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Packaging design agency · Utrecht, Netherlands
Packaging design agency in Utrecht
Pack strategy, structural design and print-ready packaging for food, drink, beauty and D2C brands in Utrecht, in English or German.
30 minutes, free, no obligation. · Updated 12 Oct 2026
- 4.9+ rating on Clutch
- 250+ brands
- Awwwards 3× Site of the Day
Real packs from our case studies. Scroll and the shelves move.
The short answer
Pack strategy consultation €1,500. Single SKU from €2,000 (4 to 6 weeks). Full range from €10,000 (6 to 10 weeks).
UnFoldMart is a packaging design agency for companies in Utrecht. Our nearest office is in Amsterdam, 39 km away in a straight line. We design packaging for food, drink, beauty and D2C brands, from pack strategy to print-ready files with barcode and retailer compliance checks. Further down: the Dutch and EU rules a pack sold in Utrecht has to meet, each with its official source.
UnFoldMart · Utrecht
Nearest office: Amsterdam · 39 km
- Pack strategy consultation €1,500
- Single SKU · 4 to 6 weeks from €2,000
- Full range · 6 to 10 weeks from €10,000
- Scale · 10 weeks+ Custom
- Distance to our Amsterdam office 39 km
- Time zone Central European Time (CET/CEST)
- Fixed scope, no setup fees ✓
Prices in euros, as on our packaging page
Proof, on the shelf
Packs we designed, in our clients’ own words
“Their team demonstrated a strong understanding of both brand strategy and practical execution.”
General Manager, Haldiram Snacks Food
India · branding, packaging, web · May 2026 · Clutch
Haldiram’s · Carry bag and packaging ↗
“Working with UnFoldMart was a smooth experience.”
Marketing Manager, Farm Country Brewing
Canada · rebranding and packaging · May 2026 · Clutch
Farm Country Brewing · Rebrand and can packaging ↗
“We were highly satisfied with UnFoldMart's work and overall collaboration.”
R&D Executive, Flaneur Chocolates
India · branding and web development · May 2026 · Clutch
Flaneur · Premium chocolate packaging ↗
Packaging client, in their words
“They were effective at translating our wellness brand positioning into both packaging and digital touchpoints.”
Director, Somiro Healthcare · India · packaging and web development · May 2026 · Clutch
Photos from our case studies. Quotes verbatim from our Clutch reviews, checked 2 Oct 2026. None of these clients is in Utrecht: they are the packaging projects we can show by name.
Facts with sources
UnFoldMart for Utrecht, on the label
Every number on this page is checked against a named source, shown next to it.
250+ · brands built · in 10 markets · 1,000+ SKUs designed · UnFoldMart
4.9+ · rating on Clutch · Verified client reviews · Clutch
€1,500 · pack strategy consultation · Starter from €2,000 · Growth from €10,000 · our packaging page
39 km · to our Amsterdam office · Basisweg 10, 1043 AP Amsterdam. Same time zone: Central European Time (CET/CEST). · our office list GeoNames
Key facts
Per Utrecht brand · Updated 12 Oct 2026
- Service: Pack strategy, structural design and prototyping, visual design and production · our packaging page
- Serving Utrecht from: Amsterdam office, Basisweg 10, 1043 AP Amsterdam, 39 km away in a straight line · our office list GeoNames
- Typical timeline: 4 to 6 weeks (Starter, one SKU), 6 to 10 weeks (Growth, full range), 10 weeks+ (Scale) · our packaging page
- City: Utrecht, Netherlands · population 376,435 · GeoNames
- Dutch packaging rules: EU packaging regulation, Verpact contribution and report, and EU food labelling, explained below · Ondernemersplein (Dutch government): requirements for packaging (Dutch)
- About Utrecht: Utrecht is the fourth-largest city of the Netherlands and the capital of the province of Utrecht. · Wikipedia: Utrecht
- About Utrecht: It is the centre of the Dutch railway network and home to the head office of Nederlandse Spoorwegen. · Wikipedia: Utrecht
- About Utrecht: Utrecht is informally considered the “capital” of the Dutch games industry. · Wikipedia: Utrecht
Packaging for Utrecht
What a food pack sold in Utrecht has to show
Food and drink packs sold in the Netherlands follow the EU food information rules. Three of them shape the design itself, so we plan them before artwork starts.
Text size
Mandatory text at 1.2 mm x-height
All mandatory food information in a font with an x-height of at least 1.2 mm, or 0.9 mm if the largest surface of the pack is under 80 cm².
Regulation (EU) No 1169/2011 (food information), EUR-Lex
Field of vision
Name and quantity seen together
The name of the food and its net quantity must be in the same field of vision, and so must the alcoholic strength on drinks over 1.2% alcohol.
