Bonvie

In short: UnFoldMart designed the packaging system for Bonvie's new range of healthy snacks, including chips and ready-to-eat variants. A consistent brand-led layout, color-coded flavors, clean retro-touched typography and clear ingredient cues work across jars and pouches, giving every SKU clear differentiation, strong shelf visibility and a scalable framework for future launches.

Who is Bonvie?

Bonvie is a health-focused FMCG brand committed to creating nutritious, everyday snack options. As part of its product expansion, Bonvie introduced a new range of healthy snacks including chips and ready-to-eat variants.

UnFoldMart partnered with Bonvie to design packaging for the new product range, ensuring strong shelf presence, clear product differentiation, and alignment with the brand’s healthy lifestyle positioning.

What challenge did Bonvie face?

With multiple SKUs launching simultaneously, the new product range needed packaging that could:

• Instantly communicate health and freshness
• Clearly differentiate flavours and variants
• Maintain consistency with Bonvie’s existing brand identity
• Stand out in a competitive healthy snacks category

The challenge was to balance approachability, nutrition cues, and visual appeal without overcrowding the pack.

How did UnFoldMart approach the project?

We approached the project as a system-led packaging design, not individual packs.

The strategy focused on creating a unified design framework that could scale across multiple SKUs while allowing each product to retain its own identity.

Our approach included:

• A consistent brand-led layout structure
• Colour-coded differentiation for easy flavour recognition
• Clean typography with a slightly retro touch to add warmth
• Clear communication of product benefits and ingredients

Every design choice was made to support quick decision-making at the shelf.

The Execution

Packaging Design System

We designed a cohesive packaging system adaptable across jars and pouch formats. The layout prioritises brand visibility, product name clarity, and ingredient cues.

Key design elements included:

• Strong Bonvie brand presence across all packs
• Distinct colour palettes for each flavour
• Minimal yet informative iconography
• A balanced mix of modern and retro-inspired typography

SKU Differentiation & Scalability

Each product variant was assigned a unique colour identity while maintaining the same core layout, making the range easy to navigate both online and in-store.

The system supports:

• Multiple flavours and snack categories
• Different packaging formats
• Future product extensions without redesign

What was the result?

Bonvie successfully launched its new product range with a packaging system that feels fresh, cohesive, and shelf-ready.

The brand achieved:

• Clear differentiation across multiple SKUs
• Strong shelf visibility in the healthy snacks category
• Packaging aligned with its “healthy lifestyle” promise
• A scalable framework for future launches

The result is packaging that feels trustworthy, vibrant, and easy to choose.

Services Delivered

• Packaging design for new product range
• SKU-wise flavour differentiation
• Visual layout and hierarchy design
• Colour system development
• Print-ready packaging assets

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Frequently asked questions

What did UnFoldMart design for Bonvie?

Packaging for Bonvie's new healthy snack range: a packaging design system for jars and pouches, SKU-wise flavor differentiation, visual layout and hierarchy, a color system and print-ready packaging assets.

How are the different Bonvie flavors told apart?

Each variant has its own color identity while keeping the same core layout, so shoppers can navigate the range easily online and in store.

Can the packaging system support future products?

Yes. It covers multiple flavors, snack categories and packaging formats, and allows future product extensions without a redesign.