.
Strategic packaging design works across four pillars:
Pack strategy
Category research, shelf audit, competitive pack analysis, and positioning per SKU. The strategic layer that decides whether the pack competes on price, premium, function, or category creation, before any visual work begins.
Structural design
Form, format, dieline, material selection, sustainability strategy, and structural prototyping. The engineering layer that decides whether the pack survives the production line, the retail shelf, and the consumer's hand.
Visual design
Graphics, typography, color systems, illustration, photography direction, and shelf hierarchy. The communication layer that decides whether the pack gets picked up in the three seconds a shopper actually looks at it.
Production and shelf
Pre-press, retailer compliance, mockup rendering, shelf testing, and production-ready handoff. The execution layer that decides whether the pack ships on time, scans correctly, and survives 18 months of reorders.
Featured projects
Pack strategy, structural design, and shelf-ready production work for ambitious FMCG, F&B, D2C, and consumer brands across DACH, Europe, the US, the UK, and beyond. Each one built to win the shelf and hold it.
Our packaging design process
A 6 to 10 week packaging engagement, structured across three phases. Built for products that need to ship to production, scan at retail, and sell off the shelf, not for design files that get filed away.
Phase 01 · Weeks 1–2
Pack strategy and audit
Category research, shelf audit, competitive pack analysis, retailer compliance review, and positioning per SKU. We map where your pack sits today (or where it will sit at launch), what the shelf looks like in your category, and which position the pack should claim.
Strategy decides everything downstream. Skip it and the pack won't compete.
Phase 02 · Weeks 3–7
Structural and visual design
Structural design (form, dieline, materials, sustainability strategy) and visual design (graphics, typography, color, photography direction, shelf hierarchy) running in parallel. Plus rounds of physical prototyping, mockup rendering, and shelf testing. Built as a working pack system, not a single design file.
This is where the pack stops being a render and starts being a real product.
Phase 03 · Weeks 8–10
Production-ready handoff and launch
Pre-press production files, retailer compliance verification, barcode and dieline validation, mockup library for marketing teams, and full handoff to your print partner. Plus optional retainer support for ongoing SKU expansion, range refreshes, and reorder governance.
This is the layer that decides whether the pack ships on time, scans correctly, and survives 18 months of reorders.
- Pre-press files
- Compliance verification
- Barcode and dieline validation
- Mockup library
- Print partner handoff
- Optional retainer
Consumer categories we know inside-out
- Snacks and healthy food
- Beer and beverages
- Chocolate and confectionery
- Health supplements
- Wellness and lifestyle
- Home care
- Consumer electronics and lighting
- D2C and eCommerce
UnFoldMart vs other packaging design agencies
Six dimensions buyers should evaluate when hiring a packaging design agency. Here's where we stand on each, and where most agencies don't.
Strategy-led. Every engagement starts with category research, shelf audit, and competitive pack analysis before any visual design begins.
Render-led. Most agencies skip strategy and start with mockups in week one.
Senior packaging operators ship the work. The person who pitched you is the person executing on your account.
Junior designers route the work through senior reviews. Production-experienced operators rarely touch execution.
Full pack systems: pack strategy, structural design, visual design, prototyping, retailer compliance, and production handoff. One integrated practice.
Visual design only. Strategy, structural, prototyping, and production handoff sold as add-ons or outsourced.
Production-ready files your print partner can take straight to plate. Dielines, color separations, retailer compliance, barcode validation, full asset library.
Beautiful renders that look great in presentations and fail at pre-press. Production handoff treated as "your problem now."
Native retail compliance across DACH, Benelux, France, the UK, India, the US, and Singapore. Multi-market packaging work.
English-only execution. Or multi-market execution without local retailer compliance research.
6 to 10 week project engagements with defined deliverables. Optional retainer for SKU expansion and reorder governance.
Open-ended contracts with scope creep. Or one-off SKU projects with no support after handoff.
Transparent packaging design pricing
Project-based pricing. No setup fees, no scope creep, no surprises at pre-press. Every engagement starts with a pack strategy consultation, and the scope is locked before any design work begins.
A focused pack strategy session for FMCG brand owners, product marketers, and category managers who need clarity before scoping a full packaging engagement.
- 90-minute discovery interview
- Category and shelf audit (top 5 competitors)
- Strategic pack positioning summary
- Recommendation memo with priorities (full range, single SKU, structural-only, visual-only)
- Follow-up call within 14 days
For brands launching a single SKU or refreshing a hero product. Pack strategy, structural design (or use of an existing dieline), visual identity, and production-ready handoff for one pack.
- Pack strategy refresh (light)
- Structural design or dieline adaptation
- Visual identity (graphics, typography, color, hierarchy)
- Pre-press production files
- Barcode and retailer compliance validation
- Mockup library (1 SKU)
The full UnFoldMart packaging engagement. Pack strategy, structural design, visual design, and production-ready handoff across a complete SKU range (3 to 8 SKUs typical).
- Discovery, category audit, and pack strategy
- Structural design across the range
- Visual identity and shelf hierarchy system
- Pre-press files for all SKUs
- Retailer compliance verification per market
- Mockup library and shelf testing renders
- Launch planning and print partner handoff
- 90-day post-launch governance
For multi-brand portfolios, multi-market launches, or enterprise pack overhauls. Dedicated senior packaging lead, native multilingual execution, extended structural prototyping, and ongoing SKU expansion support.
