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Branding agency in Basel

Brand strategy, logo, visual identity and brand guidelines for B2B, SaaS, D2C and FMCG brands in Basel, in English or German.

The short answer: Strategy consultation €2,500. Full brand build from €12,000, 10 to 12 weeks.

UnFoldMart is a branding agency for companies in Basel, Canton of Basel-City. Our nearest office is in Zürich, 73 km away. We build brand strategy, visual and verbal identity and guidelines for B2B and consumer brands, in German and English, and check every new name in the Swiss (IPI) trade-mark register before design starts.

UnFoldMart for Basel: key facts

• 250+ brands built in 10 markets, across B2B, SaaS, D2C and FMCG (UnFoldMart)
• 4.9+ rating on Clutch verified client reviews (Clutch)
• €2,500 strategy consultation Starter from €8,000 · Growth from €12,000 (our branding page)
• 73 km to our Zürich office Hardstrasse 201, 8005 Zürich. Straight-line distance, from GeoNames. (our office list · GeoNames)
• Service: Brand strategy, visual identity, verbal identity, naming, brand guidelines (our branding page)
• Search language: German (Constitution of the Canton of Basel-City, § 76)
• Typical timeline: 6 to 8 weeks (Starter), 10 to 12 weeks (Growth), 12 weeks+ (Scale) (our branding page)
• City: Basel, Canton of Basel-City, Switzerland · population 177,595 (GeoNames)
• AI assistants here: Google AI Overviews, ChatGPT, Claude and Gemini are available (OpenAI, Anthropic and Google country lists)
• How people search: The phrase people in Basel use most is “branding agentur basel”, in German. English searches are too rare to measure, so the local language matters more than the English page. (Google keyword data (DataForSEO))
• Local economy: Basel borders France and Germany and is home to Novartis and Roche and to the Art Basel fair. Products made here often ship to the EU, so packs have to meet both Swiss and EU rules. (Wikipedia)

Protect your brand name in Switzerland

5 checks before launch, in this order. Each links to its official source. We check every new name in the Swiss (IPI) trade-mark register before design starts.

An EU trade mark does not cover Switzerland. Not in the EU, so a Swiss trade mark is filed separately. IPI: Swiss Federal Institute of Intellectual Property

1. Search the name: Search Swissreg, the register of the Swiss Federal Institute of Intellectual Property (IPI). Swissreg · IPI: Swiss Federal Institute of Intellectual Property
2. Check company and domain: Search Zefix for company names and SWITCH for the .ch domain. Zefix (Swiss business register) · SWITCH (.ch)
3. File the trade mark: File a Swiss mark at the IPI. Switzerland is not in the EU, so an EU trade mark does not cover it. IPI: Swiss Federal Institute of Intellectual Property
4. Go abroad later: Extend a Swiss mark to the EU and other countries through the Madrid System. WIPO: Madrid System
5. Show your identity on the site: Anyone selling online in Switzerland must give clear identity and contact details (UWG Art. 3). UWG Art. 3

Official sources, checked 4 Oct 2026. General information, not legal advice.

Branding in Basel: questions

Do you have an office in Basel, and how do you work with teams there?

No, not in the city itself. Our Zürich office is 73 km away in a straight line, and Frankfurt is 295 km away. We share your time zone, so calls happen in normal working hours. Workshops run by video, or in person at our Zürich office.

What do businesses in Basel need from a branding agency?

Basel’s economy is led by life sciences, logistics on the Rhine and trade across the French and German borders. Brands here often need packs and labels that work in Switzerland and in neighbouring EU countries at the same time.

Which nearby cities and other services do you cover from Basel?

Nearby, we have branding pages for Bern (69 km), Zurich (76 km), Lucerne (79 km), Neuchâtel (79 km), Schaffhausen (81 km), Fribourg (90 km), all straight-line distances. In Basel itself we also offer SEO, packaging design and website development, each with its own page.

Which languages should a brand for Basel use?

People in Basel search in German, mostly on google.ch. The nearest city across a border where we also have a page is Strasbourg, 115 km away, where buyers search in French. Each language you add becomes its own version with its own address and hreflang tag.

What do people in Basel search for when they need a branding agency?

The phrase people in Basel use most is “branding agentur basel”, in German. English searches are too rare to measure, so the local language matters more than the English page. Source: Google keyword data via DataForSEO, Oct 2026.

How do I protect a brand name in Switzerland?

File a Swiss mark with the IPI; an EU trade mark does not cover Switzerland. A Swiss mark can be extended abroad through the Madrid System. IPI: Swiss Federal Institute of Intellectual Property · WIPO: Madrid System

How long does a branding project in Basel take?

A full brand build takes 10 to 12 weeks: strategy and architecture (weeks 1–4), identity and asset systems (weeks 5–9), activation (weeks 10–12). An identity sprint (Starter) takes 6 to 8 weeks and a strategy consultation 2 to 3 weeks.

What is included in a full brand build for a company in Basel?

A full brand build covers strategy, architecture, naming where needed, visual identity (logo, type, colour, icons, imagery), verbal identity (tone of voice, messaging), guidelines, an asset library and templates, launch planning, team training and 90 days of support after launch.

What is the first step for a branding project in Basel?

Every engagement starts with a strategy consultation, and the scope is locked before any work begins. If you are unsure what you need, start with the €2,500 brand strategy consultation: you get a competitive landscape, a positioning summary and a memo on what to build first. If your positioning is already clear, start directly with a Starter identity project or a full Growth brand build.

How much does a branding agency in Basel cost?

Our prices are the same everywhere, in euros: €2,500 for a strategy consultation, from €8,000 for a Starter identity project and from €12,000 for a full Growth brand build. Enterprise rebrands are priced individually.

Sources for this page

Checked 4 Oct 2026

• City, population and distances: GeoNames
• Office addresses: our office list
• Prices, timelines and languages: Branding page
• Trade-mark, company and website rules: Swissreg · IPI: Swiss Federal Institute of Intellectual Property · Zefix (Swiss business register) · SWITCH (.ch) · WIPO: Madrid System · UWG Art. 3
• Local economy: Wikipedia
• How people search: Google keyword data (DataForSEO)
• AI assistants here: OpenAI, Anthropic and Google country lists
• Reviews and projects: Clutch · Case studies
• Company profile: LinkedIn

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