B2B lead generation · Delhi

Performance marketing agency in Delhi

B2B demand for Delhi firms: campaigns, landing pages and lead tracking from one team, in euros.

Book a free 30-minute call

Free call · prices in euros

Illustration: leads that don’t fit your buyer profile drop out before they reach sales.

Short answer

For Delhi companies, UnFoldMart runs paid campaigns that bring business enquiries. The nearest UnFoldMart office is Gurugram, 23 km from Delhi.

With roughly 11.0 million residents (GeoNames), Delhi is a business centre of Delhi (National Capital Territory). Sectors with a clear presence here: automotive, with Maruti Suzuki; power and public sector, with NTPC; trade fairs, with ITPO. Places that shape business in Delhi include Indira Gandhi International Airport, IIT Delhi, FICCI and CII. For B2B campaigns in Delhi, that points to buyers in automotive and in power and public sector, reached in English and Hindi.

  • OfficeGurugram office, 23 km from the city centre (straight line)
  • Ad copyEnglish or Hindi
  • Local B2B sectorsAutomotive, Power and public sector, Trade fairs
  • Clients in Delhi we can nameDocTrePat, Lifewall (case study)

Channels we run in Delhi

What each platform does for a Delhi campaign.

Google Ads

Keywords that Delhi procurement teams type, starting with automotive.

Search and call ads, keyword and negative lists, offline conversion import.

LinkedIn Ads

Decision-makers in power and public sector and in trade fairs across Delhi (National Capital Territory), targeted by role.

Lead-gen forms, account and job-title targeting.

Meta

Cheaper reach in Delhi for offers that need little explanation.

Instant-form lead ads, lookalike audiences, weekly creative tests.

Microsoft Advertising

Bing search ads, a smaller second search channel for Delhi campaigns.

Search ads on Bing for the same keywords.

Available in India; LinkedIn results will appear here once a case study is published.

Who buys B2B in Delhi

Sectors with a clear presence in Delhi, each with its source.

Automotive

Maruti Suzuki India has its head office in New Delhi.

Dealer-level lead generation is where we have published results (JSB Bajaj); in Delhi the same approach fits dealers and service networks in automotive.

Campaign idea: dealer and fleet enquiries

Source: Maruti Suzuki ↗

Power and public sector

NTPC, India’s largest power producer, is headquartered in New Delhi.

Tender-driven sectors like power and public sector in Delhi need long-cycle campaigns: content offers, retargeting and CRM tracking over months, not weeks.

Campaign idea: tender-led B2B campaigns aimed at engineering buyers

Source: NTPC ↗

Trade fairs

Bharat Mandapam at Pragati Maidan, run by India Trade Promotion Organisation, hosts large trade fairs.

Around fair dates in Delhi, search volume for exhibitors and products rises; we time budgets to the calendar and send every lead to the CRM with its source.

Campaign idea: pre-show and post-show lead campaigns around exhibitions

Source: ITPO ↗

  • Delhi · Delhi (National Capital Territory): ad copy and landing pages in English or Hindi.
  • Campaign calls on IST with our Gurugram office, 23 km away.
  • Nearby markets we also cover: Noida (13 km), Gurugram (23 km).

The path from ad to sale in Delhi

Leads that do not match your buyer profile are filtered out along the way.

Fits your buyer profile
Drops out
01

Ad

Measured: cost per click
02

Landing page

Measured: conversion rate
03

Lead

Measured: cost per lead
04

Qualified

Measured: share of qualified leads
05

Sales call

Measured: calls booked
06

Pipeline

Measured: pipeline value

The rule at each step, in India

Each step from ad to follow-up, with the rule that applies and its official source.

Ad wording

ASCI Code ↗

ASCI’s code sets what an ad may claim.

Tags and cookies

No EU-style cookie law ↗

Site tags in Delhi fall under the DPDP Act, not a cookie law.

Lead form

DPDP Act 2023 and Rules 2025 ↗

Consent and notice become mandatory on 13 May 2027.

Follow-up

DPDP Act 2023 ↗

Emails to Delhi leads stay within the stated purpose.

Feedback loop

Sales outcomes flow back to Google and LinkedIn, inside these limits, to sharpen targeting.

General information, not legal advice. Official pages opened 18 October 2026.

Four results, word for word

Every number is copied from a published case study.

