Performance marketing agency in Amsterdam
Paid B2B lead generation for Amsterdam: campaigns on Google, LinkedIn and Meta, landing pages that convert, and tracking that follows each lead into your CRM.
Free call · prices in euros
Illustration: leads that don’t fit your buyer profile drop out before they reach sales.
UnFoldMart is a performance marketing agency for B2B lead generation in Amsterdam. We have an office in Amsterdam, at Basisweg 10, 1043 AP Amsterdam.
With roughly 742 thousand residents (GeoNames), Amsterdam is a business centre of North Holland. Sectors with a clear presence here: head offices, with Zuidas; payments and travel tech, with Adyen; exhibitions, with RAI Amsterdam. Places that shape business in Amsterdam include Schiphol, University of Amsterdam, Port of Amsterdam. In Amsterdam, lead generation would focus first on head offices and on payments and travel tech, with copy in English and Dutch.
- OfficeBasisweg 10, 1043 AP Amsterdam
- Ad copyEnglish or Dutch
- Local B2B sectorsHead offices, Payments and travel tech, Exhibitions
- Clients in Amsterdam we can nameNone yet
Ad platforms for Amsterdam buyers
Four ad platforms, aimed at the buyers that matter in Amsterdam.
Google Ads
Reach Amsterdam buyers at the moment they search; a typical starting point is head offices.
Search and call ads, keyword and negative lists, offline conversion import.
Google’s EU user consent policy applies in the Netherlands, so tags fire only after consent.
LinkedIn Ads
Role-based targeting for companies in payments and travel tech and in exhibitions, across North Holland.
Lead-gen forms, account and job-title targeting.
The Insight Tag runs only after consent.
Meta
Cheaper reach in Amsterdam for offers that need little explanation.
Instant-form lead ads, lookalike audiences, weekly creative tests.
Microsoft Advertising
A second search network for Amsterdam, often with lower click prices.
Search ads on Bing for the same keywords.
Each platform is open to advertisers in the Netherlands; we publish no LinkedIn Ads figure yet.
Where the B2B demand is in Amsterdam
Who buys B2B services in Amsterdam, from official and company sources.
Zuidas is Amsterdam’s main business district.
For service providers selling into head offices in Amsterdam, we would pair LinkedIn ads with search ads on service terms and measure booked meetings.
Campaign idea: LinkedIn campaigns aimed at the firms based there
Source: Zuidas ↗
Adyen and Booking.com both have their headquarters in Amsterdam.
Amsterdam payments and travel tech companies usually sell demos. We would run search ads on problem keywords, LinkedIn ads to the buying roles, and track demo requests through to pipeline.
Campaign idea: Google and LinkedIn campaigns for SaaS demo requests
Source: Adyen ↗
RAI Amsterdam is the city’s large exhibition and convention centre.
Around fair dates in Amsterdam, search volume for exhibitors and products rises; we time budgets to the calendar and send every lead to the CRM with its source.
Campaign idea: campaigns around exhibitions
Source: RAI Amsterdam ↗
- Amsterdam · North Holland: ad copy and landing pages in English or Dutch.
- Meetings at our Amsterdam office by appointment.
- Nearby markets we also cover: London (352 km), Frankfurt (368 km).
The path from ad to sale in Amsterdam
Leads that do not match your buyer profile are filtered out along the way.
Ad
Landing page
Lead
Qualified
Sales call
Pipeline
The rule at each step, in the Netherlands
What the law asks at each step, linked to the official text.
Dutch Advertising Code ↗
The Reclame Code sets the rules for honest advertising in the Netherlands.
Telecommunicatiewet, article 11.7a ↗
Cookies that are not strictly necessary need consent; the ACM and the Autoriteit Persoonsgegevens supervise.
GDPR (Autoriteit Persoonsgegevens) ↗
Inform people who you are and why you collect their data.
Telecommunicatiewet, article 11.7 ↗
The rules for unsolicited commercial email are in article 11.7; we check them for your list before any send.
Google EU user consent policy ↗
Google requires consent from users in the EEA, the UK and Switzerland for ad personalisation and cookies.
Qualified leads and deals go back to the ad platforms, within these rules, so the ads learn to find more buyers like them.
