01
Ads that pay back
Every euro of ad spend has to bring sales, not just clicks.
How we solved it
Ekmik: sharper Meta ad audiences and a simpler checkout, 42% more website sales ↗
Branding, online stores and ads for D2C and eCommerce brands
UnFoldMart is a branding, website and growth marketing agency for D2C and eCommerce brands. Meta ads brought the clean beauty brand Ekmik 42% more website sales and the skincare brand Botnal 300% more website sales. We built the Shopify store for AYTRUS in Singapore and the brand and Webflow site for the pickleball brand CTRL. Websites start at €7,000. 10 offices; 8 markets.
Trusted by 250+ brands, including these D2C and eCommerce names
AYTRUS
Ekmik
Botnal
Utopia Choice
Occult Vidya
Lamy India
At a glance
Facts checked 4 Oct 2026
Who it is for
Direct-to-consumer and eCommerce brands in beauty, skincare, lifestyle, home, sports, fashion and consumer tech
Clients
AYTRUS (Singapore), Botnal, CTRL, Ekmik, Grest, Lamy (India), Occult Vidya, Savvyy, Utopia Choice
Measured results
Botnal: 300% more website sales · Ekmik: 42% more website sales, 23% lower customer acquisition cost · Lamy (India): 32% more website sales · Utopia Choice: 2.5X return on ad spend in the first month · Savvyy: 5X organic website traffic
AI search
CTRL: recommended by AI assistants for searches like “best pickleball paddle in Delhi”
Prices
Websites from €7,000 · Single product pack design from €2,000 · Brand identity from €8,000 · SEO from €3,000 a month · Ads and social media: price on request
Offices
Gurugram (HQ), Frankfurt, Amsterdam, Rijswijk, London, Paris, Madrid, Warsaw, Vancouver and Singapore
What D2C brands need from an agency
02
A store that feels premium from day one
A new brand has seconds to look trustworthy enough to buy from.
How we solved it
AYTRUS: a Shopify store for a new luxury candle brand in Singapore ↗
03
Being found in Google and AI answers
Shoppers now ask search engines and AI assistants which product to buy.
How we solved it
CTRL: recommended by AI for searches like “best pickleball paddle in Delhi” ↗
04
Standing out in a crowded category
Most products in a category look alike online and on the shelf.
How we solved it
Occult Vidya: a calm, premium identity and packaging for spiritual lifestyle products ↗
D2C and eCommerce work
Results as published in each case study. Where a case study names no number, we show none.
Ekmik
Clean beauty · Meta ads, checkout
42% more website sales, 23% lower customer acquisition cost
Utopia Choice
Premium serveware · Google and Meta ads, social, product pages
2.5X return on ad spend in the first month
AYTRUS
Luxury candles, Singapore · Shopify store
See the case study ↗
CTRL
Pickleball brand · brand, paddle design, Webflow site
See the case study ↗
What we do for D2C brands
Social and performance marketing ↗
Meta and Google ads, creative tests, conversion tracking and social content.
Proof
Botnal (+300% website sales), Ekmik (+42% website sales), Lamy India (+32% website sales, 21% lower customer acquisition cost), Utopia Choice (2.5X return on ad spend)
Websites ↗
Online stores on Shopify and Webflow, built to sell.
Proof
AYTRUS (Shopify store), CTRL (Webflow site), Utopia Choice (product pages and checkout, +20% cart-to-checkout)
SEO and AI search ↗
Category and product pages that rank, and answers AI assistants pick up.
Proof
Savvyy (5X organic traffic), Grest (+30% organic traffic from PR-led SEO), CTRL (recommended by AI for local paddle searches)
Branding ↗
Identities and brand systems that work across products and channels.
Proof
CTRL (brand and paddle design), Occult Vidya (identity and guidelines), Savvyy (brand voice and positioning)
Packaging design ↗
Packs and unboxing that match the brand online.
Proof
Occult Vidya (premium boxes for spiritual lifestyle products)
How a D2C store project runs
Four steps, 6 to 10 weeks. The same process as our website development page.
01
Weeks 1–1.5
Discover and recommend
Interviews, audience research, a site audit and the platform that fits.
Weeks 1–1.5
- Stakeholder interviews
- Competitive site audit
- Platform recommendation
02
Weeks 2–3.5
Design
Wireframes, visual design and a design system.
Weeks 2–3.5
- UX wireframing
- Visual design in Figma
- Design system
03
Weeks 3.5–7.5
Develop
Production-grade build with CMS, schema and accessibility.
Weeks 3.5–7.5
- CMS setup
- Technical SEO foundations
- Accessibility
04
Weeks 7.5–10
Launch and migrate
QA, redirects, go-live and team training.
