Performance marketing agency in Madrid
B2B demand for Madrid firms: campaigns, landing pages and lead tracking from one team, in euros.
Free call · prices in euros
Illustration: leads that don’t fit your buyer profile drop out before they reach sales.
UnFoldMart brings B2B leads to Madrid businesses through paid search and social. Our Madrid office is at P.º de la Castellana 259C, 28046 Madrid.
Madrid has about 3.3 million people (GeoNames) and sits in the Community of Madrid. Sectors with a clear presence here: telecoms, with Telefónica; banking, with Santander; trade fairs, with IFEMA Madrid. Places that shape business in Madrid include Adolfo Suárez Madrid-Barajas, Complutense University of Madrid, Cámara de Comercio de Madrid. For B2B campaigns in Madrid, that points to buyers in telecoms and in banking, reached in English and Spanish.
- OfficeP.º de la Castellana 259C, 28046 Madrid
- Ad copyEnglish or Spanish
- Local B2B sectorsTelecoms, Banking, Trade fairs
- Clients in Madrid we can nameNone yet
Channels we run in Madrid
What each platform does for a Madrid campaign.
Google Ads
Search campaigns for people in Madrid already looking for suppliers, for example in telecoms.
Search and call ads, keyword and negative lists, offline conversion import.
Google’s EU user consent policy applies in Spain, so tags fire only after consent.
LinkedIn Ads
Ads by job title and company size, aimed at teams in banking and in trade fairs across the Community of Madrid.
Lead-gen forms, account and job-title targeting.
The Insight Tag runs only after consent.
Meta
Cheaper reach in Madrid for offers that need little explanation.
Instant-form lead ads, lookalike audiences, weekly creative tests.
Microsoft Advertising
Bing ads for Madrid desktop searchers at work.
Search ads on Bing for the same keywords.
Each platform is open to advertisers in Spain; we publish no LinkedIn Ads figure yet.
Where the B2B demand is in Madrid
Sectors with a clear presence in Madrid, each with its source.
Telefónica has its headquarters in Madrid.
For SaaS and services firms in Madrid, cost per qualified demo is the number that matters; we cut keywords and audiences that bring students and job seekers.
Campaign idea: campaigns for B2B telecom and IT buyers
Source: Telefónica ↗
Banco Santander has its headquarters in the Madrid region (Boadilla del Monte).
Selling into banking in Madrid means small, senior audiences. LinkedIn targeting by role and company list, plus retargeting with case material, usually beats broad reach.
Campaign idea: LinkedIn campaigns aimed at finance teams
Source: Santander ↗
IFEMA Madrid runs the city’s trade fair grounds.
Trade fairs at IFEMA Madrid create short, intense demand windows. For Madrid exhibitors we run pre-show LinkedIn and search campaigns to book meetings, then retarget visitors afterwards.
Campaign idea: campaigns around trade fair dates
Source: IFEMA Madrid ↗
- Madrid · Community of Madrid: ad copy and landing pages in English or Spanish.
- Meetings at our Madrid office by appointment.
How a Madrid lead reaches your sales team
Six steps; at each one, leads that don’t fit drop out, so sales only gets the good ones.
Ad
Landing page
Lead
Qualified
Sales call
Pipeline
From ad to follow-up: the rules in Spain
Consent, lead forms and email rules, step by step, with sources.
Autocontrol code ↗
Spain’s advertising self-regulator Autocontrol sets the rules for honest ads.
LSSI, article 22 ↗
Cookies that are not strictly necessary need informed consent; the AEPD supervises.
LSSI, article 21 ↗
Commercial emails need prior consent unless there is an existing customer relationship.
Google EU user consent policy ↗
Google requires consent from users in the EEA, the UK and Switzerland for ad personalisation and cookies.
What sales accepts teaches the campaigns, as far as the rules in Spain allow.
General information, not legal advice. Official pages opened 18 October 2026.
