Lamy
Overview of the Brand
Lamy is a world-renowned German pen manufacturer, celebrated for its premium designer writing instruments. With a presence in 80+ countries and a network of 15,600+ sales outlets, including 200 mono-brand stores, Lamy stands as a symbol of excellence in the writing industry.
Challenges
Despite Lamy’s strong market presence, the brand faced challenges in:
- Scaling online sales efficiently.
- Improving customer acquisition costs (CAC) to enhance profitability.
- Expanding its digital footprint to reach a broader audience.
- Re-engaging potential buyers who showed interest but didn’t convert.
Our Strategy
To help Lamy achieve higher conversions and improve online sales, we implemented a data-driven Google and Meta Ads strategy designed for maximum impact:
1. Google Shopping & Performance Max Campaigns
🔹 Optimized product listings to appear for high-intent searches.
🔹 AI-powered bidding strategies for better conversion rates.
2. Brand Search Campaign
🔹 Ensured Lamy dominated the search results for branded queries.
🔹 Captured high-value traffic searching specifically for Lamy products.
3. Meta Sales Campaign
🔹 Leveraged Instagram & Facebook ads to engage the right audience.
🔹 Used creative storytelling to enhance brand recall and engagement.
4. Re-Marketing Campaign
🔹 Retargeted users who visited the website but didn’t complete a purchase.
🔹 Increased conversion rates by reminding users of Lamy’s premium offerings.
Results
Our precision-driven marketing approach led to remarkable improvements in Lamy’s online performance:
✅ 32% Increase in Website Sales – Significant growth in direct online purchases.
✅ 21% Reduction in Customer Acquisition Cost (CAC) – More sales at a lower cost.
✅ 25% Boost in Return on Ad Spend (ROAS) – Maximizing every ad dollar spent.
Conclusion
Through a strategic mix of Google & Meta advertising, UnFoldMart successfully helped Lamy achieve stronger online sales, improved efficiency, and a powerful digital presence. Our data-driven approach ensured sustainable growth while keeping acquisition costs in check.
📢 Want to achieve similar success for your brand?
Let’s create a tailored marketing strategy that delivers results!
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