Granite Kitchen Makeovers
In short: UnFoldMart ran Google and Meta Ads lead generation for Granite Kitchen Makeovers, a kitchen renovation expert in South Australia with over 24 years of expertise. Keyword research, Search and Display Ads, Meta lead campaigns and optimized landing pages delivered 132% more quality Google leads, 43% more inbound Google calls and a 49% lower Meta cost per lead.
Who is Granite Kitchen Makeovers?
Granite Kitchen Makeovers is a leading expert in kitchen renovations, custom flatpacks, and stone benchtop installations in South Australia. With over 24 years of expertise, the brand is known for its exceptional craftsmanship and stunning transformations, earning trust from countless homeowners.
What challenges did Granite Kitchen Makeovers face?
Despite a strong reputation, the brand faced challenges in:
- Generating high-quality leads for its modular kitchen solutions.
- Reaching the right audience actively searching for renovations.
- Improving inbound inquiries through digital channels.
- Optimizing lead costs (CPL) while maximizing conversions.
How did UnFoldMart approach the project?
To drive targeted leads and boost inbound inquiries, UnFoldMart developed a comprehensive Google & Meta Ads strategy tailored for kitchen renovation seekers.
1. Comprehensive Keyword Research
🔹 Identified high-intent search terms to drive Google Ads traffic.
🔹 Focused on commercial and local search queries for maximum impact.
2. Targeted Google Ads Campaign
🔹 Implemented a mix of Search & Display Ads to capture qualified leads.
🔹 Optimized bidding strategies to reduce cost per lead (CPL).
3. Meta Lead Generation Campaigns
🔹 Launched interest-based targeting for homeowners & renovation enthusiasts.
🔹 Created engaging ad creatives showcasing before & after transformations.
4. Landing Page Optimization
🔹 Designed high-converting landing pages with strong CTAs.
🔹 Streamlined the lead capture process to boost conversion rates.
What were the results?
Our performance-driven strategy delivered outstanding results for Granite Kitchen Makeovers:
✅ 132% Increase in Google Quality Leads – Higher-intent prospects captured.
✅ 43% Growth in Inbound Google Calls – More direct inquiries from potential clients.
✅ 76% Increase in Quality Meta Leads – Improved lead conversion through social campaigns.
✅ 49% Reduction in Meta Lead CPL – Maximizing ROI while reducing acquisition costs.
Conclusion
Through strategic audience targeting, precise keyword planning, and optimized ad campaigns, UnFoldMart successfully transformed Granite Kitchen Makeovers’ lead generation process, driving high-quality leads and increased conversions.
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Frequently asked questions
What did UnFoldMart do for Granite Kitchen Makeovers?
Keyword research, a Google Ads campaign mixing Search and Display Ads, Meta lead generation campaigns with before-and-after creatives, and landing page optimization with strong calls to action.
What results did the campaigns deliver?
A 132% increase in quality Google leads, 43% growth in inbound Google calls, a 76% increase in quality Meta leads and a 49% reduction in Meta cost per lead.
Who were the Meta campaigns aimed at?
Homeowners and renovation enthusiasts, reached through interest-based targeting and ads showing before-and-after kitchen transformations.
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