Flaneur
Overview
Flaneur is a premium chocolate brand under the Haldiram’s Group, created to cater to a modern, indulgence-driven audience that values taste, aesthetics, and quality. As the brand introduced a diverse range of chocolate variants, it needed a packaging system that felt premium, contemporary, and scalable across SKUs.
UnFoldMart partnered with Flaneur to design a visually rich and cohesive chocolate packaging system that elevates shelf appeal while maintaining clarity across flavours.
The Challenge
The premium chocolate segment is visually crowded and highly competitive. Flaneur needed packaging that could:
- Instantly communicate premium quality
- Clearly differentiate multiple flavours and cocoa percentages
- Appeal to both gifting and self-indulgence use cases
- Stand out on shelves without feeling cluttered
The challenge was to balance visual indulgence with product clarity.
Our Approach
We approached Flaneur as a range-led packaging system, not individual pack designs.
The strategy focused on:
- Strong visual storytelling through food photography and textures
- Consistent brand layout across all variants
- Clear flavour and cocoa-percentage communication
- A rich yet restrained color palette inspired by ingredients
Each pack was designed to feel indulgent while remaining unmistakably Flaneur.
The Execution
Packaging Design System
We created a unified packaging framework that allows each chocolate variant to stand out through colour, imagery, and ingredient cues while maintaining overall brand consistency.
Key design elements included:
- Bold, appetising chocolate visuals
- Ingredient-inspired backgrounds and accents
- Clear hierarchy for flavour names and cocoa percentage
- Clean, premium typography aligned across the range
SKU Differentiation & Scalability
Each flavour was assigned its own visual identity using colour and ingredient cues, making the range easy to navigate both in-store and online.
The system supports:
- Multiple chocolate variants
- Different cocoa percentages
- Future flavour expansions without redesign
The Outcome
Flaneur launched with a premium, cohesive packaging system that enhances shelf presence and brand recall.
The brand achieved:
- Strong visual differentiation across flavours
- Elevated shelf appeal in the premium FMCG space
- Packaging suitable for both retail and gifting
- A scalable system ready for future launches
The result is packaging that feels indulgent, modern, and unmistakably premium.
Services Delivered
- Chocolate packaging design
- Visual system and layout design
- SKU-wise flavour differentiation
- Color and ingredient-based design framework
- Print-ready packaging assets
Launching a premium FMCG brand?
Let’s design packaging that stands out