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Branding agency in Madrid

Brand strategy, logo, visual identity and brand guidelines for B2B, SaaS, D2C and FMCG brands in Madrid, in Spanish and English.

The short answer: Strategy consultation €2,500. Full brand build from €12,000, 10 to 12 weeks.

UnFoldMart is a branding agency for companies in Madrid, Community of Madrid. Our Madrid office is in the city. We work with Madrid finance, media, services and consumer brands, from our office on Paseo de la Castellana.

UnFoldMart for Madrid: key facts

• 250+ brands built in 10 markets, across B2B, SaaS, D2C and FMCG (UnFoldMart)
• 4.9+ rating on Clutch verified client reviews (Clutch)
• €2,500 strategy consultation Starter from €8,000 · Growth from €12,000 (our branding page)
• 0 km to our Madrid office P.º de la Castellana 259C, 28046 Madrid. Same time zone: Central European Time. (our office list · GeoNames)
• Media: RTVE, Atresmedia, Mediaset España and PRISA have their headquarters in the Madrid area, and most of Spain’s major newspapers, including El País, El Mundo and ABC, are based here. (Wikipedia)
• Search language: Spanish (GeoNames)
• Typical timeline: 6 to 8 weeks (Starter), 10 to 12 weeks (Growth), 12 weeks+ (Scale) (our branding page)
• City: Madrid, Community of Madrid, Spain · population 3,255,944 (GeoNames)
• Visitors: In 2018 Madrid received 10.21 million tourists, 53.3% of them from abroad, and had 793 hotels with 85,418 hotel places. (Wikipedia)
• How people search: The phrase people in Madrid use most is “agencia de branding madrid”, in Spanish, with about 480 searches a month. The English “branding agency madrid” gets about 10. (Google keyword data (Semrush))
• Local economy: Madrid concentrates central and regional government, the headquarters of Spanish companies and the regional headquarters of multinationals, with 17 universities and over 30 research centres. Services make up 86% of the city’s economy. (Wikipedia)

Protect your brand name in Spain

5 checks before launch, in this order. Each links to its official source.

Check the name before design starts. A Spanish mark at the OEPM, or one EU trade mark at the EUIPO for all 27 EU countries. OEPM (Spanish Patent and Trademark Office)

1. Search the name: Check the Spanish register at the OEPM and the EUIPO register for similar marks. OEPM (Spanish Patent and Trademark Office) · EUIPO: EU trade marks
2. Check company and domain: Search the Registro Mercantil Central for company names and dominios.es (.es) for the domain. Registro Mercantil Central · dominios.es (.es)
3. File the trade mark: A Spanish mark at the OEPM, or one EU trade mark at the EUIPO for all 27 EU countries. OEPM (Spanish Patent and Trademark Office) · EUIPO: EU trade marks
4. Go abroad later: Extend a Spanish or EU mark to other countries through the Madrid System. WIPO: Madrid System
5. Show the legal notice on the site: Online services in the EU must show who runs them and how to reach them. EUR-Lex: E-Commerce Directive 2000/31/EC, art. 5

Official sources, checked 28 Oct 2026. General information, not legal advice.

Branding in Madrid: questions

Which companies shape the market in Madrid?

Government, finance and company headquarters: banks based in Madrid carry out 72% of Spain’s banking activity, and leading employers include Telefónica, Iberia, Prosegur, BBVA, Urbaser, Dragados and FCC. Industry here leans towards printing and publishing, energy, vehicles and electronics. Source: Wikipedia: Madrid, Economy

How does a Madrid brand reach Latin American markets?

Madrid is often seen as the entry point into Latin American markets for European companies, and as the way into Europe for Latin American media groups. A brand built here should read naturally in Spanish on both sides of the Atlantic, with each new name checked in every market before launch. Source: Wikipedia: Madrid, Media and entertainment

What do IFEMA trade fairs mean for Madrid companies?

Many of Madrid’s trade fairs are coordinated by IFEMA, the city’s trade fair institution. Exhibitors meet buyers from Spain and abroad in a few days, so the stand, the sales deck and the follow-up e-mails need one consistent identity in Spanish and English. Source: Wikipedia: Madrid, Services

Do you have an office in Madrid, and how do you work with teams there?

Yes. Our Madrid office is in the city, and our next office is Paris, 1,046 km away. Calls fit your working day; workshops run by video or, when needed, in person.

What do businesses in Madrid need from a branding agency?

In 2011, 41% of economically active people in Madrid were university graduates, against 24% for Spain as a whole. Madrid buyers compare many well-presented suppliers, so a brand needs Spanish copy that sounds native, proof up front and English ready for international teams.

Which nearby cities and other services do you cover from Madrid?

Nearby, we have branding pages for Barcelona (504 km), Toulouse (553 km), Bordeaux (554 km), all straight-line distances. This is our only service page for Madrid so far.

Which languages should a brand for Madrid use?

People in Madrid search in Spanish, mostly on google.es. The nearest city across a border where we also have a page is Toulouse, 553 km away, where buyers search in French.

What do people in Madrid search for when they need a branding agency?

The phrase people in Madrid use most is “agencia de branding madrid”, in Spanish, with about 480 searches a month. The English “branding agency madrid” gets about 10. Source: Google keyword data via Semrush, Oct 2026.

What does branding in Madrid cost, and how long does it take?

From €2,500 for a strategy consultation; a full brand build starts at €12,000 and takes 10 to 12 weeks.

Sources for this page

Checked 28 Oct 2026

• City, population and distances: GeoNames
• Office addresses: our office list
• Prices, timelines and languages: Branding page
• Trade-mark, company and website rules: OEPM (Spanish Patent and Trademark Office) · EUIPO: EU trade marks · Registro Mercantil Central · dominios.es (.es) · WIPO: Madrid System · EUR-Lex: E-Commerce Directive 2000/31/EC, art. 5
• Local economy: Wikipedia
• How people search: Google keyword data (Semrush)
• Visitors: Wikipedia
• Reviews and projects: Clutch · Case studies
• Company profile: LinkedIn

Explore more near Madrid

• Branding agency in Barcelona (504 km from Madrid)
• Branding agency in Toulouse (553 km from Madrid)
• Branding agency in Bordeaux (554 km from Madrid)