Regulation (EU) No 1169/2011 (food information), EUR-Lex
Food contact
Packaging marked for food use
Materials sold empty that are meant to touch food carry the words “for food contact”, a specific indication of their use, or the wine glass and fork symbol.
Regulation (EC) No 1935/2004 (food contact), EUR-Lex
Before your pack goes on sale in the Netherlands
What packaging sold in the Netherlands has to meet
5 checks, in this order. Each links to its official source: the Dutch government business portal, the producer organisation Verpact or EUR-Lex.
Check first
Since 12 August 2026, the first EU packaging regulation (PPWR) duties apply.
Manufacturers must have completed a conformity assessment for their packaging, drawn up a declaration of conformity and keep technical documentation. Which duties apply depends on your role in the packaging chain.
Ondernemersplein (Dutch government): PPWR (Dutch) · Regulation (EU) 2025/40 (PPWR), EUR-Lex
- Check 1: Work out your role in the packaging chain A company can have several roles; your role and your types of packaging decide which PPWR duties apply. Ondernemersplein (Dutch government): PPWR (Dutch)
- Check 2: Know the weight and materials of your packaging If you place packaging on the Dutch market, you must be able to show its weight and the materials it is made of. Ondernemersplein (Dutch government): requirements for packaging (Dutch)
- Check 3: 50,000 kg or more a year: pay and report At 50,000 kilos or more of packaging per calendar year you pay the packaging waste management contribution and file a report each year before 1 August, through the producer organisation Verpact. Ondernemersplein (Dutch government): requirements for packaging (Dutch) · Verpact (formerly Afvalfonds Verpakkingen): do I need to file a declaration?
- Check 4: Drinks cans, plastic bottles and single-use plastics: register If you place drinks cans, plastic soft drink or water bottles or single-use plastic packaging on the market, register with Verpact right away, even below 50,000 kilograms a year. Verpact (formerly Afvalfonds Verpakkingen): do I need to file a declaration?
- Check 5: Label food to EU rules The mandatory particulars of Regulation (EU) No 1169/2011, in a language consumers in the Netherlands easily understand. Packaging that touches food must be safe. Regulation (EU) No 1169/2011 (food information), EUR-Lex · Ondernemersplein (Dutch government): requirements for packaging (Dutch)
Official sources, checked 12 Oct 2026. General information, not legal advice.
Brands we work with
How we work with Utrecht brands
Our nearest office: Amsterdam, 39 km away
Our Amsterdam office is at Basisweg 10, 1043 AP Amsterdam, 39 km from Utrecht in a straight line. Meet us in person at our Amsterdam office or at any of our 10 offices, or by video. Printed proofs are part of every review. Time zone: Central European Time (CET/CEST), the same as Utrecht.
UnFoldMart Amsterdam
Basisweg 10
1043 AP Amsterdam
Central European Time (CET/CEST) · English or German · 39 km
our office list GeoNames
Straight-line distances from Utrecht (GeoNames); map not to scale. Lime: our offices.
Transparent packaging design pricing · pick your pack size
From one pack to a whole aisle
Project-based pricing. No setup fees, no scope creep, no surprises at pre-press. Every engagement starts with a pack strategy consultation, and the scope is locked before any design work begins.
Sachet size · one session
Consultation
Pack strategy session
€1,500
One-time
Paid strategy session, separate from our free 30-minute call
A focused pack strategy session for FMCG brand owners, product marketers, and category managers who need clarity before scoping a full packaging engagement.
- 90-minute discovery interview
- Category and shelf audit (top 5 competitors)
- Strategic pack positioning summary
- Recommendation memo with priorities (full range, single SKU, structural-only, visual-only)
- Follow-up call within 14 days
Single pack · one SKU
Starter
Starting from
€2,000
4 to 6 weeks
For brands launching a single SKU or refreshing a hero product. Pack strategy, structural design (or use of an existing dieline), visual identity, and production-ready handoff for one pack.
- Pack strategy refresh (light)
- Structural design or dieline adaptation
- Visual identity (graphics, typography, color, hierarchy)
- Pre-press production files
- Barcode and retailer compliance validation
- Mockup library (1 SKU)
Range pack · 3 to 8 SKUs
Growth
Starting from
€10,000
6 to 10 weeks
The full UnFoldMart packaging engagement. Pack strategy, structural design, visual design, and production-ready handoff across a complete SKU range (3 to 8 SKUs typical).
- Discovery, category audit, and pack strategy
- Structural design across the range
- Visual identity and shelf hierarchy system
- Pre-press files for all SKUs
- Retailer compliance verification per market
- Mockup library and shelf testing renders
- Launch planning and print partner handoff
- 90-day post-launch governance
Pallet · multi-brand
Scale
Enterprise pack system
Custom
10 weeks+
For multi-brand portfolios, multi-market launches, or enterprise pack overhauls. Dedicated senior packaging lead, native multilingual execution, extended structural prototyping, and ongoing SKU expansion support.