Weeks 7.5–10
- Cross-browser QA
- 301 redirect mapping
- Team training
The whole project
6–10 weeks
Four steps. One working, scalable, SEO-ready store.
Prices for D2C brands
The same prices as our service pages. Ads and social media are priced on request. The first 30-minute call is always free.
Websites
Website build
Starting from
€7,000
4 to 6 weeks
A focused brand site or store of 5 to 10 pages.
- Platform recommendation
- UX and visual design
- Development on the chosen platform
- Technical SEO foundations
Packaging
Single SKU pack design
Starting from
€2,000
4 to 6 weeks
For a new product or a refresh of a hero product.
- Pack strategy refresh (light)
- Structural design or dieline adaptation
- Visual identity for the pack
- Pre-press files and barcode check
Branding
Brand identity
Starting from
€8,000
6 to 8 weeks
For brands with positioning set that need a working identity system.
- Visual identity (logo, type, colour)
- Tone of voice and key messages
- Brand guidelines
- Core templates
SEO retainer
Starter
Starting from
€3,000
per month
Full-stack SEO for one market and one language.
- Technical SEO fix rollout
- 4 content briefs and articles a month
- Schema markup
- Monthly report and live dashboard
What D2C clients say
Quotes from our clients and from Clutch, in their original words.
UnFoldMart is a great company to work with. The team is honest, professional, sincere and helpful. Always willing to go the extra mile to make things happen!
Mohamed bin Syed Aledroos
Founder, Aytrus Co., Singapore
UnFoldMart has been an absolute game-changer for us at Grest. Their PR expertise helped us position our refurbished iPhones as a premium and reliable choice in the market.
Shrey Sardana
Co-Founder, Grest
We were extremely satisfied with UnFoldMart's work, professionalism, and commitment throughout the project.
Director, Aytrus.Co
Clutch review · Singapore · May 2026
D2C work in India and Singapore
The globe shows the D2C clients whose country is published: India and Singapore. We have 10 offices and work with brands in 8 markets.
This is some text inside of a div block.
- Germany
- Netherlands
- Switzerland
- European Union
- United States
- Canada
- India
- Singapore
Germany
UnFoldMart office in Frankfurt am Main. No D2C project here yet.
Netherlands
UnFoldMart offices in Amsterdam and Rijswijk.
Switzerland
No D2C project here yet.
European Union
UnFoldMart offices in Paris, Madrid and Warsaw.
United States
No D2C project here yet.
Canada
UnFoldMart office in Vancouver.
India
UnFoldMart headquarters in Gurugram.
Grest · Savvyy · Lamy
Brands, stores, SEO and ads for consumer brands in India
Singapore
UnFoldMart office in Singapore.
AYTRUS
Shopify store for a luxury candle brand
Drag the globe · hover a market
Reviews and listings
What clients say about us on other sites. We only show listings that exist.
D2C and eCommerce questions
Short, direct answers.
Which D2C and eCommerce brands has UnFoldMart worked with?
AYTRUS (luxury candles, Singapore), Botnal (skincare), CTRL (pickleball paddles), Ekmik (clean beauty), Grest (refurbished iPhones), Lamy (pens; our work was for India), Occult Vidya (spiritual lifestyle products), Savvyy (lingerie) and Utopia Choice (premium serveware).
What results has UnFoldMart delivered for D2C brands?
Botnal: 300% more website sales from Meta ads. Ekmik: 42% more website sales and 23% lower customer acquisition cost. Lamy in India: 32% more website sales. Utopia Choice: a 2.5X return on ad spend in the first month. Savvyy: 5X organic website traffic.
Do you build Shopify stores?
Yes. We designed and built the Shopify store for AYTRUS, a new luxury candle brand in Singapore, and the Webflow site for CTRL. We recommend the platform that fits your range and your team.
Can you get our products recommended by AI assistants?
We work on answer engine optimisation (AEO). For the pickleball brand CTRL, our work helped it get recommended by AI for searches like "best pickleball paddle in Delhi". Results depend on your category and competition, so we do not promise rankings.
Do you run Meta and Google ads for online stores?
Yes. We plan audiences, test creatives, set up conversion tracking and remove checkout friction. Ekmik, Botnal, Lamy and Utopia Choice are published examples.
How much does it cost?
A focused website or store of 5 to 10 pages starts at €7,000. A single product pack design starts at €2,000, brand identity at €8,000 and SEO at €3,000 a month. Ads and social media are priced on request. The first 30-minute call is free.
Where is UnFoldMart based?
Headquartered in Gurugram, with offices in Frankfurt, Amsterdam, Rijswijk, London, Paris, Madrid, Warsaw, Vancouver and Singapore. We work with brands in 8 markets.
Launching a store or scaling your ads?
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