Overview

Occult Vidya is a modern spiritual lifestyle brand offering authentic crystals, rudraksha, gua sha tools, and energy-focused products. The brand aims to make ancient spiritual practices accessible, intentional, and aesthetically modern for today’s mindful consumer.

UnFoldMart partnered with Occult Vidya to build a complete brand identity system, covering logo design, visual language, and packaging that reflects spiritual depth without feeling dated or overly ornate.

The Challenge

The spiritual wellness space is crowded with brands that lean heavily either into mysticism or minimalism, often losing balance between authenticity and modern appeal.

Occult Vidya needed to:

• Establish a credible, refined spiritual identity
• Avoid clichés commonly seen in spiritual branding
• Create packaging that feels premium, calm, and intentional
• Build a consistent brand system that could scale across products and platforms

The challenge was to honor ancient wisdom while speaking to a modern, design-conscious audience.

Our Approach

We grounded the brand in the idea of intentional energy, translating spiritual symbolism into a clean, contemporary design language.

Our approach focused on:

• Subtle symbolism drawn from spiritual iconography
• A restrained yet luxurious color palette
• Minimal typography paired with thoughtful spacing
• Packaging that feels ceremonial yet modern

Every design element was created to communicate calm, clarity, and quiet confidence.

The Execution

Logo Design & Identity System

The Occult Vidya logo was designed as a refined symbol of balance and protection, incorporating meaningful spiritual elements such as the lotus and trishul in a modern, minimal form. Multiple logo variations were created to ensure consistency across light and dark backgrounds, as defined in the brand guidelines

Key outcomes:

• Primary and alternate logo versions
• Clear usage rules to maintain brand integrity
• A flexible identity system adaptable across touchpoints

Color Palette & Typography

The visual system uses a sophisticated palette of gold, rose gold, deep plum, ivory, and neutral tones to evoke warmth, depth, and elegance. Typography was selected to balance modern readability with a calm, spiritual tone, ensuring clarity across digital and physical applications.

Packaging Design

Packaging was designed as an extension of the brand ritual. From inner boxes to outer packaging, each element was crafted to feel intentional and elevated.

Packaging design focused on:

• Clean layouts with symbolic detailing
• Premium finishes that enhance perceived value
• A consistent structure across product categories
• A calm unboxing experience aligned with mindfulness

This approach allows Occult Vidya to expand its product range while maintaining visual consistency.

Brand Guidelines

To support long-term brand consistency, we created comprehensive brand guidelines covering logo usage, colors, typography, iconography, and packaging rules. This ensures the brand can scale confidently without losing its identity

The Outcome

Occult Vidya launched with a cohesive, elevated brand identity that bridges ancient wisdom and modern design.

The brand now has:

• A distinctive, recognizable visual identity
• Premium packaging aligned with its spiritual positioning
• A clear brand system ready for growth
• Strong visual consistency across products and communication

The result is a brand that feels intentional, trustworthy, and contemporary.

Services Delivered

• Brand identity design
• Logo design and variations
• Visual system and brand guidelines
• Packaging design for spiritual products
• Symbol and iconography development

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