Modi Yoga Retreat

In short: UnFoldMart ran social media, Google and Meta Ads and offline marketing for Modi Yoga Retreat, a luxury wellness and yoga retreat in Rishikesh. The work raised social engagement by 70% within 3 months, delivered a 3x return on ad spend, cut cost per lead by 40% and helped the retreat reach ₹40 lakh in monthly revenue.

Who is Modi Yoga Retreat?

Modi Yoga Retreat is a luxury wellness and yoga retreat in Rishikesh, offering holistic wellness programs, detox therapies, and rejuvenation experiences. Positioned as a premium mind-body wellness destination, the retreat caters to domestic and international travelers seeking relaxation, healing, and yoga-led transformation.

Despite having a well-established retreat, Modi Yoga Retreat needed a strong digital push and a performance-driven marketing approach to boost bookings and revenue.

Objective of the Brand:

Modi Yoga Retreat aimed to:

1. Expand brand visibility through social media & offline promotions.
2. Increase direct bookings via targeted performance marketing campaigns.
3. Enhance brand positioning as a luxury wellness getaway in India.
4. Achieve a monthly revenue milestone of ₹40 lakh through digital channels.
   
   

What challenges did Modi Yoga Retreat face?

• Low Online Visibility: Despite being a premium wellness destination, the brand lacked strong social media engagement.
• High Competition: Competing with other wellness retreats in Rishikesh required strong differentiation.
• Underutilized Performance Marketing: Previous ad campaigns had low conversion rates and high acquisition costs.
• Offline Awareness: Many potential guests were unaware of the retreat’s unique wellness offerings.
  
  

How did UnFoldMart approach the project?

1. Social Media Strategy & Content Creation

We built a luxury wellness brand identity on social media, focusing on engagement, awareness, and credibility.

• Content Strategy:
  
  • Yoga & wellness insights to educate and inspire the audience.
  • Guest testimonials & experiences to build trust.
  • Visual storytelling through reels & high-quality imagery showcasing the retreat’s serene environment.
  • Event highlights & wellness workshops to attract new customers.
    
    

🚀 Results:
✔ 70% increase in engagement within 3 months.
✔ Higher inquiries through Instagram & Facebook DM.

2. Performance Marketing – Google & Meta Ads for Direct Bookings

We designed ROI-driven ad campaigns on Google & Meta (Facebook/Instagram) to drive high-value bookings.

🔹 Google Ads Strategy:

• Search Ads targeting high-intent keywords like “Luxury yoga retreat in Rishikesh” and “Best Ayurveda detox retreat in India.”
• Display & YouTube Ads showcasing the retreat’s premium offerings.
• Retargeting campaigns for users who visited the website but didn’t book.
  
  

🔹 Meta (Facebook & Instagram) Ads Strategy:

• Lead generation ads with a focus on wellness travelers & corporate retreats.
• Video ads showcasing the property, yoga programs, and guest experiences.
• Custom audience targeting for international travelers, yoga practitioners & wellness seekers.
  
  

🚀 Results:
✔ 3X ROAS (Return on Ad Spend).
✔ High-quality leads & direct bookings from paid ads.
✔ Reduced cost per lead (CPL) by 40%.

3. Offline Creatives & Marketing Collateral

To attract in-person guests & collaborations, we designed:

• Luxury brochures & flyers for wellness expos and travel agencies.
• Event banners & signage for offline promotions.
• Customized workshop invitations to boost retreat participation.
  
  

Outcome:

✅ Achieved ₹40 Lakh in Monthly Revenue through performance-driven marketing.

✅ Massive Brand Awareness: Increased digital reach led to higher website traffic & social engagement.

✅ Higher Direct Bookings: Paid ads & organic strategy generated consistent inquiries & conversions.

✅ Positioned as a Luxury Wellness Destination: Modi Yoga Retreat is now recognized as a premium retreat for yoga & Ayurveda experiences.

With UnFoldMart’s strategic approach in social media, performance marketing, and branding, Modi Yoga Retreat successfully scaled its revenue while establishing itself as a go-to luxury wellness retreat! 🚀

Frequently asked questions

What did UnFoldMart do for Modi Yoga Retreat?

A social media strategy with wellness content, guest testimonials and reels, Google and Meta Ads for direct bookings, and offline collateral such as brochures, flyers, event banners and workshop invitations.

What results did the retreat achieve?

Engagement rose by 70% within 3 months, paid ads delivered a 3x return on ad spend, cost per lead fell by 40%, and monthly revenue reached ₹40 lakh.

Who did the ad campaigns target?

Wellness travelers, corporate retreats, international travelers, yoga practitioners and wellness seekers, plus website visitors who had not yet booked.