OpenAI's Business Hub lets you claim your ChatGPT profile and see mentions and clicks. Who can claim, the steps, what is US-only, and what to do now.
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Businesses in ChatGPT is an OpenAI program that launched in beta on 10 November 2026. In Business Hub (chatgpt.com/business-hub), a business can claim its ChatGPT profile, prove ownership, check its identity, then edit details and add product feeds. It also sees aggregated mentions, website clicks and discovery topics. Business Agents, a chat agent on the profile, are limited to eligible US ecommerce and online-service businesses. As of 11 November 2026, OpenAI has published no country list for claiming. When we claimed UnFoldMart's listing that day, it worked for Germany and other European markets, but India was waitlisted.
Our tools could not read OpenAI's own pages, the announcement and the help article. Both returned HTTP 403. The OpenAI facts below therefore come from press that quotes OpenAI, plus two developer blogs that walk through the help-center text. Each statement names its source. Points we could not check against reputable reporting were left out. Our own experience of claiming UnFoldMart's listing on 11 November 2026 is labelled as ours.
Businesses in ChatGPT is OpenAI's beta program that lets companies claim and manage how they appear in ChatGPT. According to OpenAI's announcement as reported by Reuters (via The Star), it has two parts:
OpenAI pitches the launch at "the 1.2 billion people who use ChatGPT each week", according to its announcement as quoted by Search Engine Roundtable. Verified profiles get a blue check, which shows the profile "is managed by the actual business" (PPC Land). TechCrunch compared the profiles to Google's business profiles.
Watch the names. ChatGPT Business is OpenAI's paid workplace subscription, a separate product. The claim screen promotes it, but you don't need it to claim a profile (PPC Land).
As of 11 November 2026:
| Feature | Status | Source |
|---|---|---|
| The whole program | Beta | Reuters / The Star |
| Claiming a profile | "Any eligible business located where ChatGPT is available". Eligibility "depends on factors including industry, location, and our verification and integrity checks" | OpenAI, quoted by PPC Land |
| Country list | None published by OpenAI | Hans van Gent |
| Germany and other European markets | Claiming was available in our own claim | UnFoldMart, 11 Nov 2026 |
| India | Our claim is still on the waitlist | UnFoldMart, 11 Nov 2026 |
| Service businesses | One early tester reported new "service" listings as "Coming soon" on launch day (Flavio Copes). Our own listing was claimed as an advertising agency in a European market | UnFoldMart, 11 Nov 2026 |
| Business Agents | Eligible US ecommerce and online-service businesses only | OpenAI, quoted by Search Engine Roundtable |
| Sponsored Agents (an agent as an ad destination) | Limited test with selected advertisers, which began with US advertisers in September 2026 | PPC Land |
When we claimed UnFoldMart's listing on 11 November 2026, claiming was available for Germany and other European markets. Our claim for India is still on the waitlist. Our claim went like this:
That is one company's experience on one day of a beta, not an OpenAI statement. An advertising agency is a service business. One early tester described new "service" listings as "coming soon" at launch. Our experience suggests service businesses can already be claimed in at least some European markets. It is not a general rule: availability varies by country, and our India claim is waitlisted. Others saw waitlists too: a Brazilian agency's claim was waitlisted on launch day (PPC Land). OpenAI plans to expand "to more markets and business categories", with no dates.
Our advice for European brands is to try claiming now, and to expect gaps. Business Agents aren't available outside the US. OpenAI's Benji Shomair told TechCrunch there are "multiple verification methods that we use for different types of business in different markets".
The flow below is as reported by press and testers, mostly for US businesses. You must own the business or be authorized to represent it (PPC Land).
Before you submit:
Testers list these editable fields (Flavio Copes):
None of our sources mentions opening hours, several addresses on one profile, posts or review replies. Each brand and each location is a separate claim, and there's no central management yet. The admin can add teammates or an agency, each using their own ChatGPT account (Hans van Gent). And OpenAI only says ChatGPT "may use this information to answer customer questions" (PPC Land).
