B2B lead generation · Warsaw

Performance marketing agency in Warsaw

Paid B2B lead generation for Warsaw: campaigns on Google, LinkedIn and Meta, landing pages that convert, and tracking that follows each lead into your CRM.

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Free call · prices in euros

Illustration: leads that don’t fit your buyer profile drop out before they reach sales.

Short answer

Paid ads for Warsaw B2B sellers, reported on qualified leads, not clicks. We have an office in Warsaw, at plac Europejski 1, 00-844 Warszawa.

With roughly 1.7 million residents (GeoNames), Warsaw is a business centre of Masovia. Sectors with a clear presence here: capital markets, with GPW; banking, with PKO Bank Polski; insurance, with PZU. Places that shape business in Warsaw include Warsaw Chopin Airport, University of Warsaw, Polish Chamber of Commerce (KIG). Paid campaigns from Warsaw would start with audiences in capital markets and in banking, with ads in English and Polish.

  • Officeplac Europejski 1, 00-844 Warszawa
  • Ad copyEnglish or Polish
  • Local B2B sectorsCapital markets, Banking, Insurance
  • Clients in Warsaw we can nameNone yet

Ad platforms for Warsaw buyers

What each platform does for a Warsaw campaign.

Google Ads

Keywords that Warsaw procurement teams type, starting with capital markets.

Search and call ads, keyword and negative lists, offline conversion import.

Google’s EU user consent policy applies in Poland, so tags fire only after consent.

LinkedIn Ads

Ads by job title and company size, aimed at teams in banking and in insurance across Masovia.

Lead-gen forms, account and job-title targeting.

The Insight Tag runs only after consent.

Meta

Lead ads with instant forms for simpler offers, events and hiring in Warsaw.

Instant-form lead ads, lookalike audiences, weekly creative tests.

Microsoft Advertising

Bing search ads, a smaller second search channel for Warsaw campaigns.

Search ads on Bing for the same keywords.

All four are available in Poland. No LinkedIn Ads result is published yet, so we show no number for it.

Warsaw sectors and the campaigns that fit

The Warsaw sectors we would target first, and why.

Capital markets

The Warsaw Stock Exchange (GPW) is based in Warsaw.

For suppliers to firms like GPW, account-based campaigns work: a defined company list, LinkedIn ads to the buying group, and a landing page per offer.

Campaign idea: campaigns aimed at finance and investor-relations teams

Source: GPW ↗

Banking

PKO Bank Polski has its headquarters in Warsaw.

Buyers in banking research for months, so for Warsaw we would pair LinkedIn Ads by job title with search ads on specific product terms, and measure qualified meetings rather than clicks.

Campaign idea: LinkedIn campaigns aimed at finance teams

Source: PKO Bank Polski ↗

Insurance

PZU has its headquarters in Warsaw.

Selling into insurance in Warsaw means small, senior audiences. LinkedIn targeting by role and company list, plus retargeting with case material, usually beats broad reach.

Campaign idea: B2B lead campaigns for brokers and partners

Source: PZU ↗

  • Warsaw · Masovia: ad copy and landing pages in English or Polish.
  • Meetings at our Warsaw office by appointment.

From a Warsaw buyer’s first ad to your CRM

Each step is measured, and weak leads stop before they reach sales.

Fits your buyer profile
Drops out
01

Ad

Measured: cost per click
02

Landing page

Measured: conversion rate
03

Lead

Measured: cost per lead
04

Qualified

Measured: share of qualified leads
05

Sales call

Measured: calls booked
06

Pipeline

Measured: pipeline value

Privacy and ad rules in Poland

What the law asks at each step, linked to the official text.

Ad wording

Unfair competition rules (UOKiK) ↗

Ads must not mislead; Poland’s competition and consumer office supervises.

Tags and cookies

Electronic Communications Law (PKE) ↗

Since 10 November 2024 the PKE sets the cookie rules: storing or reading cookies needs consent unless strictly necessary.

Lead form

GDPR (UODO) ↗

Inform people who you are and why you collect their data.

Follow-up

Electronic Communications Law (PKE) ↗

Sending commercial information by email needs the recipient’s prior consent.

Platform

Google EU user consent policy ↗

Google requires consent from users in the EEA, the UK and Switzerland for ad personalisation and cookies.

Feedback loop

Qualified leads and deals go back to the ad platforms, within these rules, so the ads learn to find more buyers like them.

This is general information, not legal advice (sources opened 18 October 2026).

Four results, word for word

Every number is copied from a published case study.

