Ekmik
Overview of the Brand:
Ekmik is a clean beauty and cruelty-free makeup brand, committed to vegan, non-toxic, eco-friendly, and paraben-free formulations. Designed for sensitive yet high-performance beauty, Ekmik offers ethically crafted products that provide both nourishment and long-lasting wear.
Challenges
Despite its strong ethical and sustainable positioning, Ekmik faced challenges in:
- Optimizing Return on Ad Spend (ROAS) for paid campaigns.
- Reducing Customer Acquisition Cost (CAC) while maintaining quality traffic.
- Enhancing conversion rates by simplifying the shopping experience.
- Scaling online sales efficiently with precise audience targeting.
Our Strategy
To drive higher engagement and boost conversions, UnFoldMart developed a data-driven Meta Ads strategy, focusing on audience segmentation, conversion tracking, and ad creative optimization.
1. Audience Segmentation & Targeting
🔹 Identified high-intent beauty shoppers through behavioral data & interests.
🔹 Focused on repeat buyers, eco-conscious consumers, and beauty enthusiasts.
2. Creative Ad Formats & Messaging Optimization
🔹 Designed compelling visual ads highlighting key USPs – vegan, non-toxic, and long-lasting.
🔹 A/B tested different messaging formats for better click-through rates (CTR).
3. Conversion Rate Optimization & Checkout Simplification
🔹 Addressed friction points in the checkout process to improve cart completion rates.
🔹 Integrated trust-building elements like secure checkout and customer testimonials.
4. Performance Monitoring & Budget Optimization
🔹 Regular campaign adjustments to ensure maximum ROI.
🔹 Scaled successful ad sets while eliminating underperforming audiences.
Results
Through strategic ad optimization and conversion tracking, Ekmik achieved:
✅ 23% Decrease in Overall CAC – Lower costs for acquiring new customers.
✅ 42% Increase in Overall Website Sales – Significant revenue growth.
✅ 32% Boost in Website Conversion Rate – Higher percentage of visitors making purchases.
Conclusion
By implementing audience segmentation, creative optimization, and streamlined conversion tracking, UnFoldMart successfully helped Ekmik achieve scalable growth and improve marketing efficiency.
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