B2B lead generation · Singapore

Performance marketing agency in Singapore

Paid B2B lead generation for Singapore: campaigns on Google, LinkedIn and Meta, landing pages that convert, and tracking that follows each lead into your CRM.

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Free call · prices in euros

Illustration: leads that don’t fit your buyer profile drop out before they reach sales.

Short answer

UnFoldMart is a performance marketing agency for B2B lead generation in Singapore. We have an office in Singapore, at 8 Kaki Bukit Road 2, Ruby, #02-08, Singapore 417841.

GeoNames counts about 5.6 million people in Singapore, part of Southeast Asia. Sectors with a clear presence here: finance, with banks and insurers regulated by MAS; maritime, with shipping and port firms in Singapore; exhibitions, with Singapore EXPO. Places that shape business in Singapore include Changi Airport and the National University of Singapore. In Singapore, lead generation would focus first on finance and on maritime, with copy in English.

  • Office8 Kaki Bukit Road 2, Ruby, #02-08, Singapore 417841
  • Ad copyEnglish
  • Local B2B sectorsFinance, Maritime, Exhibitions
  • Clients in Singapore we can nameAYTRUS (website case study), VFlow Tech (video case study)

Where your Singapore buyers see ads

Four ad platforms, aimed at the buyers that matter in Singapore.

Google Ads

Search campaigns for people in Singapore already looking for suppliers, for example in finance.

Search and call ads, keyword and negative lists, offline conversion import.

LinkedIn Ads

Role-based targeting for companies in maritime and in exhibitions, across Southeast Asia.

Lead-gen forms, account and job-title targeting.

Meta

Instant-form ads for Singapore events, webinars and recruiting.

Instant-form lead ads, lookalike audiences, weekly creative tests.

Microsoft Advertising

Bing search ads, a smaller second search channel for Singapore campaigns.

Search ads on Bing for the same keywords.

Available in Singapore; LinkedIn results will appear here once a case study is published.

Where the B2B demand is in Singapore

Sectors with a clear presence in Singapore, each with its source.

Finance

The Monetary Authority of Singapore (MAS) is Singapore’s central bank and integrated financial regulator.

For suppliers to banks and insurers regulated by MAS, account-based campaigns work: a defined company list, LinkedIn ads to the buying group, and a landing page per offer.

Campaign idea: LinkedIn campaigns aimed at finance teams

Source: Monetary Authority of Singapore ↗

Maritime

The Maritime and Port Authority of Singapore (MPA) was set up in 1996 to develop Singapore as a global hub port and international maritime centre.

In Singapore, the buyers in maritime are engineers and procurement teams. Search ads on specification terms and LinkedIn ads by function reach them; landing pages need datasheets, not slogans.

Campaign idea: LinkedIn campaigns aimed at shipping and logistics buyers

Source: Maritime and Port Authority of Singapore ↗

Exhibitions

Singapore EXPO calls itself the country’s largest purpose-built MICE venue, with 10 halls across 123,000 sqm.

For companies exhibiting in Singapore, the goal is booked stand meetings: targeted LinkedIn ads, a booking landing page and follow-up within days.

Campaign idea: campaigns around exhibition dates

Source: Singapore EXPO ↗

  • Singapore · Southeast Asia: ad copy and landing pages in English.
  • Meetings at our Singapore office by appointment.

From a Singapore buyer’s first ad to your CRM

Six steps; at each one, leads that don’t fit drop out, so sales only gets the good ones.

Fits your buyer profile
Drops out
01

Ad

Measured: cost per click
02

Landing page

Measured: conversion rate
03

Lead

Measured: cost per lead
04

Qualified

Measured: share of qualified leads
05

Sales call

Measured: calls booked
06

Pipeline

Measured: pipeline value

The rule at each step, in Singapore

Each step from ad to follow-up, with the rule that applies and its official source.

Ad wording

Singapore Code of Advertising Practice (ASAS) ↗

The Advertising Standards Authority of Singapore applies the SCAP to complaints about ads; advertisers are responsible for truthful claims.

Tags and cookies

PDPA ↗

Singapore has no separate cookie law; tracking that collects personal data falls under the PDPA’s consent and notice rules.

Lead form

PDPA ↗

Tell people why you collect their data and get their consent; use it only for that purpose.

Follow-up

PDPA Do Not Call Registry ↗

Marketing calls and texts to Singapore numbers must be checked against the Do Not Call Registry unless the person has clearly agreed to them.

Platform

Platform ad policies ↗

Google’s EU user consent policy does not cover users in Singapore; each platform’s own ad policies do.