Results from our case studies
Every number is copied from a published case study.
We have no telecoms case study yet. For Madrid, we would reuse what worked for Lifewall, whose terrace and landscaping projects in Delhi got 2.5X more leads. None of these clients is in Madrid; the wording is copied from each published case study.
What happens in the first three months
Roughly; exact timings are agreed on the first call, in CET/CEST.
First Madrid campaigns running, first leads in your CRM.
Weak keywords and audiences cut; budget moved to qualified leads.
We agree the next quarter’s plan with sales.
The Madrid market up close
Places that matter for B2B buyers and events in Madrid, each with its official site.
- Meetings at our Madrid office by appointment.
- Airport
Adolfo Suárez Madrid-Barajas ↗
Madrid-Barajas, run by Aena, is Spain’s largest airport.
Visiting buyers and partners reach Madrid through here.
- Talent
Complutense University of Madrid ↗
The Complutense University is one of Madrid’s public universities.
Employer-brand ads in Madrid reach students and alumni.
- Business network
Cámara de Comercio de Madrid ↗
The Madrid chamber of commerce represents the city’s businesses.
Chamber events give Madrid campaigns a date to build around.
Measured from our office: other offices address to address, other cities to their centre. Directions true, spacing compressed.
Facts about Madrid
- Population (GeoNames)
- 3,255,944
- Region
- Community of Madrid
- Languages
- Spanish, English
- Time zone
- CET/CEST (UTC+1, UTC+2 in summer)
- Our office
- Madrid, in the city
- Next nearest offices
- Paris 1,046 km, Zürich 1,241 km
- Nearest cities with a page
- Paris 1,046 km, Zürich 1,241 km, London 1,257 km
Figures from GeoNames; km in a straight line between office addresses, or to the city centre where we have no office.
How pricing works for Madrid companies
Two parts, both agreed before we start. Details on our performance marketing page.
Management fee
Our monthly work on your Madrid campaigns, quoted after the call.
Ad budget
Your money goes straight to Google, LinkedIn or Meta.
Some of the 250+ brands we have worked with
Clients in India and abroad, across ads, web and brand work.
What our clients say
Their dedication and commitment to enhancing our social media presence made a significant difference. The team was easy to work with and delivered results that truly benefited our brand.
Adeesh Jain
General Manager, Haldiram’s Group
We appreciated their commitment to both strategic thinking and execution quality.
Director, Doctrepat Healthcare Services
India · Branding, web development, marketing
★★★★★ Clutch · May 2026
Questions about performance marketing in Madrid
Short, direct answers before you book a call.
Do you have an office in Madrid?
Yes: P.º de la Castellana 259C, 28046 Madrid.
Is our ad tracking allowed in Spain?
Yes. We configure it to meet LSSI, article 22 before launch.
May we follow up leads by email?
Commercial emails need prior consent unless there is an existing customer relationship.
Google, LinkedIn or Meta: what works in Madrid?
It depends on who buys. Suppliers to firms like Telefónica often start with LinkedIn by role and Google search on product terms; Meta and Bing come second in Madrid.
How much does performance marketing cost in Madrid?
A monthly management fee, quoted individually in euros, plus your own ad budget, which you set and which is shown separately from our fee.
What happens in the first 90 days?
By day 30, tracking and the first Madrid campaigns are live and leads reach your CRM; by day 60, weak keywords and audiences are cut; by day 90 we review cost per qualified lead and pipeline with your sales team.
Which Madrid sectors would you target first?
We would start with telecoms, with campaigns for B2B telecom and IT buyers; then banking, with LinkedIn campaigns aimed at finance teams; then trade fairs, with campaigns around trade fair dates.
Have you worked with Madrid companies?
Not yet that we can name. Our published ads results come from clients in India and South Australia.
More qualified leads for Madrid
Bring your numbers; we will show where the leads leak.
- 30-minute call
- No sales pitch
- Prices in euros