Bonvie
Overview
Bonvie is a health-focused FMCG brand committed to creating nutritious, everyday snack options. As part of its product expansion, Bonvie introduced a new range of healthy snacks including chips and ready-to-eat variants.
UnFoldMart partnered with Bonvie to design packaging for the new product range, ensuring strong shelf presence, clear product differentiation, and alignment with the brand’s healthy lifestyle positioning.
The Challenge
With multiple SKUs launching simultaneously, the new product range needed packaging that could:
- Instantly communicate health and freshness
- Clearly differentiate flavours and variants
- Maintain consistency with Bonvie’s existing brand identity
- Stand out in a competitive healthy snacks category
The challenge was to balance approachability, nutrition cues, and visual appeal without overcrowding the pack.
Our Approach
We approached the project as a system-led packaging design, not individual packs.
The strategy focused on creating a unified design framework that could scale across multiple SKUs while allowing each product to retain its own identity.
Our approach included:
- A consistent brand-led layout structure
- Colour-coded differentiation for easy flavour recognition
- Clean typography with a slightly retro touch to add warmth
- Clear communication of product benefits and ingredients
Every design choice was made to support quick decision-making at the shelf.
The Execution
Packaging Design System
We designed a cohesive packaging system adaptable across jars and pouch formats. The layout prioritises brand visibility, product name clarity, and ingredient cues.
Key design elements included:
- Strong Bonvie brand presence across all packs
- Distinct colour palettes for each flavour
- Minimal yet informative iconography
- A balanced mix of modern and retro-inspired typography
SKU Differentiation & Scalability
Each product variant was assigned a unique colour identity while maintaining the same core layout, making the range easy to navigate both online and in-store.
The system supports:
- Multiple flavours and snack categories
- Different packaging formats
- Future product extensions without redesign
The Outcome
Bonvie successfully launched its new product range with a packaging system that feels fresh, cohesive, and shelf-ready.
The brand achieved:
- Clear differentiation across multiple SKUs
- Strong shelf visibility in the healthy snacks category
- Packaging aligned with its “healthy lifestyle” promise
- A scalable framework for future launches
The result is packaging that feels trustworthy, vibrant, and easy to choose.
Services Delivered
- Packaging design for new product range
- SKU-wise flavour differentiation
- Visual layout and hierarchy design
- Colour system development
- Print-ready packaging assets
Launching a new FMCG product range?
Let’s design packaging that sells
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