Business Hub shows "the number of mentions and website clicks a business receives", according to OpenAI as quoted by PPC Land. It has 7-day and 28-day views.
| Metric | What it counts | Watch out for |
|---|---|---|
| Mentions | How often ChatGPT mentions your business | The announcement doesn't define a mention (PPC Land) |
| Profile views | Views of your ChatGPT profile (TechCrunch) | Missing from some launch-day dashboards |
| Website clicks | Recorded clicks on links to your site | "Clicks don't confirm website visits or conversions" (Search Engine Roundtable) |
| Discovery topics | "Common themes across conversations where their website is cited" | OpenAI's sign-up page defines it differently (PPC Land) |
You won't see prompts. "We don't share users' conversations or Business Agent chats with businesses," OpenAI said. Insights appear only above unpublished thresholds, so a blank tile is not zero (PPC Land). ChatGPT's links carry utm_source=chatgpt.com (Flavio Copes), so you can check clicks against real sessions in your analytics.
ChatGPT search and answers. Claiming doesn't buy rank. OpenAI says "Claiming does not guarantee higher placement or sales", and ChatGPT shows business information whether it's claimed or not (Flavio Copes). Your profile is one input, and the open web is still the rest. See how ChatGPT selects sources.
ChatGPT Ads. Businesses can "sponsor their Business Agent and use it as the destination for ChatGPT Ads", and the sponsored placements are labelled (OpenAI, quoted by PPC Land). Digiday reported, via The Next Web, that OpenAI says paying doesn't change how often ChatGPT recommends a business. Our ChatGPT Ads guide covers costs and formats.
Google Business Profile. No source reports any link or import between the two. You maintain both. For local businesses, Business Hub is like a young Google Business Profile. For online shops, it is closer to Merchant Center plus Search Console. Start local work with our Google Business Profile optimization guide.
| Business Hub | ChatGPT Ads | Google Business Profile | |
|---|---|---|---|
| What it is | Free claimed profile plus insights | Paid, labelled placements | Free local listing |
| Affects ranking? | No, per OpenAI | No, per OpenAI (via Digiday) | Separate system |
| Data | Mentions, clicks, topics | Campaign reporting | Search and Maps performance |
| Availability | Beta; varies by country | 89 countries as of 21 Oct 2026 (PPC Land) | Widely available |
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utm_source=chatgpt.com sessions in GA4, and benchmark the buyer questions you ask ChatGPT. More in GEO vs SEO vs AEO and, in German, getting cited in Google AI Mode.We have claimed UnFoldMart's own listing, so we know the flow first-hand. Our GEO agency team helps brands claim where possible and prepare matching facts and documents. We also align the website, schema, llms.txt and third-party profiles, and track ChatGPT mentions and clicks next to your analytics. For answer engines beyond ChatGPT, see our AEO agency.
Our 30-minute strategy call is free. The GEO audit is a separate, paid engagement, as set out on our GEO agency page. Book a free GEO strategy call.
Got Questions? We’ve Got Answers – Clear, Simple, and Straight to the Point
They are separate systems with no reported connection. Google Business Profile covers Google Search and Maps. Business Hub covers your profile inside ChatGPT. Maintain both, with identical facts.
Yes. The admin can add teammates or give an agency access, and each person uses their own ChatGPT account.
No. OpenAI does not share users' conversations. Business Hub shows aggregated mentions, profile views, website clicks and discovery topics above unpublished thresholds.
No. OpenAI says claiming does not guarantee higher placement or sales. It gives ChatGPT accurate information and gives you insights.
No. ChatGPT Business is OpenAI's paid workplace subscription, a different product with a similar name. Enterprise customers and advertisers can claim through their OpenAI representative, but neither is required.
OpenAI names no countries. When we claimed UnFoldMart's listing on 11 November 2026, Germany and other European markets were available, while India was waitlisted. Business Agents are US-only, and availability can differ by country during the beta.
Yes, at launch. OpenAI's pages mention no fee for claiming a business or publishing a Business Agent. ChatGPT Ads are a separate, paid product.