Ambria Group
Overview
Ambria Group is a diversified hospitality and lifestyle group based in New Delhi, operating across multiple verticals including weddings, events, cuisines, decor, and experiential spaces.
As the group expanded, the existing brand identities across its sub-brands lacked consistency and visual cohesion. UnFoldMart partnered with Ambria Group to refresh the master brand identity and create a unified, scalable logo system across all sub-brands.
The Challenge
With multiple brands operating under the Ambria umbrella, the group faced several branding challenges:
- Inconsistent visual identities across sub-brands
- Lack of a clear parent–child brand relationship
- Difficulty maintaining brand recognition at a group level
- Need for a modern, premium identity aligned with luxury hospitality
The objective was not to redesign everything from scratch, but to bring clarity, consistency, and structure to the group’s branding.
Our Approach
We approached Ambria as a brand architecture project, not just a logo redesign.
The strategy was to create:
- A strong, minimal master logo for Ambria
- A flexible logo framework for sub-brands
- Visual consistency across all touchpoints
- Clear differentiation without losing group recognition
We focused on typography, spacing, and subtle color accents to give each sub-brand its own personality while keeping the group identity intact.
The Execution
Master Brand Logo Refresh
The Ambria master logo was refined to feel modern, confident, and premium. Clean typography and sharp detailing ensure the logo works seamlessly across digital, print, signage, and large-format applications.
Key improvements:
- Improved legibility and balance
- Minimal yet distinctive visual style
- Adaptability across light and dark backgrounds
Sub-Brand Logo System
A structured sub-brand system was created for Ambria’s various verticals, including:
- Ambria Weddings
- Ambria Events
- Ambria Cuisines
- Ambria Design & Decor
- Ambria Exotica
- Ambria Pushpanjali
- Ambria Eden
- Ambria Manaktala
Each sub-brand logo follows the same typographic and structural rules, with color accents used to subtly differentiate verticals without breaking consistency.
Scalability & Consistency
The new identity system allows Ambria Group to:
- Launch new verticals effortlessly
- Maintain consistency across properties and experiences
- Strengthen brand recall at a group level
- Present a unified, premium image across all touchpoints
The system is designed to scale with the business while remaining easy to manage internally.
The Outcome
Ambria Group now has a cohesive, future-ready brand system that reflects its stature in the luxury hospitality space.
The brand achieved:
- Strong group-level brand recognition
- Clear visual hierarchy across sub-brands
- A modern, premium identity aligned with its audience
- A scalable foundation for future growth
The refreshed identity positions Ambria as a unified brand ecosystem rather than a collection of disconnected ventures.
Services Delivered
- Group brand identity refresh
- Logo redesign for master brand
- Sub-brand logo system design
- Brand architecture and hierarchy
- Visual consistency framework
Managing multiple brands under one umbrella?
Let’s build a system that scales
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