- Everything in Growth
- Multi-brand or multi-region pack architecture
- Native multilingual pack execution (DE, NL, FR, EN)
- Dedicated senior packaging operator
- Extended structural prototyping and shelf testing
- Quarterly pack stewardship reviews
- Ongoing SKU expansion retainer
Working with brands across 10 markets
- Germany
- Netherlands
- Switzerland
- United Kingdom
- France
- Spain
- Poland
- Canada
- India
- Singapore
Germany
UnFoldMart office in Frankfurt am Main. Every arc on the globe starts here.
Netherlands
UnFoldMart office in Amsterdam.
Switzerland
UnFoldMart office in Zürich.
United Kingdom
UnFoldMart office in London.
France
UnFoldMart office in Paris.
Spain
UnFoldMart office in Madrid.
Poland
UnFoldMart office in Warsaw.
Canada
UnFoldMart office in Vancouver.
Baadshah · Farm Country Brewing
Beer can packaging for Magic Malts (British Columbia) and a can range for a Canadian craft brewery
India
UnFoldMart office in Gurugram.
Flaneur · Bonvie
Premium chocolate packaging for Flaneur (Haldiram's Group) and snack pack ranges for Bonvie
Singapore
UnFoldMart office in Singapore.
Drag the globe · hover a market
Find what you're looking for, right here
Pack strategy, structural design, and shelf-ready production. All under one roof.
Pack strategy
Category research, shelf audit, competitive pack analysis, and positioning per SKU. The strategic layer that decides how the pack competes, before any visual work begins.
- Category research
- Shelf audit and benchmarking
- Competitive pack analysis
- Pack positioning per SKU
- Pack strategy roadmap
Structural design and prototyping
Form, format, dieline, material selection, sustainability, and structural prototyping. The engineering layer that gets the pack through the production line, the shelf, and the consumer's hand.
- Form and format design
- Dieline engineering
- Material selection and sustainability
- Structural prototyping
- Mockup rendering
Visual design and production
Graphics, typography, color, illustration, photography direction, shelf hierarchy, and pre-press. The layer that gets the pack picked up, and printed right the first time.
- Visual identity for packs
- Typography and color systems
- Illustration and photography direction
- Shelf hierarchy design
- Pre-press and production handoff
Other services
Other practices that ship, scale, and stay shipped, delivered by the same senior team.
Testimonials
Working with UnFoldMart was a smooth experience.
Marketing Manager
Farm Country Brewing
They were effective at translating our wellness brand positioning into both packaging and digital touchpoints.
Director
Somiro Healthcare
The team was impressive, especially Mannat.
Founder
ASiWALK Products
Their team demonstrated a strong understanding of both brand strategy and practical execution.
General Manager
Haldiram Snacks Food
Frequently asked questions
The eight questions buyers ask before they book a packaging consultation. Direct answers, specific numbers, no agency hedging.
What is strategic packaging design, and how is it different from graphic design for packaging?
Strategic packaging design builds the whole pack system: pack strategy, structural design, visual design, prototyping, retailer compliance and print-ready files. Graphic design is one layer of that system, so it alone can produce renders that fail at pre-press or on the shelf.
How long does a packaging design engagement take?
A full range pack system takes 6 to 10 weeks: strategy and audit (weeks 1-2), structural and visual design (weeks 3-7), print-ready handoff and launch (weeks 8-10). A single SKU takes 4 to 6 weeks, a strategy consultation 2 to 3 weeks.
How do you measure packaging design success?
We track four signals: shelf visibility after launch, retailer listing and reorder rate at 90 and 180 days, sell-through against the category in the first 90 days, and first-time pre-press approval. Retainer clients get a report on all four every quarter.
What's included in a full packaging design engagement?
A full engagement covers pack strategy and shelf audit, structural design (form, dieline, materials), visual design, prototypes and renders, print-ready files with compliance, barcode and dieline checks, a mockup library, printer handoff and 90 days of support after launch.
How much does packaging design cost?
A pack strategy consultation is €1,500 one-time. Single SKU design starts at €2,000 (4 to 6 weeks) and full range pack systems at €10,000 (6 to 10 weeks). Larger portfolios are quoted individually. Fixed scope, no setup fees, no 12-month contracts.
Do you offer multilingual and multi-market packaging?
Yes. We adapt packs to each market's rules, not just the language: Germany (Green Dot, VerpackG), Benelux and the EU Packaging Directive, France (Triman), Switzerland (trilingual packs), the UK (BRC) and the US (FDA nutrition labels).
Should we start with a single SKU or a full range project?
Start with the €1,500 pack strategy consultation. You get a category audit, a shelf benchmark against your top 5 competitors and a memo on the right scope. Most brands then design one hero SKU first and move to a full range once the positioning works.
Are your pack systems ready for EU Packaging Directive and sustainability compliance?
Yes. Every full range pack system includes an EU Packaging Directive review, recycling marks per market (Triman, Green Dot and others), and material choices with sustainability in mind, such as recycled content and mono-material structures. We decide this during structural design, not at the end.
Ready to build a pack that ships, scans, sells, and survives the shelf?
Book a free 30-minute call with a senior packaging operator. Bring your product, your range, or your current pack. You leave with a clear view of what to fix first and which scope fits your stage.
- 30-minute strategy call
- No sales pitch
- Clear direction for your pack