Performance marketing agency in Kolkata
Paid B2B lead generation for Kolkata: campaigns on Google, LinkedIn and Meta, landing pages that convert, and tracking that follows each lead into your CRM.
Free call · prices in euros
Illustration: leads that don’t fit your buyer profile drop out before they reach sales.
In Kolkata, UnFoldMart runs lead generation for companies that sell to other companies. Our nearest office is in Gurugram, 1,308 km away.
With roughly 4.6 million residents (GeoNames), Kolkata is a business centre of West Bengal. Sectors with a clear presence here: FMCG and hotels, with ITC; mining and energy, with Coal India; batteries, with Exide Industries. Places that shape business in Kolkata include Netaji Subhas Chandra Bose International Airport, IIM Calcutta. For B2B campaigns in Kolkata, that points to buyers in FMCG and hotels and in mining and energy, reached in English and Bengali.
- OfficeGurugram office, 1,308 km from the city centre (straight line)
- Ad copyEnglish or Bengali
- Local B2B sectorsFMCG and hotels, Mining and energy, Batteries
- Clients in Kolkata we can nameNone yet
Google, LinkedIn or Meta in Kolkata?
How each platform is aimed at Kolkata buyers.
Google Ads
Reach Kolkata buyers at the moment they search; a typical starting point is FMCG and hotels.
Search and call ads, keyword and negative lists, offline conversion import.
LinkedIn Ads
Decision-makers in mining and energy and in batteries across West Bengal, targeted by role.
Lead-gen forms, account and job-title targeting.
Meta
Cheaper reach in Kolkata for offers that need little explanation.
Instant-form lead ads, lookalike audiences, weekly creative tests.
Microsoft Advertising
Bing ads for Kolkata desktop searchers at work.
Search ads on Bing for the same keywords.
Each platform is open to advertisers in India; we publish no LinkedIn Ads figure yet.
Where the B2B demand is in Kolkata
Who buys B2B services in Kolkata, from official and company sources.
ITC Limited has its headquarters in Kolkata.
Companies like those around ITC buy through procurement; campaigns in Kolkata should reach the users and the buyers, with a page for each.
Campaign idea: distributor and retailer enquiry campaigns
Source: ITC ↗
Coal India Limited is headquartered in Kolkata.
For suppliers selling into mining and energy around Kolkata, account lists of target companies plus LinkedIn ads to their buying groups work better than broad keywords.
Campaign idea: campaigns for equipment and service suppliers
Source: Coal India ↗
Exide Industries has its headquarters at Exide House on Chowringhee, Kolkata.
In Kolkata, the buyers in batteries are engineers and procurement teams. Search ads on specification terms and LinkedIn ads by function reach them; landing pages need datasheets, not slogans.
Campaign idea: dealer and fleet-buyer lead campaigns
Source: Exide Industries ↗
- Kolkata · West Bengal: ad copy and landing pages in English or Bengali.
- Campaign calls on IST with our Gurugram office, 1,308 km away.
From a Kolkata buyer’s first ad to your CRM
Six steps; at each one, leads that don’t fit drop out, so sales only gets the good ones.
Ad
Landing page
Lead
Qualified
Sales call
Pipeline
The rule at each step, in India
What the law asks at each step, linked to the official text.
No EU-style cookie law ↗
Site tags in Kolkata fall under the DPDP Act, not a cookie law.
What sales accepts teaches the campaigns, as far as the rules in India allow.
General information, not legal advice. Official pages opened 18 October 2026.
Four results, word for word
Every number is copied from a published case study.
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Why these results matter in Kolkata: Alcor Spa Resorts is a destination spa resort, where cost per lead fell by 22.8%. In West Bengal, companies such as ITC in FMCG and hotels sell through similar channels, so the same method applies. None of these clients is in Kolkata; the wording is copied from each published case study.
What happens in the first three months
Timings are a guide and agreed on the first call.
First Kolkata campaigns running, first leads in your CRM.
Ads that bring poor leads are paused.
Pipeline from Kolkata campaigns, reviewed line by line.
The Kolkata market up close
Places that matter for B2B buyers and events in Kolkata, each with its official site.
- Campaign calls on IST with our Gurugram office, 1,308 km away.
- Airport
Netaji Subhas Chandra Bose International Airport ↗
Kolkata’s international airport is run by the Airports Authority of India.
The gateway for trade visitors to Kolkata.
- Talent
IIM Calcutta ↗
The Indian Institute of Management Calcutta is in Joka, Kolkata.
A source of graduates for Kolkata companies running recruitment ads.
Straight line from our Gurugram office address to the Kolkata city centre (GeoNames). Not to scale.
Kolkata in numbers
- Population (GeoNames)
- 4,631,392
- Region
- West Bengal
- Languages
- Bengali, Hindi, English
- Time zone
- IST (UTC+5:30)
- Our office
- Gurugram, 1,308 km
- Other India cities with a page
- Hyderabad 1,184 km, Noida 1,292 km, Delhi 1,304 km, Gurugram 1,308 km, Chennai 1,356 km
Population and city centres: GeoNames. Distances: straight line from the Kolkata city centre to our office address.
Two parts to the price in Kolkata
Two parts, both agreed before we start. Details on our performance marketing page.
Management fee
Our monthly work on your Kolkata campaigns, quoted after the call.
Ad budget
Paid to the platforms and shown separately from our fee.
Some of the 250+ brands we have worked with
Clients in India and abroad, across ads, web and brand work.
What our clients say
The team effectively understood my requirements and provided a well-suited digital strategy plan. Their knowledge of the subject matter was impressive, and they helped in executing strategies that aligned with our brand’s needs.
Atul Gupta
Founder, Bonvie Snacks
We appreciated their commitment to both strategic thinking and execution quality.
Director, Doctrepat Healthcare Services
India · Branding, web development, marketing
★★★★★ Clutch · May 2026
Questions about performance marketing in Kolkata
Short, direct answers before you book a call.
How far is your office from Kolkata?
Gurugram, 1,308 km away. We run Kolkata campaigns remotely from there.
Is our ad tracking allowed in India?
Yes; tracking in India is shaped by the DPDP Act rather than a cookie law.
What are the email rules for new leads?
Use lead data only for the purpose stated on the form.
Where should a Kolkata B2B company advertise?
Usually Google Ads for buyers who are already searching and LinkedIn Ads for roles in FMCG and hotels and in mining and energy; Meta suits simpler offers, events and hiring. We choose after looking at your buyers.
What does a Kolkata campaign cost?
A monthly management fee, quoted individually in euros, plus your own ad budget, which you set and which is shown separately from our fee.
How soon will we see leads from Kolkata campaigns?
Weeks 1–4: audit, tracking, landing pages and launch. Weeks 5–9: test and cut. From week 9: more budget where Kolkata leads qualify, reviewed with your sales team.
Where would a Kolkata campaign start?
We would start with FMCG and hotels, with distributor and retailer enquiry campaigns; then mining and energy, with campaigns for equipment and service suppliers; then batteries, with dealer and fleet-buyer lead campaigns.
Have you worked with Kolkata companies?
No Kolkata client we can name yet; our case studies are from India and South Australia.
Talk to us about Kolkata campaigns
Bring your numbers; we will show where the leads leak.
- 30-minute call
- No sales pitch
- Prices in euros