- Everything in Growth
- Multi-brand or multi-region pack architecture
- Native multilingual pack execution (DE, NL, FR, EN)
- Dedicated senior packaging operator
- Extended structural prototyping and shelf testing
- Quarterly pack stewardship reviews
- Ongoing SKU expansion retainer
Questions buyers ask
Packaging design in Utrecht: FAQ
Ask us on a call
How much does packaging design cost in Utrecht?
The same everywhere, in euros: €1,500 for a pack strategy consultation, from €2,000 for one SKU (4 to 6 weeks) and from €10,000 for a full range (6 to 10 weeks). Larger portfolios are quoted individually. Fixed scope, no setup fees. Details on our Packaging page.
How long does a packaging design project take?
A single SKU takes 4 to 6 weeks. A full range pack system takes 6 to 10 weeks: strategy and audit (weeks 1-2), structural and visual design (weeks 3-7), print-ready handoff and launch (weeks 8-10). A strategy consultation takes 2 to 3 weeks.
What happens in the first step?
Every engagement starts with a pack strategy consultation, and the scope is locked before any design work begins. The consultation (€1,500, one-time) is a paid strategy session, separate from our free 30-minute call: a 90-minute discovery interview, a category and shelf audit of your top 5 competitors, a recommendation memo with priorities and a follow-up call within 14 days. If you are not sure yet, start with the free 30-minute call: bring your product, your range or your current pack.
Can you work with our existing dieline or pack structure?
Yes. Our Starter project for a single SKU includes structural design or dieline adaptation, so we can use your existing dieline. Full range projects include structural design across the range: form, dieline, materials and structural prototyping.
Do you deliver print-ready files, check barcodes and work with our printer?
Yes. You get production-ready files your print partner can take straight to plate: dielines, color separations, retailer compliance and barcode validation. Single SKU projects include barcode and retailer compliance validation; full range projects add retailer compliance verification per market, launch planning and the handoff to your print partner.
Do you have an office in Utrecht?
Our nearest office is in Amsterdam, 39 km from Utrecht in a straight line (Basisweg 10, 1043 AP Amsterdam). We share your time zone, so calls happen in normal working hours. Meet us in person at our Amsterdam office or at any of our 10 offices, or by video.
Which packaging rules apply in the Netherlands?
Since 12 August 2026 the first duties of the EU packaging regulation (PPWR) apply; they depend on your role in the packaging chain. You must be able to show the weight and materials of the packaging you place on the market. At 50,000 kilos or more a year, you pay the packaging waste management contribution and report each year before 1 August through Verpact. Ondernemersplein (Dutch government): PPWR (Dutch) Ondernemersplein (Dutch government): requirements for packaging (Dutch) Verpact (formerly Afvalfonds Verpakkingen): do I need to file a declaration?
What must a food label show in the Netherlands?
The name of the food, the ingredients with allergens, the net quantity, a best before or use by date and the name and address of the food business, in a language consumers easily understand. Mandatory text needs an x-height of at least 1.2 mm (0.9 mm on packs whose largest surface is under 80 cm²). Regulation (EU) No 1169/2011 (food information), EUR-Lex
About UnFoldMart
UnFoldMart is an international branding, packaging and web agency with 10 offices in 10 markets: Frankfurt, Zürich, London, Amsterdam, Paris, Madrid, Warsaw, Singapore, Vancouver and Gurugram. We have worked with 250+ brands and designed 1,000+ SKUs, with a 4.9+ rating on Clutch. We serve Utrecht from Amsterdam.
Sources
- City, population and distances GeoNames
- Office addresses our office list
- Prices, timelines and services our packaging page
- Packaging rules Ondernemersplein (Dutch government): PPWR (Dutch) · Ondernemersplein (Dutch government): requirements for packaging (Dutch) · Verpact (formerly Afvalfonds Verpakkingen): do I need to file a declaration? · Regulation (EU) No 1169/2011 (food information), EUR-Lex · Regulation (EC) No 1935/2004 (food contact), EUR-Lex · Regulation (EU) 2025/40 (PPWR), EUR-Lex
- Utrecht facts Wikipedia: Utrecht
- Reviews and projects Clutch · Case studies
- Company profile LinkedIn
Utrecht · our Amsterdam office, 39 km · CET
Your pack, next on this shelf.
Book a free 30-minute packaging call. Bring your dieline or current pack; we will tell you what the rules in the Netherlands mean for it.
- 30 minutes
- English or German
- CET
- No sales pitch
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