Performance marketing agency for B2B leads your sales team wants
Google Ads, LinkedIn Ads, Meta and retargeting, with landing pages, clean tracking and hand-off to your CRM. We judge our work on qualified leads and pipeline, not clicks.
Free call · proposal within 48 hours if it fits
Illustration: leads that don’t fit your buyer profile drop out before they reach sales.
The channels that bring B2B leads
Pick a channel to see what we run and a real result.
Google Ads
Search ads for buyers already looking for what you sell, plus call ads and brand search.
- Search and call ads
- Keyword and negative-keyword lists
- Competitor and brand terms
- Offline conversion import
Best for: high-intent demand, demos and quote requests.
LinkedIn Ads
Ads aimed at job titles, company sizes and industries, with lead-gen forms that pre-fill.
- Lead-gen forms
- Account and job-title targeting
- Thought-leadership ads
- Founder profile
Best for: reaching decision-makers who aren’t searching yet.
Meta
Facebook and Instagram lead ads with instant forms, for offers where a wide audience works.
- Instant-form lead ads
- Lookalike audiences
- Weekly creative tests
- Lead-quality filters
Best for: lower-cost leads for simpler B2B offers, events and recruiting.
Retargeting
Ads that follow up visitors and leads who didn’t book, on Google, LinkedIn and Meta.
- Website visitors
- Lead-stage audiences
- Case-study and demo ads
- Frequency caps
Best for: long buying cycles where people visit several times.
Retargeting was part of the Lifewall and JSB Bajaj campaigns (see the case studies); neither measures it on its own.
Landing pages
One fast page per offer, built and tested by our own web team, with the form your sales team needs.
- One page per offer
- A/B tests
- Short forms with consent
- Calendar booking
Best for: every paid channel. Ads are only as good as the page they land on.
From first ad to a deal in your CRM
Six steps. At each one, leads that don’t fit drop out, so sales only gets the good ones.
Ad
Google, LinkedIn or Meta ad seen by the right buyer
Landing page
One page per offer, built by our web team
Lead
Form, call or booked demo, with source and campaign
Qualified
Checked against your buyer profile
Sales call
Handed to sales in the CRM, with context
Pipeline
Opportunities and deals in your CRM
Lead generation results
Every number is copied from a published case study. Filter by what you care about.
Tracking you can trust, from consent to pipeline
Set up before the first ad runs, and GDPR-friendly for European buyers.
Consent first
Ads and analytics tags fire only after a visitor says yes.
- Cookie banner
- Google consent mode
Clean tracking
One tag set-up for every channel, tested before launch.
- Conversion tracking
- Every channel
Every lead counted
Forms, calls and booked demos are tracked with their source.
- Google Ads
- Meta
Into your CRM
Each lead arrives with campaign and search term, then moves through stages.
- Lead
- Qualified
- Sales call
- Deal
Report on pipeline
One report: cost per qualified lead and pipeline by channel.
- Weekly report
- Monthly review
Qualified leads and deals go back to Google and LinkedIn, so the ads learn to find more buyers like them.
Your first 90 days
Roughly week by week, from audit to scaling what brings qualified leads. We agree the exact timings with you on the first call.
Tracking live, first campaigns running, first leads in your CRM.
Weak keywords, audiences and ads cut; budget moved to what brings qualified leads.
Review with your sales team: cost per qualified lead, pipeline, and the plan for the next 90 days.
Why B2B teams pick UnFoldMart
Five things that change when one team runs ads, pages and tracking.
What we report on
Qualified leads, cost per qualified lead and pipeline, by channel.
Clicks, impressions and form fills.
Landing pages
Built and tested by our own web and Webflow team.
Sent to your developer, or a template page.
Tracking
Consent, tracking and CRM set up and tested before the first ad.
Added later, often before consent.
How you pay
A monthly management fee for our work, quoted individually. Your ad budget is set by you and shown separately.
Fee and ad spend often mixed in one bill.
When you need more
The same team does brand, website and SEO if you want it.
Another agency for each.
Industries we bring leads for
Clients and real results from three industries.
