AYTRUS
Overview
AYTRUS is a Singapore-based luxury brand focused on premium serum candles designed to elevate everyday rituals. As a new brand entering a refined and competitive lifestyle market, AYTRUS needed a digital presence that felt elegant, minimal, and trustworthy from day one.
UnFoldMart partnered with AYTRUS to design and develop a Shopify website that reflects the brand’s premium positioning while delivering a smooth, conversion-focused shopping experience.
The Challenge
As a new brand, AYTRUS faced a critical launch challenge:
- No existing digital presence
- A need to establish luxury credibility instantly
- Balancing minimal aesthetics with ecommerce functionality
- Creating a shopping experience suited for a discerning Singapore audience
The website had to do more than sell products. It needed to communicate quality, craftsmanship, and calm, all within a clean and intuitive ecommerce flow.
Our Approach
We treated the website as an extension of the brand experience.
The focus was on creating a refined, distraction-free interface that allows the product to speak for itself. Every element was designed to feel intentional, from typography and spacing to product presentation and checkout flow.
Our approach emphasized
- Minimal, luxury-inspired UI
- Strong product storytelling through layout and visuals
- A seamless ecommerce experience powered by Shopify
The Execution
Website Design & User Experience
We designed a clean, elegant interface that reflects AYTRUS’ premium positioning. The layout prioritizes white space, subtle typography, and immersive product sections to create a calm and sophisticated browsing experience.
Key design considerations included:
- Clear product hierarchy
- High-quality visual presentation
- Mobile-first responsiveness
- Trust-building elements throughout the journey
Shopify Development
The website was built on Shopify to ensure reliability, scalability, and ease of management for the brand.
Key implementation highlights:
- Custom Shopify theme development
- Optimized product and collection pages
- Smooth cart and checkout experience
- Scalable structure for future product launches
The result is a stable ecommerce foundation that supports both brand growth and operational efficiency.
The Outcome
AYTRUS launched with a polished, high-end digital presence that aligns with its luxury positioning.
The website delivers:
- A strong first impression for a new brand
- A seamless and intuitive shopping experience
- A scalable ecommerce platform ready for growth
- A digital identity tailored for a premium Singapore market
The platform now serves as the core sales and brand touchpoint for AYTRUS.
Services Delivered
- Shopify website design
- Custom UI design for ecommerce
- Shopify development and setup
- Product and collection page structuring
- Mobile optimization
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