All results
More leads
Lower cost per lead
Return on ad spend

None of our case studies is from capital markets. The method behind Lifewall (whose terrace and landscaping projects in Delhi got 2.5X more leads) is what we would use for Warsaw buyers in companies such as GPW. None of these clients is in Warsaw; the wording is copied from each published case study.

Your first 90 days

Timings are a guide and agreed on the first call.

Audit and plan
Weeks 1–2
Tracking and CRM
Weeks 2–3
Landing pages
Weeks 2–4
Launch campaigns
Weeks 4–6
Test and cut
Weeks 5–9
Scale what works
Weeks 9–13
Day 30 · Tracking live

Tags tested, pages live, leads arriving with their source.

Day 60 · Budget follows quality

Spend shifts to what sales accepts.

Day 90 · Sales review

Cost per qualified lead and pipeline, reviewed with your sales team.

Local market

Doing business in Warsaw

Airports, campuses and business networks that shape Warsaw campaigns.

  • Meetings at our Warsaw office by appointment.
  • Airport

    Warsaw Chopin Airport ↗

    Warsaw Chopin Airport is Poland’s main airport.

    Where international buyers arrive in Warsaw.

  • Talent

    University of Warsaw ↗

    The University of Warsaw is one of Poland’s largest universities.

    Hiring campaigns in Warsaw often target graduates from here.

  • Business network

    Polish Chamber of Commerce (KIG) ↗

    The Polish Chamber of Commerce has its headquarters in Warsaw.

    B2B events here suit pre- and post-event ads in Warsaw.

Our Warsaw officeplac Europejski 1, 00-844 Warszawa · CET/CEST
Łódź · 115 kmKraków · 252 kmPoznań · 276 kmZürich office · 1,042 kmOur Warsaw office

Also nearby: Frankfurt office 889 km

Measured from our office: other offices address to address, other cities to their centre. Directions true, spacing compressed.

Warsaw: the basics

Population (GeoNames)
1,702,139
Region
Masovia
Languages
Polish, English
Time zone
CET/CEST (UTC+1, UTC+2 in summer)
Our office
Warsaw, in the city
Next nearest offices
Frankfurt 889 km, Zürich 1,042 km
Nearest cities with a page
Frankfurt 889 km, Zürich 1,042 km, Amsterdam 1,095 km

Population: GeoNames. Distances: straight line from our office address; office to office where both cities have one.

Paying for leads in Warsaw

Two parts, both agreed before we start. Details on our performance marketing page.

Part 1

Management fee

Quoted individually

A monthly fee for set-up, daily management, pages, tracking and reports in Warsaw.

Part 2

Ad budget

Set by you

Your money goes straight to Google, LinkedIn or Meta.

Your quote

In euros

After a free 30-minute call, if it fits.

Book a free 30-minute call

Some of the 250+ brands we have worked with

Clients in India and abroad, across ads, web and brand work.

What our clients say

The team effectively understood my requirements and provided a well-suited digital strategy plan. Their knowledge of the subject matter was impressive, and they helped in executing strategies that aligned with our brand’s needs.

Atul Gupta

Founder, Bonvie Snacks

We appreciated their commitment to both strategic thinking and execution quality.

Director, Doctrepat Healthcare Services

India · Branding, web development, marketing

★★★★★ Clutch · May 2026

Eight answers for Warsaw

Short, direct answers before you book a call.

Where is your nearest office to Warsaw?

Our office is in Warsaw itself: plac Europejski 1, 00-844 Warszawa.

It can be: we build it around the Electronic Communications Law (PKE) from day one.

Sending commercial information by email needs the recipient’s prior consent.

For Warsaw, search ads catch buyers who already know what they need, and LinkedIn reaches teams in capital markets and in banking by job title. Meta works for events and simple offers.

Two parts: our monthly fee, quoted in euros after a free call, and the ad spend you decide, paid to the platforms and kept apart from our fee.

First leads usually arrive within the first month, once tracking and pages are live. Month two shifts budget to what sales accepts; at day 90 we plan the next quarter for Warsaw with you.

We would start with capital markets, with campaigns aimed at finance and investor-relations teams; then banking, with LinkedIn campaigns aimed at finance teams; then insurance, with B2B lead campaigns for brokers and partners.

No Warsaw client we can name yet; our case studies are from India and South Australia.

Turn ad spend into sales calls

Free, 30 minutes, no pitch: an honest look at your funnel.

  • 30-minute call
  • No sales pitch
  • Prices in euros