Feedback loop

Qualified leads and deals go back to the ad platforms, within these rules, so the ads learn to find more buyers like them.

This is general information, not legal advice (sources opened 27 October 2026).

Measured results from published case studies

Every number is copied from a published case study.

All results
More leads
Lower cost per lead
Website sales

Why these results matter in Singapore: Lifewall is a Delhi terrace and landscaping firm that needed high-value project leads; lead volume rose 2.5X. It is the closest in method; we have no Singapore ads case study yet. These clients are outside Singapore. Each line is copied from its case study.

Your first 90 days

Dates depend on tracking and page set-up.

Audit and plan
Weeks 1–2
Tracking and CRM
Weeks 2–3
Landing pages
Weeks 2–4
Launch campaigns
Weeks 4–6
Test and cut
Weeks 5–9
Scale what works
Weeks 9–13
Day 30 · Tracking live

First Singapore campaigns running, first leads in your CRM.

Day 60 · Cut and shift

Ads that bring poor leads are paused.

Day 90 · Scale

We agree the next quarter’s plan with sales.

Local market

Doing business in Singapore

Places that matter for B2B buyers and events in Singapore, each with its official site.

  • Meetings at our Singapore office by appointment.
  • Airport

    Changi Airport ↗

    Changi Airport is run by Changi Airport Group.

    The gateway for trade visitors to Singapore.

  • Talent

    National University of Singapore ↗

    NUS calls itself Singapore’s flagship university; it started as a medical school in 1905.

    Hiring campaigns in Singapore often target graduates from here.

Our Singapore office8 Kaki Bukit Road 2, Ruby, #02-08, Singapore 417841 · Singapore Time
Map: our Singapore office and straight-line distances to our other offices

Measured from our office: other offices address to address, other cities to their centre. Directions true, spacing compressed.

Facts about Singapore

Population (GeoNames)
5,638,700
Region
Southeast Asia
Languages
English, Chinese, Malay, Tamil
Time zone
Singapore Time (UTC+8)
Our office
Singapore, in the city
Nearest cities with a page
Kolkata 2,896 km, Chennai 2,910 km, Bengaluru 3,172 km

Figures from GeoNames; km in a straight line between office addresses, or to the city centre where we have no office.

What performance marketing costs in Singapore

Two parts, both agreed before we start. Details on our performance marketing page.

Part 1

Management fee

Quoted individually

A monthly fee for set-up, daily management, pages, tracking and reports in Singapore.

Part 2

Ad budget

Set by you

Paid to the platforms and shown separately from our fee.

Your quote

In euros

After a free 30-minute call, if it fits.

Book a free 30-minute call

Brands we have worked with

Clients in India and abroad, across ads, web and brand work.

What our clients say

The team effectively understood my requirements and provided a well-suited digital strategy plan. Their knowledge of the subject matter was impressive, and they helped in executing strategies that aligned with our brand’s needs.

Atul Gupta

Founder, Bonvie Snacks

They were effective at translating our wellness brand positioning into both packaging and digital touchpoints.

Director, Somiro Healthcare

India · Packaging and web development

★★★★★ Clutch · May 2026

Before you book: paid ads in Singapore

Short, direct answers before you book a call.

How far is your office from Singapore?

Our office is in Singapore itself: 8 Kaki Bukit Road 2, Ruby, #02-08, Singapore 417841.

It can be: we build it around the PDPA from day one.

You may email them for the purpose they agreed to on the form, as the PDPA requires. Marketing calls and texts to Singapore numbers must also be checked against the Do Not Call Registry unless the person has clearly agreed to them.

Usually Google Ads for buyers who are already searching and LinkedIn Ads for roles in finance and in maritime; Meta suits simpler offers, events and hiring. We choose after looking at your buyers.

A monthly management fee, quoted individually in euros, plus your own ad budget, which you set and which is shown separately from our fee.

By day 30, tracking and the first Singapore campaigns are live and leads reach your CRM; by day 60, weak keywords and audiences are cut; by day 90 we review cost per qualified lead and pipeline with your sales team.

We would start with finance, with LinkedIn campaigns aimed at finance teams; then maritime, with LinkedIn campaigns aimed at shipping and logistics buyers; then exhibitions, with campaigns around exhibition dates.

Yes, though not for paid ads yet: we built the Shopify website of AYTRUS, a Singapore-based candle brand, and made a 3D factory tour for VFlow Tech, whose office is in Singapore. Our published ad results come from India and South Australia.

Turn ad spend into sales calls

A free 30-minute call: we look at your ads, pages and tracking and tell you honestly where the leads are.

  • 30-minute call
  • No sales pitch
  • Prices in euros