This is general information, not legal advice (sources opened 18 October 2026).
Results from our case studies
Every number is copied from a published case study.
%20(1).webp)
The Lifewall result is the nearest match for Amsterdam: Lifewall is a Delhi terrace and landscaping firm that needed high-value project leads; lead volume rose 2.5X, and firms in Zuidas buy in a similar way. These clients are outside Amsterdam. Each line is copied from its case study.
Your first 90 days
Dates depend on tracking and page set-up.
Landing pages for Amsterdam offers published and measured.
Ads that bring poor leads are paused.
Pipeline from Amsterdam campaigns, reviewed line by line.
The Amsterdam market up close
The local landmarks we plan Amsterdam campaigns around.
- Meetings at our Amsterdam office by appointment.
- Airport
Schiphol ↗
Amsterdam Airport Schiphol is the Netherlands’ main airport.
Visiting buyers and partners reach Amsterdam through here.
- Talent
University of Amsterdam ↗
The University of Amsterdam (UvA) is the city’s largest university.
A source of graduates for Amsterdam companies running recruitment ads.
- Trade
Port of Amsterdam ↗
The Port of Amsterdam handles shipping on the North Sea Canal.
Trade around Amsterdam creates demand for B2B service providers.
Also nearby: London office 352 km
Measured from our office: other offices address to address, other cities to their centre. Directions true, spacing compressed.
Amsterdam: the basics
- Population (GeoNames)
- 741,636
- Region
- North Holland
- Languages
- Dutch, English
- Time zone
- CET/CEST (UTC+1, UTC+2 in summer)
- Our office
- Amsterdam, in the city
- Next nearest offices
- London 352 km, Frankfurt 368 km
- Nearest cities with a page
- London 352 km, Frankfurt 368 km, Paris 430 km
Figures from GeoNames; km in a straight line between office addresses, or to the city centre where we have no office.
How pricing works for Amsterdam companies
Two parts, both agreed before we start. Details on our performance marketing page.
Management fee
Covers campaign work, landing pages and CRM hand-off for Amsterdam.
Ad budget
Paid to the platforms and shown separately from our fee.
Clients across our services
Logos from our case studies and projects; none is based in Amsterdam yet.
What our clients say
We appreciated their commitment to both strategic thinking and execution quality.
Director, Doctrepat Healthcare Services
India · Branding, web development, marketing
★★★★★ Clutch · May 2026
They were effective at translating our wellness brand positioning into both packaging and digital touchpoints.
Director, Somiro Healthcare
India · Packaging and web development
★★★★★ Clutch · May 2026
Questions about performance marketing in Amsterdam
Short, direct answers before you book a call.
How far is your office from Amsterdam?
Our office is in Amsterdam itself: Basisweg 10, 1043 AP Amsterdam.
Is our ad tracking allowed in the Netherlands?
Yes, set up under Telecommunicatiewet, article 11.7a; tags fire only when the rules allow.
May we follow up leads by email?
The rules for unsolicited commercial email are in article 11.7; we check them for your list before any send.
Google, LinkedIn or Meta: what works in Amsterdam?
For Amsterdam, search ads catch buyers who already know what they need, and LinkedIn reaches teams in head offices and in payments and travel tech by job title. Meta works for events and simple offers.
How is your fee set for Amsterdam companies?
Two parts: our monthly fee, quoted in euros after a free call, and the ad spend you decide, paid to the platforms and kept apart from our fee.
What does the first quarter look like?
First leads usually arrive within the first month, once tracking and pages are live. Month two shifts budget to what sales accepts; at day 90 we plan the next quarter for Amsterdam with you.
Which Amsterdam sectors would you target first?
We would start with head offices, with LinkedIn campaigns aimed at the firms based there; then payments and travel tech, with Google and LinkedIn campaigns for SaaS demo requests; then exhibitions, with campaigns around exhibitions.
Have you worked with Amsterdam companies?
Not yet that we can name. Our published ads results come from clients in India and South Australia.
Turn ad spend into sales calls
In 30 free minutes we review your campaigns and tracking and say where qualified leads are being lost.
- 30-minute call
- No sales pitch
- Prices in euros