UX design agency in Amsterdam
UX and product design for Amsterdam businesses: research, tested prototypes, UI and design systems in Dutch and English, accessible to WCAG 2.2 AA.
- Custom quote after a brief
- No sales pitch
Company-wide:★★★★★ 4.9+ on Clutch·250+ brands·10 offices
UnFoldMart is a UX design and product design agency with an office at Basisweg 10, 1043 AP Amsterdam. We do UX research and audits, user flows, wireframes, tested prototypes, UI design and design systems for apps, SaaS products and e-commerce, designed to WCAG 2.2 AA with the European Accessibility Act and GDPR in mind. Meetings are by video in English; pricing is a custom quote after a short brief and a free 30-minute call.
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Key facts
| Service | UI/UX and product design: UX research and audits, user flows, wireframes and tested prototypes, UI design, design systems in Figma, accessibility to WCAG 2.2 AA, developer handoff |
|---|---|
| Company | UnFoldMart |
| Office | Basisweg 10, 1043 AP Amsterdam, Netherlands |
| Meetings | By video (in-person meetings only at our Frankfurt and Zürich offices) |
| Languages | First call and project calls by video, in English |
| Time zone | Central European Time (CET/CEST); project teams are led from our international offices |
| Typical timeline | Research and audit 1–3 weeks · structure and flows 1–2 weeks · prototype and testing 1–3 weeks · UI and design system 2–6 weeks (ranges, not guarantees) |
| Pricing | Custom quote after a short brief: fixed-scope project, ongoing design support or a UX audit first. No price list. |
| Booking | Free 30-minute video call ↗ |
| Company-wide | 10 offices in 10 markets · 250+ brands · 500+ projects · 4.9+ on Clutch · 8 working languages · Webflow Certified Partner |
UX and product design for Amsterdam companies
Amsterdam is a European base for e-commerce, payments, SaaS and travel companies, many serving customers across the EU. Products here are usually bilingual and must meet EU accessibility rules.
Amsterdam at a glance
- IndustriesE-commerce, fintech and payments, SaaS, logistics, travel, media
- Data lawGDPR and the Dutch implementation act (UAVG)
- PaymentsiDEAL, cards, Apple Pay, Google Pay
- LanguagesDutch and English
- Time zoneCET in winter, CEST in summer
E-commerce and marketplaces
Search, product pages and checkout with iDEAL and other local habits in mind.
Fintech and payments
Onboarding and payment flows that are clear and accessible.
SaaS and scale-ups
Product design and design systems for fast-growing teams.
What our product designers in Amsterdam do
UX research, app and web app design, UI design and design systems, in Dutch and English.
UX research
Interviews, analytics, support tickets.
UX audit
Your product reviewed, issues ranked.
Flows and structure
Information architecture, key journeys.
Wireframes and prototypes
Clickable, tested before build.
UI design
Every screen and state.
Design systems
Figma components, in step with code.
UX audit, redesign or design system?
Three common ways to start. We recommend one after the first call, based on your product and goals.
| UX audit | Redesign | Design system | |
|---|---|---|---|
| You get | Ranked usability and accessibility issues | New flows, prototype and final UI | Figma components, tokens and usage rules |
| Best when | You need to know what to fix first | The product is hard to use or out of date | Several teams design and build in parallel |
| Research | Expert review plus your data | Interviews and usability tests | Audit of existing screens and code |
| Typical start | Fastest start | After research and scope | Alongside or after a redesign |
Products we design
Common product types; illustrative screens, not client work.
SaaS dashboards
Data people can act on.
Mobile apps
iOS and Android screens.
Booking and checkout
Fewer steps to done.
- Chat interfaces
- Review and approval
- Clear AI labels
- Feedback controls
How we work
Five steps, tested with users before anything is built.
- 1ResearchInterviews, analytics, audit
- 2FlowsStructure and wireframes
- 3Prototype and testWith real users
- 4UI and handoffDesign system, specs
Timeline
| Phase | Typical duration | You get |
|---|---|---|
| Research and audit | 1 to 3 weeks | Research findings and ranked UX issues |
| Structure and flows | 1 to 2 weeks | User flows and wireframes |
| Prototype and test | 1 to 3 weeks | Tested clickable prototype |
| UI and design system | 2 to 6 weeks, by screen count | Final UI, every screen and state, design system |
| Handoff and build support | During build, as agreed | Specs, tokens and design review during build |
Typical ranges in weeks, not a guarantee.
Designed to WCAG 2.2 AA
Our default target, specified in every design. Full conformance also depends on the build; we review it with your developers.
- Colour contrastSC 1.4.3
- Visible focusSC 2.4.7
- Target sizeSC 2.5.8
- Text alternativesSC 1.1.1
- Keyboard pathsSC 2.1.1
- WCAG 2.2 (W3C) ↗Source
How to choose a UX design agency in Amsterdam
Six checks before you sign, whoever you hire.
Research before pixels
Ask how they find out where users get stuck: interviews, analytics, usability tests.
UnFoldMart: Research and audit come first, sized to your questions.
Accessibility built in
Ask which standard they design to and how they document it.
UnFoldMart: WCAG 2.2 AA by default, noted in every design.
A tested prototype
A clickable prototype tested with real users before development starts.
UnFoldMart: Prototype and test rounds before handoff.
A design system, not just screens
Reusable components and rules, so new screens stay consistent.
UnFoldMart: Figma components and tokens, in step with code.
Developer handoff
Specs your developers can build from, and a review of the build.
