Performance marketing agency in Berlin
Google Ads, LinkedIn Ads, Meta and retargeting for Berlin companies, with landing pages, consent-first tracking and every lead in your CRM. We judge our work on qualified leads and pipeline, not clicks.
Free call · prices in euros
Illustration: leads that don’t fit your buyer profile drop out before they reach sales.
UnFoldMart brings B2B leads to Berlin businesses through paid search and social. We work from our Frankfurt office, 425 km away in a straight line.
Berlin has about 3.4 million people (GeoNames) and sits in the Berlin-Brandenburg capital region. Sectors with a clear presence here: online platforms, with Berlin’s e-commerce and platform companies; trade fairs, with exhibitors at Messe Berlin; business promotion, with companies growing in Berlin. Places that shape business in Berlin include BER Airport, TU Berlin, IHK Berlin. Paid campaigns from Berlin would start with audiences in online platforms and in trade fairs, with ads in English and German.
- OfficeFrankfurt office, 425 km from the city centre (straight line)
- Ad copyEnglish or German
- Local B2B sectorsOnline platforms, Trade fairs, Business promotion
- Clients in Berlin we can nameNone yet
Where your Berlin buyers see ads
How each platform is aimed at Berlin buyers.
Google Ads
Keywords that Berlin procurement teams type, starting with online platforms.
Search and call ads, keyword and negative lists, offline conversion import.
Google’s EU user consent policy applies in Germany, so tags fire only after consent.
LinkedIn Ads
Ads by job title and company size, aimed at teams in trade fairs and in business promotion across the Berlin-Brandenburg capital region.
Lead-gen forms, account and job-title targeting.
The Insight Tag runs only after consent.
Meta
Lead ads with instant forms for simpler offers, events and hiring in Berlin.
Instant-form lead ads, lookalike audiences, weekly creative tests.
Microsoft Advertising
Bing ads for Berlin desktop searchers at work.
Search ads on Bing for the same keywords.
Each platform is open to advertisers in Germany; we publish no LinkedIn Ads figure yet.
Who buys B2B in Berlin
The Berlin sectors we would target first, and why.
Zalando was founded in Berlin in 2008 and calls itself the leading European technology platform for fashion and lifestyle.
In a talent-heavy market like Berlin, B2B ads must filter out job seekers; negative keywords and role targeting keep leads to real buyers.
Campaign idea: Google and LinkedIn campaigns for platform and SaaS demo requests
Source: Zalando ↗
Messe Berlin hosts leading international trade fairs such as Fruit Logistica, InnoTrans, ITB and Grüne Woche at the Berlin Expo Center.
Trade fairs at exhibitors at Messe Berlin create short, intense demand windows. For Berlin exhibitors we run pre-show LinkedIn and search campaigns to book meetings, then retarget visitors afterwards.
Campaign idea: campaigns before and after a trade fair
Source: Messe Berlin ↗
Berlin Partner for Business and Technology promotes business, technology and innovation and presents the capital to companies, investors and talents.
Decision-makers in Berlin’s business promotion sit close together, which makes LinkedIn company and location targeting efficient for B2B service firms.
Campaign idea: LinkedIn campaigns aimed at companies settling in Berlin
Source: Berlin Partner ↗
- Berlin · the Berlin-Brandenburg capital region: ad copy and landing pages in English or German.
- Campaign calls on CET/CEST with our Frankfurt office, 425 km away.
- Nearby markets we also cover: Frankfurt (425 km), Warsaw (515 km).
From a Berlin buyer’s first ad to your CRM
Each step is measured, and weak leads stop before they reach sales.
Ad
Landing page
Lead
Qualified
Sales call
Pipeline
The rule at each step, in Germany
Each step from ad to follow-up, with the rule that applies and its official source.
§ 5 UWG (misleading commercial practices) ↗
Ads must not mislead about the product, its results or the price.
§ 25 TDDDG ↗
Storing or reading cookies and tags needs consent unless strictly necessary.
§ 7 UWG ↗
Advertising by email needs the recipient’s prior express consent, also between businesses.
Google EU user consent policy ↗
Google requires consent from users in the EEA, the UK and Switzerland for ad personalisation and cookies.
