Performance marketing agency in London
Search, LinkedIn and Meta ads for London companies that sell to other companies, judged on leads your sales team accepts.
Free call · prices in euros
Illustration: leads that don’t fit your buyer profile drop out before they reach sales.
Paid ads for London B2B sellers, reported on qualified leads, not clicks. Our London office is at 32 London Bridge St, London SE1 9SG.
London has about 9.0 million people (GeoNames) and sits in England. Sectors with a clear presence here: financial services, with City of London Corporation; broadcasting and media, with BBC; exhibitions, with ExCeL London. Places that shape business in London include Heathrow, UCL, London Chamber of Commerce and Industry. For B2B campaigns in London, that points to buyers in financial services and in broadcasting and media, reached in English.
- Office32 London Bridge St, London SE1 9SG
- Ad copyEnglish
- Local B2B sectorsFinancial services, Broadcasting and media, Exhibitions
- Clients in London we can nameNone yet
Where your London buyers see ads
How each platform is aimed at London buyers.
Google Ads
Search campaigns for people in London already looking for suppliers, for example in financial services.
Search and call ads, keyword and negative lists, offline conversion import.
Google’s EU user consent policy applies in the UK, so tags fire only after consent.
LinkedIn Ads
Decision-makers in broadcasting and media and in exhibitions across England, targeted by role.
Lead-gen forms, account and job-title targeting.
The Insight Tag runs only after consent.
Meta
Cheaper reach in London for offers that need little explanation.
Instant-form lead ads, lookalike audiences, weekly creative tests.
Microsoft Advertising
A second search network for London, often with lower click prices.
Search ads on Bing for the same keywords.
All four are available in the UK. No LinkedIn Ads result is published yet, so we show no number for it.
London sectors and the campaigns that fit
Who buys B2B services in London, from official and company sources.
The City of London is one of the world’s main financial districts.
Selling into financial services in London means small, senior audiences. LinkedIn targeting by role and company list, plus retargeting with case material, usually beats broad reach.
Campaign idea: LinkedIn campaigns aimed at finance and legal teams
Source: City of London Corporation ↗
The BBC has its headquarters at Broadcasting House in London.
For production and media firms in London, retargeting viewers of your video ads with a clear enquiry offer is often the cheapest lead source.
Campaign idea: short video ads that lead to an enquiry form
Source: BBC ↗
ExCeL London is the city’s large exhibition and conference centre.
Around fair dates in London, search volume for exhibitors and products rises; we time budgets to the calendar and send every lead to the CRM with its source.
Campaign idea: campaigns before and after an exhibition
Source: ExCeL London ↗
- London · England: ad copy and landing pages in English.
- Meetings at our London office by appointment.
- Nearby markets we also cover: Paris (337 km), Amsterdam (352 km).
How a London lead reaches your sales team
Each step is measured, and weak leads stop before they reach sales.
Ad
Landing page
Lead
Qualified
Sales call
Pipeline
From ad to follow-up: the rules in the UK
Each step from ad to follow-up, with the rule that applies and its official source.
CAP Code, section 3 (ASA) ↗
Ads must not mislead, and you must hold evidence for objective claims before they run.
PECR, Schedule A1 ↗
Ad and retargeting tags need a yes first. Since 5 February 2026 site statistics may run with clear notice and a free way to object.
PECR regulation 22 and ICO B2B guidance ↗
Emails to companies need no prior consent, but each must name you and offer an opt-out; sole traders need consent or the soft opt-in.
Google EU user consent policy ↗
Google requires consent from users in the EEA, the UK and Switzerland for ad personalisation and cookies.
Sales outcomes flow back to Google and LinkedIn, inside these limits, to sharpen targeting.
This is general information, not legal advice (sources opened 18 October 2026).
Measured results from published case studies
Every number is copied from a published case study.
We have no financial services case study yet. For London, we would reuse what worked for Lifewall, a Delhi landscaping firm whose lead volume rose 2.5X. These clients are outside London. Each line is copied from its case study.
What happens in the first three months
Roughly; exact timings are agreed on the first call, in UK time (GMT/BST).
Landing pages for London offers published and measured.
Spend shifts to what sales accepts.
Pipeline from London campaigns, reviewed line by line.
Where London business happens
The local landmarks we plan London campaigns around.
- Meetings at our London office by appointment.
- Airport
Heathrow ↗
Heathrow is London’s largest airport.
The gateway for trade visitors to London.
- Talent
UCL ↗
University College London is in Bloomsbury.
Employer-brand ads in London reach students and alumni.
- Business network
London Chamber of Commerce and Industry ↗
The LCCI represents London businesses.
Member events in London are useful for event-based lead campaigns.
Straight lines from our office address; to our other offices, address to address. Not to scale.
London in numbers
- Population (GeoNames)
- 8,961,989
- Region
- England
- Languages
- English
- Time zone
- GMT in winter, BST in summer (UTC+0 / UTC+1)
- Our office
- London, in the city
- Next nearest offices
- Paris 337 km, Amsterdam 352 km
- Nearest cities with a page
- Paris 337 km, Amsterdam 352 km, Frankfurt 634 km
Population: GeoNames. Distances: straight line from our office address; office to office where both cities have one.
Two parts to the price in London
Two parts, both agreed before we start. Details on our performance marketing page.
Management fee
A monthly fee for set-up, daily management, pages, tracking and reports in London.
Ad budget
You decide the spend; it never mixes with our fee.
In euros
After a free 30-minute call, if it fits. UK ads that show “ex VAT” prices must state the VAT rate (CAP Code 3.18); we do that in your ads.
Book a free 30-minute callBrands we have worked with
Logos from our case studies and projects; none is based in London yet.
What our clients say
Their dedication and commitment to enhancing our social media presence made a significant difference. The team was easy to work with and delivered results that truly benefited our brand.
Adeesh Jain
General Manager, Haldiram’s Group
They were effective at translating our wellness brand positioning into both packaging and digital touchpoints.
Director, Somiro Healthcare
India · Packaging and web development
★★★★★ Clutch · May 2026
B2B lead generation in London: questions
Short, direct answers before you book a call.
Do you have an office in London?
Yes: 32 London Bridge St, London SE1 9SG.
Is our ad tracking allowed in the UK?
Yes, set up under PECR, Schedule A1; tags fire only when the rules allow.
What are the email rules for new leads?
Emails to companies need no prior consent, but each must name you and offer an opt-out; sole traders need consent or the soft opt-in.
Where should a London B2B company advertise?
It depends on who buys. Suppliers to banks and insurers in the City of London often start with LinkedIn by role and Google search on product terms; Meta and Bing come second in London.
What does a London campaign cost?
Two parts: our monthly fee, quoted in euros after a free call, and the ad spend you decide, paid to the platforms and kept apart from our fee. Ads that show “ex VAT” prices in the UK must state the VAT rate.
How soon will we see leads from London campaigns?
First leads usually arrive within the first month, once tracking and pages are live. Month two shifts budget to what sales accepts; at day 90 we plan the next quarter for London with you.
Which buyers in London would you go after first?
We would start with financial services, with LinkedIn campaigns aimed at finance and legal teams; then broadcasting and media, with short video ads that lead to an enquiry form; then exhibitions, with campaigns before and after an exhibition.
Have you worked with London companies?
Not one we can name. Published results come from India and South Australia.
Get leads your sales team actually calls
Free, 30 minutes, no pitch: an honest look at your funnel.
- 30-minute call
- No sales pitch
- Prices in euros