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Branding agency in Lyon

Brand strategy, logo, visual identity and brand guidelines for B2B, SaaS, D2C and FMCG brands in Lyon, in English or German.

The short answer: Strategy consultation €2,500. Full brand build from €12,000, 10 to 12 weeks.

UnFoldMart is a branding agency for companies in Lyon, Auvergne-Rhône-Alpes. Our nearest office is in Zürich, 334 km away. We build brand strategy, visual and verbal identity and guidelines for B2B and consumer brands, in French and English, and check every new name in the INPI and EUIPO trade-mark register before design starts.

UnFoldMart for Lyon: key facts

• 250+ brands built in 10 markets, across B2B, SaaS, D2C and FMCG (UnFoldMart)
• 4.9+ rating on Clutch verified client reviews (Clutch)
• €2,500 strategy consultation Starter from €8,000 · Growth from €12,000 (our branding page)
• 334 km to our Zürich office Hardstrasse 201, 8005 Zürich. Straight-line distance, from GeoNames. (our office list · GeoNames)
• Service: Brand strategy, visual identity, verbal identity, naming, brand guidelines (our branding page)
• Search language: French (GeoNames)
• Typical timeline: 6 to 8 weeks (Starter), 10 to 12 weeks (Growth), 12 weeks+ (Scale) (our branding page)
• City: Lyon, Auvergne-Rhône-Alpes, France · population 520,774 (GeoNames)
• AI assistants here: Google AI Overviews, ChatGPT, Claude and Gemini are available (OpenAI, Anthropic and Google country lists)
• How people search: The phrase people in Lyon use most is “agence de communication lyon”, in French. They also search “agence branding lyon”. English searches are too rare to measure, so the local language matters more than the English page. (Google keyword data (DataForSEO))
• Local economy: Lyon is the capital of the Auvergne-Rhône-Alpes region and hosts the headquarters of Interpol; the area has a strong life-sciences and healthcare industry. Searches for agencies here are almost all in French. (Wikipedia)

Protect your brand name in France

5 checks before launch, in this order. Each links to its official source. We check every new name in the INPI and EUIPO trade-mark register before design starts.

Check the name before design starts. A French mark at INPI, or one EU trade mark at the EUIPO for all 27 EU countries. INPI (French IP office)

1. Search the name: Check the French register at INPI and the EUIPO register for similar marks. INPI (French IP office) · EUIPO: EU trade marks
2. Check company and domain: Search the Annuaire des Entreprises for company names and AFNIC for the .fr domain. Annuaire des Entreprises · AFNIC (.fr)
3. File the trade mark: A French mark at INPI, or one EU trade mark at the EUIPO for all 27 EU countries. INPI (French IP office) · EUIPO: EU trade marks
4. Go abroad later: Extend a French or EU mark to other countries through the Madrid System. WIPO: Madrid System
5. Show the legal notice on the site: Online services in the EU must show who runs them and how to reach them; in France this is the “mentions légales”. EUR-Lex: E-Commerce Directive 2000/31/EC, art. 5

Official sources, checked 4 Oct 2026. General information, not legal advice.

Branding in Lyon: questions

Do you have an office in Lyon, and how do you work with teams there?

No, not in the city itself. Our Zürich office is 334 km away in a straight line, and Paris is 398 km away. We share your time zone, so calls happen in normal working hours. Workshops run by video, or in person at our Zürich office.

What do businesses in Lyon need from a branding agency?

The Lyon area is also known for its gastronomy and food industry, its textile history and a large student population across several universities. Many regional firms sell nationally from Lyon, so French-language visibility outside the city matters as much as local rankings.

Which nearby cities and other services do you cover from Lyon?

Nearby, we have branding pages for Geneva (112 km), Lausanne (162 km), all straight-line distances. In Lyon itself we also offer SEO, packaging design and Webflow websites, each with its own page.

Which languages should a brand for Lyon use?

People in Lyon search in French, mostly on google.fr. The nearest city across a border where we also have a page is Geneva, 112 km away, where buyers search in French. Each language you add becomes its own version with its own address and hreflang tag.

What do people in Lyon search for when they need a branding agency?

The phrase people in Lyon use most is “agence de communication lyon”, in French. They also search “agence branding lyon”. English searches are too rare to measure, so the local language matters more than the English page. Source: Google keyword data via DataForSEO, Oct 2026.

How do I protect a brand name in France?

File a national mark with the INPI or one EU trade mark with the EUIPO. INPI (French IP office) · EUIPO: EU trade marks

How long does a branding project in Lyon take?

A full brand build takes 10 to 12 weeks: strategy and architecture (weeks 1–4), identity and asset systems (weeks 5–9), activation (weeks 10–12). An identity sprint (Starter) takes 6 to 8 weeks and a strategy consultation 2 to 3 weeks.

What is included in a full brand build for a company in Lyon?

A full brand build covers strategy, architecture, naming where needed, visual identity (logo, type, colour, icons, imagery), verbal identity (tone of voice, messaging), guidelines, an asset library and templates, launch planning, team training and 90 days of support after launch.

What is the first step for a branding project in Lyon?

Every engagement starts with a strategy consultation, and the scope is locked before any work begins. If you are unsure what you need, start with the €2,500 brand strategy consultation: you get a competitive landscape, a positioning summary and a memo on what to build first. If your positioning is already clear, start directly with a Starter identity project or a full Growth brand build.

How much does a branding agency in Lyon cost?

Our prices are the same everywhere, in euros: €2,500 for a strategy consultation, from €8,000 for a Starter identity project and from €12,000 for a full Growth brand build. Enterprise rebrands are priced individually.

Sources for this page

Checked 4 Oct 2026

• City, population and distances: GeoNames
• Office addresses: our office list
• Prices, timelines and languages: Branding page
• Trade-mark, company and website rules: INPI (French IP office) · EUIPO: EU trade marks · Annuaire des Entreprises · AFNIC (.fr) · WIPO: Madrid System · EUR-Lex: E-Commerce Directive 2000/31/EC, art. 5
• Local economy: Wikipedia
• How people search: Google keyword data (DataForSEO)
• AI assistants here: OpenAI, Anthropic and Google country lists
• Reviews and projects: Clutch · Case studies
• Company profile: LinkedIn

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