What sales accepts teaches the campaigns, as far as the rules in Germany allow.
This is general information, not legal advice (sources opened 18 October 2026).
What our campaigns achieved
Every number is copied from a published case study.
The Lifewall result is the nearest match for Berlin: Lifewall is a Delhi terrace and landscaping firm that needed high-value project leads; lead volume rose 2.5X, and companies growing in Berlin buy in a similar way. None of these clients is in Berlin; the wording is copied from each published case study.
Your first 90 days
Timings are a guide and agreed on the first call.
Search and LinkedIn campaigns live for Berlin.
Weak keywords and audiences cut; budget moved to qualified leads.
Cost per qualified lead and pipeline, reviewed with your sales team.
Where Berlin business happens
Places that matter for B2B buyers and events in Berlin, each with its official site.
- Campaign calls on CET/CEST with our Frankfurt office, 425 km away.
- Airport
BER Airport ↗
Berlin Brandenburg Airport (BER) is the capital region’s airport.
Where international buyers arrive in Berlin.
- Talent
TU Berlin ↗
Technische Universität Berlin is one of the capital’s large universities.
Employer-brand ads in Berlin reach students and alumni.
- Business network
IHK Berlin ↗
The Berlin chamber of commerce and industry represents the city’s businesses.
B2B events here suit pre- and post-event ads in Berlin.
Straight line from our Frankfurt office address to the Berlin city centre (GeoNames). Not to scale.
Berlin: the basics
- Population (GeoNames)
- 3,426,354
- Region
- the Berlin-Brandenburg capital region
- Languages
- German, English
- Time zone
- CET/CEST (UTC+1, UTC+2 in summer)
- Our office
- Frankfurt, 425 km
- Next nearest offices
- Zürich 303 km, Amsterdam 368 km
- Nearest cities with a page
- Frankfurt 425 km
Population and city centres: GeoNames. Distances: straight line from the Berlin city centre to our office address.
How pricing works for Berlin companies
Two parts, both agreed before we start. Details on our performance marketing page.
Management fee
A monthly fee for set-up, daily management, pages, tracking and reports in Berlin.
Ad budget
Paid to the platforms and shown separately from our fee.
Brands we have worked with
Logos from our case studies and projects; none is based in Berlin yet.
What our clients say
Prompt responses, attention to detail, and a deep understanding of our requirements made the collaboration great. They were attentive, budget-conscious, and solution-driven, which added immense value to our social media projects.
Rohit Singhal
Founder, PowerNosh Nutrition
They were effective at translating our wellness brand positioning into both packaging and digital touchpoints.
Director, Somiro Healthcare
India · Packaging and web development
★★★★★ Clutch · May 2026
Eight answers for Berlin
Short, direct answers before you book a call.
Where is your nearest office to Berlin?
Frankfurt, 425 km away. We run Berlin campaigns remotely from there.
Is our ad tracking allowed in Germany?
It can be: we build it around § 25 TDDDG from day one.
What are the email rules for new leads?
Advertising by email needs the recipient’s prior express consent, also between businesses.
Where should a Berlin B2B company advertise?
It depends on who buys. Suppliers to Berlin’s e-commerce and platform companies often start with LinkedIn by role and Google search on product terms; Meta and Bing come second in Berlin.
What does a Berlin campaign cost?
A monthly management fee, quoted individually in euros, plus your own ad budget, which you set and which is shown separately from our fee.
What does the first quarter look like?
Weeks 1–4: audit, tracking, landing pages and launch. Weeks 5–9: test and cut. From week 9: more budget where Berlin leads qualify, reviewed with your sales team.
Which buyers in Berlin would you go after first?
We would start with online platforms, with Google and LinkedIn campaigns for platform and SaaS demo requests; then trade fairs, with campaigns before and after a trade fair; then business promotion, with LinkedIn campaigns aimed at companies settling in Berlin.
Have you worked with Berlin companies?
No Berlin client we can name yet; our case studies are from India and South Australia.
Get leads your sales team actually calls
We review one Berlin campaign with you, free.
- 30-minute call
- No sales pitch
- Prices in euros