UnFoldMart: Specs, annotations and build review.
Ownership of the files
Who owns the Figma files, research and components at the end.
UnFoldMart: All design files are yours.
UX agency, freelance designer or in-house team?
| UX agency | Freelance designer | In-house team | |
|---|---|---|---|
| Skills | Research, UX, UI and design systems in one team | Usually one specialism | The roles you hire |
| Start | After scope and quote | Often quick | After hiring |
| Continuity | Team covers absences and handover | Depends on one person | High while the team stays |
| Your management effort | Low to medium | Medium to high | High |
| Cost model | Project quote or monthly support | Hourly or daily rate | Salaries, hiring and tools |
| Best for | A full product or redesign | A defined, smaller task | A long-term core product |
What affects the cost
No price list. Your quote depends on these factors.
- Journeys and screensHow many, how complex.
- Research depthInterviews, test rounds.
- PlatformsWeb, iOS, Android.
- Design systemNew, or extend yours.
- TimelineYour release date.
- Languages and marketsDutch and English versions, or more EU markets, add design and review time.
Ways to work with us
Fixed-scope project
A new product or a redesign.
Ongoing design support
Monthly, alongside your developers.
UX audit first
Ranked issues you can use anywhere.
How quoting works
- Short briefYour product and users.
- Free 30-minute callBy video, in English.
- Written estimateScope, timeline, price.
- You decideNo obligation.
Recent UI/UX work
Two client websites where we designed the UI/UX.
Aytrus
Singapore · Luxury candles
Minimal, mobile-first UI and UX for a new luxury brand's Shopify store.
Re-Twin Energy
Germany · Energy
The entire UI/UX design for their website.
Your product next?
Show us your product or idea in a free 30-minute call; we suggest where to start and quote in writing.
Book a free call ↗Accessibility and privacy in the Netherlands
This is general information, not legal advice. Your legal adviser has the final word.
European Accessibility Act
EU countries apply the European Accessibility Act through national law from 28 June 2025. It sets accessibility requirements for many consumer services, such as e-commerce and consumer banking. We design to WCAG 2.2 AA.
Official source: Directive (EU) 2019/882 (EUR-Lex) ↗GDPR and the UAVG
The GDPR sets the rules for personal data across the EU; the Dutch GDPR Implementation Act (UAVG) adds national details. We design forms, consent and privacy notices that are clear and collect only what a journey needs.
Official source: UAVG (wetten.overheid.nl) ↗Autoriteit Persoonsgegevens
The Dutch Data Protection Authority supervises how organisations handle personal data and publishes guidance, including on cookies, which we follow when designing consent.
Official source: autoriteitpersoonsgegevens.nl ↗Public standards we design to
Working with us from Amsterdam
One dedicated team; projects are led by UnFoldMart from our international offices.
Our Amsterdam office
Basisweg 10, 1043 AP Amsterdam
By video
Workshops, research sessions and design reviews by video.
Language
Calls and project work in English.
Time zone: Central European Time (CET/CEST)
Office-hours overlap: –
09:00–18:00 local time in both offices. Same time zone as our Frankfurt, Zürich, Paris, Madrid and Warsaw offices.
Company-wide figures across all our services, not only UI/UX projects.
- Zürich · in person
- Frankfurt · in person
- London
- Amsterdam
- Paris
- Madrid
- Warsaw
- Singapore
- Vancouver
- Gurugram
Frequently asked questions
UI/UX design in Amsterdam: before you book a call.
Do you have a UI/UX design office in Amsterdam?
Yes. Our Amsterdam office is at Basisweg 10, 1043 AP Amsterdam. Workshops, research sessions, design reviews and weekly check-ins take place by video, in English. In-person meetings are available at our Frankfurt and Zürich offices.
How much does UI/UX design cost in Amsterdam?
Pricing is custom. It depends on the number of journeys and screens, research depth, platforms, whether you need a new design system and your timeline. After a short brief and a free 30-minute call, you get a written estimate.
How long does a UI/UX design project take?
Typically: research and audit 1 to 3 weeks, structure and flows 1 to 2 weeks, prototype and testing 1 to 3 weeks, UI and design system 2 to 6 weeks depending on screen count. These are ranges, not guarantees.
What is the difference between UI and UX design?
UX design is how a product works: structure, flows and how easily people finish tasks. UI design is how it looks: layout, type, colour and components. We do both, starting with UX.
Will our design be accessible?
Yes. WCAG 2.2 level AA is our default target, specified in every design, which helps you meet rules such as the European Accessibility Act. Full conformance also depends on the build, so we review it with your developers.
Can you also build what you design?
Yes: our app development team can build it, or we hand over specs and design tokens to your developers and review the build with them. Projects are led by UnFoldMart from our international offices.
Can you design in Dutch and English?
Yes. We design layouts for both languages from the start, so text length and tone work in each. Your team or translator provides the final Dutch copy if needed.
Do you design checkout flows for Dutch shoppers?
Yes. We design product pages and checkout around local habits such as paying with iDEAL, with fewer steps and clear error states, and test them with users before build.
Can you work with our in-house product team?
Yes. We can join your product team for research, flows or a design system, work in your Figma files and hand over specs your developers can use.
Who works on our project, and how do we communicate?
A small dedicated team, led by UnFoldMart from our international offices. Calls are by video in English, with design reviews in Figma at each step.
Making your product easier to use in Amsterdam?
Show us your product or your idea; we suggest where to start and quote in writing.