B2B SaaS and tech
Few searches, high-value buyers and long trials: Google for intent, LinkedIn for roles, retargeting for the long cycle.
Clients: SquareOps, Atmosly, SoftBricks Tech, Re-Twin Energy
See our case studies ↗Manufacturing
Dealers, distributors and trade-fair buyers: lead ads, landing pages and trade-fair follow-up.
Clients: VFlow Tech, Autonix, Ledure Lighting, JSB Bajaj (dealer)
Healthcare and MedTech
Enquiries from patients and partners, with careful wording and consent-first tracking.
Clients: DocTrePat, Saqsham Ortho, Medivora, Healic
How pricing works
Two parts, both agreed before we start. No numbers here, because every quote depends on your channels and markets.
Management fee
A monthly management fee for our work, quoted individually.
- Campaign set-up and daily management
- Landing pages and tests
- Tracking, CRM hand-off and reports
Ad budget
Your ad budget is set by you and shown separately.
- You decide how much to spend
- Shown separately from our fee
Within 48 hours
After a free 30-minute call, if it fits.
- Prices in €
- Agreed before we start
Questions about B2B performance marketing
Short, direct answers before you book a call.
What does a B2B performance marketing agency do?
It runs paid campaigns on Google, LinkedIn and Meta that bring in enquiries from businesses, and it is judged on measurable results: qualified leads, cost per lead and pipeline. UnFoldMart plans the campaigns, builds the landing pages, sets up tracking and passes every lead into your CRM.
Which channels work best for B2B lead generation?
Usually Google Ads for buyers already searching for what you sell, LinkedIn Ads to reach specific job titles and companies, and retargeting to bring back visitors who didn’t enquire. Meta can work for some B2B offers. We pick the mix on the first call, based on your buyers and budget.
How do you make sure leads are qualified, not just form fills?
We agree with your sales team what a qualified lead is (for example company size, role and country), score each lead against it in the CRM, and send the qualified ones back to Google and LinkedIn so the campaigns learn to find more of them. Reports show qualified leads and sales calls, not only form fills.
How much does B2B performance marketing cost?
Two parts: a monthly management fee for our work, quoted individually, and your ad budget, which is set by you and shown separately. Both are agreed after a free 30-minute call, based on the channels, markets and languages you need. Prices are in euros.
How soon will we get leads?
Campaigns go live once tracking and landing pages are ready; the first weeks are about learning which searches, audiences and messages bring qualified leads. We agree a timeline and targets on the first call, and we don’t promise a number of leads before we have seen your data.
Is your tracking GDPR-compliant?
We set tracking up so that ad and analytics tags fire only after a visitor gives consent, and we use Google’s consent mode so you still see modelled results. Forms ask only for what sales needs and link to your privacy policy. Your legal team signs off the set-up.
Do you connect the ads to our CRM?
Yes. Every lead goes into your CRM with its source, campaign and search term, so sales sees where it came from and we can report on pipeline. For Lifewall we set up automatic follow-ups and sorted leads into stages (Inquiry, Consultation, Ready-to-Buy).
What results have you achieved?
For Granite Kitchen Makeovers, Google Ads brought a 132% increase in quality leads and Meta lead costs fell 49%. Alcor Spa Resorts saw a 22.8% decrease in cost per lead, and the JSB Bajaj dealership got 300+ high-quality leads per month. Every number comes from a published case study.
How is this different from your growth marketing service?
This service is only paid lead generation: ads, landing pages, tracking and CRM hand-off. Our full-service growth marketing adds branding, websites, SEO and social media on one plan, run by the same team.
Where are you based?
10 offices: Gurugram (headquarters), Frankfurt, Amsterdam, Rijswijk, London, Paris, Madrid, Warsaw, Vancouver and Singapore. We run campaigns for European buyers in English and German.
Get B2B leads your sales team actually calls
Book a free 30-minute call. We’ll look at your ads, pages and tracking and tell you honestly where the leads are.
- 30-minute call
- No sales pitch
- Proposal within 48 hours if it fits