B2B lead generation · Paris

Performance marketing agency in Paris

Search, LinkedIn and Meta ads for Paris companies that sell to other companies, judged on leads your sales team accepts.

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Free call · prices in euros

Illustration: leads that don’t fit your buyer profile drop out before they reach sales.

Short answer

In Paris, UnFoldMart runs lead generation for companies that sell to other companies. We have an office in Paris, at 75 Avenue de la Grande Armée, 75016 Paris.

GeoNames counts about 2.1 million people in Paris, part of Île-de-France. Sectors with a clear presence here: head offices, with Paris La Défense; luxury goods, with LVMH; exhibitions, with Viparis. Places that shape business in Paris include Paris-Charles de Gaulle, Station F, CCI Paris Île-de-France. In Paris, lead generation would focus first on head offices and on luxury goods, with copy in English and French.

  • Office75 Avenue de la Grande Armée, 75016 Paris
  • Ad copyEnglish or French
  • Local B2B sectorsHead offices, Luxury goods, Exhibitions
  • Clients in Paris we can nameNone yet

Google, LinkedIn or Meta in Paris?

What each platform does for a Paris campaign.

Google Ads

Reach Paris buyers at the moment they search; a typical starting point is head offices.

Search and call ads, keyword and negative lists, offline conversion import.

Google’s EU user consent policy applies in France, so tags fire only after consent.

LinkedIn Ads

Decision-makers in luxury goods and in exhibitions across Île-de-France, targeted by role.

Lead-gen forms, account and job-title targeting.

The Insight Tag runs only after consent.

Meta

Instant-form ads for Paris events, webinars and recruiting.

Instant-form lead ads, lookalike audiences, weekly creative tests.

Microsoft Advertising

Bing search ads, a smaller second search channel for Paris campaigns.

Search ads on Bing for the same keywords.

Available in France; LinkedIn results will appear here once a case study is published.

B2B sectors we would target in Paris

The Paris sectors we would target first, and why.

Head offices

La Défense, just west of the city, is the Paris region’s largest business district.

Companies like those around Paris La Défense buy through procurement; campaigns in Paris should reach the users and the buyers, with a page for each.

Campaign idea: LinkedIn campaigns aimed at head-office teams

Source: Paris La Défense ↗

Luxury goods

LVMH has its headquarters in Paris.

Decision-makers in Paris’s luxury goods sit close together, which makes LinkedIn company and location targeting efficient for B2B service firms.

Campaign idea: campaigns for suppliers to luxury brands

Source: LVMH ↗

Exhibitions

Paris Expo Porte de Versailles, run by Viparis, hosts large trade fairs.

For companies exhibiting in Paris, the goal is booked stand meetings: targeted LinkedIn ads, a booking landing page and follow-up within days.

Campaign idea: campaigns around trade fair dates

Source: Viparis ↗

  • Paris · Île-de-France: ad copy and landing pages in English or French.
  • Meetings at our Paris office by appointment.
  • Nearby markets we also cover: London (337 km), Amsterdam (430 km).

The path from ad to sale in Paris

Leads that do not match your buyer profile are filtered out along the way.

Fits your buyer profile
Drops out
01

Ad

Measured: cost per click
02

Landing page

Measured: conversion rate
03

Lead

Measured: cost per lead
04

Qualified

Measured: share of qualified leads
05

Sales call

Measured: calls booked
06

Pipeline

Measured: pipeline value

Privacy and ad rules in France

What the law asks at each step, linked to the official text.

Ad wording

ARPP recommendations ↗

France’s advertising self-regulator ARPP sets the professional rules for ad content.

Tags and cookies

CNIL cookie rules ↗

Cookies and trackers that are not strictly necessary need consent, and refusing must be as easy as accepting.

Lead form

GDPR (CNIL) ↗

Inform people who you are and why you collect their data.

Follow-up

CNIL: email prospecting ↗

Business contacts must be informed and able to object, and the message must relate to their job; consumers must opt in first.

Platform

Google EU user consent policy ↗

Google requires consent from users in the EEA, the UK and Switzerland for ad personalisation and cookies.

Feedback loop

What sales accepts teaches the campaigns, as far as the rules in France allow.

This is general information, not legal advice (sources opened 18 October 2026).

What our campaigns achieved

Every number is copied from a published case study.