All results
More leads
Return on ad spend

Delhi is close to home: Lifewall, a Delhi terrace and landscaping firm, grew lead volume 2.5X with us, and DocTrePat, a Delhi-based medical tourism company, cut its cost per lead by 40%. Both are published case studies. DocTrePat and Lifewall are Delhi clients; the others are elsewhere. Each line is copied from its case study.

Your first 90 days

Dates depend on tracking and page set-up.

Audit and plan
Weeks 1–2
Tracking and CRM
Weeks 2–3
Landing pages
Weeks 2–4
Launch campaigns
Weeks 4–6
Test and cut
Weeks 5–9
Scale what works
Weeks 9–13
Day 30 · Tracking live

First Delhi campaigns running, first leads in your CRM.

Day 60 · Weak spots removed

Ads that bring poor leads are paused.

Day 90 · Scale

Pipeline from Delhi campaigns, reviewed line by line.

Local market

Doing business in Delhi

The local landmarks we plan Delhi campaigns around.

  • Campaign calls on IST with our Gurugram office, 23 km away.
  • Airport

    Indira Gandhi International Airport ↗

    Delhi’s international airport links the city to every other Indian metro and to Europe.

    Visiting buyers and partners reach Delhi through here.

  • Talent

    IIT Delhi ↗

    The Indian Institute of Technology Delhi is in Hauz Khas, in the south of the city.

    Hiring campaigns in Delhi often target graduates from here.

  • Business network

    FICCI and CII ↗

    Both national industry chambers, FICCI and CII, have their headquarters in New Delhi.

    Member events in Delhi are useful for event-based lead campaigns.

Distance to our officeDLF Epitome, DLF Cyber City, Gurugram 122002 · IST
Delhi · 23 kmNoida · 25 kmAhmedabad · 757 kmMumbai · 1,131 kmOur Gurugram office

Distances run from the city centre (GeoNames) to our office address. Directions true, spacing compressed.

Delhi: the basics

Population (GeoNames)
11,034,555
Region
Delhi (National Capital Territory)
Languages
Hindi, English, Punjabi
Time zone
IST (UTC+5:30)
Our office
Gurugram, 23 km
Other India cities with a page
Noida 13 km, Gurugram 23 km, Ahmedabad 779 km, Mumbai 1,153 km, Pune 1,178 km

Figures from GeoNames; km measured from the city centre to our office address, or between our office addresses.

Paying for leads in Delhi

Two parts, both agreed before we start. Details on our performance marketing page.

Part 1

Management fee

Quoted individually

Covers campaign work, landing pages and CRM hand-off for Delhi.

Part 2

Ad budget

Set by you

Paid to the platforms and shown separately from our fee.

Your quote

In euros

After a free 30-minute call, if it fits.

Book a free 30-minute call

Some of the 250+ brands we have worked with

Clients in India and abroad, across ads, web and brand work.

What our clients say

Their dedication and commitment to enhancing our social media presence made a significant difference. The team was easy to work with and delivered results that truly benefited our brand.

Adeesh Jain

General Manager, Haldiram’s Group

The team effectively understood my requirements and provided a well-suited digital strategy plan. Their knowledge of the subject matter was impressive, and they helped in executing strategies that aligned with our brand’s needs.

Atul Gupta

Founder, Bonvie Snacks

B2B lead generation in Delhi: questions

Short, direct answers before you book a call.

How far is your office from Delhi?

The closest is Gurugram (23 km); meetings by video or in person there.

Yes. India has no separate cookie law; personal data falls under the DPDP Act, and we follow it.

Yes, within limits: emails to Delhi leads stay within the stated purpose, as India’s DPDP Act requires.

Usually Google Ads for buyers who are already searching and LinkedIn Ads for roles in automotive and in power and public sector; Meta suits simpler offers, events and hiring. We choose after looking at your buyers.

A monthly management fee, quoted individually in euros, plus your own ad budget, which you set and which is shown separately from our fee.

Weeks 1–4: audit, tracking, landing pages and launch. Weeks 5–9: test and cut. From week 9: more budget where Delhi leads qualify, reviewed with your sales team.

We would start with automotive, with dealer and fleet enquiries; then power and public sector, with tender-led B2B campaigns aimed at engineering buyers; then trade fairs, with pre-show and post-show lead campaigns around exhibitions.

Yes. DocTrePat and Lifewall, based in Delhi, are published case studies.

More qualified leads for Delhi

In 30 free minutes we review your campaigns and tracking and say where qualified leads are being lost.

  • 30-minute call
  • No sales pitch
  • Prices in euros