CTRL™

Overview

CTRL™ is a performance-driven pickleball brand built for players who approach the game with intent, precision, and attitude. Entering a fast-growing and competitive sports category, the brand needed an identity that could stand out visually, translate across products, and scale globally.

UnFoldMart partnered with CTRL™ to build the brand from the ground up, shaping everything from its core identity to product design and digital presence.

The Challenge

Pickleball is evolving rapidly, attracting a new generation of players who expect more than functional equipment. CTRL™ needed to:

• Establish a strong, distinctive brand identity in a crowded sports market
• Design pickleball rackets that looked as powerful as they performed
• Create a digital experience that reflected the brand’s energy and ambition
• Build a system flexible enough to scale across products, marketing, and retail

The challenge was to balance performance, aesthetics, and brand clarity without overcomplicating the design language.

Our Approach

We approached CTRL™ as a brand system, not a one-off design project.

Our focus was on creating a bold, minimal, and high-impact identity that felt athletic, confident, and modern. Every design decision was made to reinforce control, movement, and competitive energy.

The strategy centered on:

• Strong typography and sharp visual language
• High contrast palettes for visibility and shelf impact
• A design system that could live seamlessly across products and digital platforms

The Execution

Brand Identity Development

We designed a clean yet aggressive brand identity that communicates confidence and performance. The logo, typography, and visual elements were crafted to feel powerful without being loud, allowing the brand to stand out through precision rather than clutter.

Pickleball Racket Branding & Design

The rackets were treated as the brand’s most important touchpoint. Each design balances performance aesthetics with bold visual cues, ensuring strong shelf presence and instant recognition on the court.

Design considerations included:

• Clear hierarchy of brand elements
• Dynamic graphics inspired by motion and impact
• A premium, sport-forward finish aligned with competitive play

Website Design & Development on Webflow

The CTRL™ website was designed and built on Webflow to deliver a fast, immersive, and conversion-focused experience.

Key focus areas:

• Clean layouts that highlight products and brand story
• Smooth navigation and mobile-first responsiveness
• A visual flow that mirrors the pace and energy of the game

The result is a digital platform that supports both brand storytelling and future growth.

The Outcome

CTRL™ launched with a strong, cohesive identity that positions it as a serious player in the pickleball space. The brand now has:

• A distinctive visual identity built for scale
• Product designs that feel premium and performance-led
• A modern digital presence ready for marketing, partnerships, and expansion

The project established a solid foundation for CTRL™ to grow as both a sports brand and a lifestyle statement.

Services Delivered

• Brand identity and logo system
• Pickleball racket branding and product design
• Website design and development on Webflow
• Visual design system for future brand applications

Built to perform. Designed to stand out.
CTRL™ is a brand shaped for players who play with purpose.

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