All results
More leads
Return on ad spend
Website sales

Why these results matter in Paris: Lifewall is a Delhi terrace and landscaping firm that needed high-value project leads; lead volume rose 2.5X. Head offices in La Défense sell through similar channels, so the same method applies. None of these clients is in Paris; the wording is copied from each published case study.

The first 90 days, step by step

Dates depend on tracking and page set-up.

Audit and plan
Weeks 1–2
Tracking and CRM
Weeks 2–3
Landing pages
Weeks 2–4
Launch campaigns
Weeks 4–6
Test and cut
Weeks 5–9
Scale what works
Weeks 9–13
Day 30 · First leads in

Tags tested, pages live, leads arriving with their source.

Day 60 · Cut and shift

Ads that bring poor leads are paused.

Day 90 · Pipeline check

We agree the next quarter’s plan with sales.

Local market

Doing business in Paris

Airports, campuses and business networks that shape Paris campaigns.

  • Meetings at our Paris office by appointment.
  • Airport

    Paris-Charles de Gaulle ↗

    Paris-Charles de Gaulle, run by Groupe ADP, is the city’s main international airport.

    The gateway for trade visitors to Paris.

  • Startups

    Station F ↗

    Station F, in the 13th arrondissement, is a large startup campus.

    Startups in Paris buy SaaS, services and agencies.

  • Business network

    CCI Paris Île-de-France ↗

    The Paris Île-de-France chamber of commerce and industry represents the region’s companies.

    Member events in Paris are useful for event-based lead campaigns.

Our Paris office75 Avenue de la Grande Armée, 75016 Paris · CET/CEST
Lille · 203 kmLyon · 398 kmBordeaux · 499 kmLondon office · 337 kmAmsterdam office · 430 kmOur Paris office

Straight lines from our office address; to our other offices, address to address. Not to scale.

Paris in numbers

Population (GeoNames)
2,138,551
Region
Île-de-France
Languages
French, English
Time zone
CET/CEST (UTC+1, UTC+2 in summer)
Our office
Paris, in the city
Next nearest offices
London 337 km, Amsterdam 430 km
Nearest cities with a page
London 337 km, Amsterdam 430 km, Frankfurt 481 km

Figures from GeoNames; km in a straight line between office addresses, or to the city centre where we have no office.

What performance marketing costs in Paris

Two parts, both agreed before we start. Details on our performance marketing page.

Part 1

Management fee

Quoted individually

Covers campaign work, landing pages and CRM hand-off for Paris.

Part 2

Ad budget

Set by you

Your money goes straight to Google, LinkedIn or Meta.

Your quote

In euros

After a free 30-minute call, if it fits.

Book a free 30-minute call

Clients across our services

Some of the companies behind our published results.

What our clients say

The team effectively understood my requirements and provided a well-suited digital strategy plan. Their knowledge of the subject matter was impressive, and they helped in executing strategies that aligned with our brand’s needs.

Atul Gupta

Founder, Bonvie Snacks

They were effective at translating our wellness brand positioning into both packaging and digital touchpoints.

Director, Somiro Healthcare

India · Packaging and web development

★★★★★ Clutch · May 2026

Before you book: paid ads in Paris

Short, direct answers before you book a call.

Do you have an office in Paris?

Yes: 75 Avenue de la Grande Armée, 75016 Paris.

It can be: we build it around CNIL cookie rules from day one.

Business contacts must be informed and able to object, and the message must relate to their job; consumers must opt in first.

For Paris, search ads catch buyers who already know what they need, and LinkedIn reaches teams in head offices and in luxury goods by job title. Meta works for events and simple offers.

You get one individual quote in euros for our work in Paris; the media budget is yours to set and is never mixed with the fee.

Weeks 1–4: audit, tracking, landing pages and launch. Weeks 5–9: test and cut. From week 9: more budget where Paris leads qualify, reviewed with your sales team.

We would start with head offices, with LinkedIn campaigns aimed at head-office teams; then luxury goods, with campaigns for suppliers to luxury brands; then exhibitions, with campaigns around trade fair dates.

Not one we can name. Published results come from India and South Australia.

Start with a free 30-minute review

Bring your numbers; we will show where the leads leak.

  • 30-minute call
  • No sales pitch
  • Prices in euros