Social Media Intern

⚠️ Please read the complete Job Description carefully before applying.
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‍This internship is focused exclusively on UnFoldMart's own social media channels and brand presence. You will not be managing social media accounts for external clients. Please apply only if you are genuinely interested in building a brand through social media.

About UnFoldMart

UnFoldMart is a creative and digital agency working across Branding, Packaging Design, UI/UX, Web Design & Development, SEO, AEO, GEO, and Digital Marketing. We are growing our presence across India and international markets and are looking for a creative and proactive Social Media Intern to help build UnFoldMart's digital presence.

About the Role

As a Social Media Intern, you will work directly with the UnFoldMart marketing and creative team to grow and strengthen our own social media presence.

Your primary focus will be creating and executing content for UnFoldMart's LinkedIn, Instagram, Facebook, and other relevant social channels.

You will be involved in everything from content research and ideation to copywriting, content planning, publishing, trend research, and performance analysis.

This is a great opportunity for someone who wants to understand how a creative agency can build its own brand, authority, audience, and inbound opportunities through social media.

Key Responsibilities

Content Planning
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• Assist in developing UnFoldMart's social media content strategy
• Create and maintain monthly and weekly content calendars
• Research topics relevant to branding, design, websites, SEO, AEO, GEO, AI, marketing, and business growth
• Identify content opportunities based on industry trends and audience interests
• Plan content around UnFoldMart's services, expertise, projects, insights, and company updates
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Content Creation
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• Develop ideas for LinkedIn posts, Instagram posts, carousels, Reels, stories, and short-form content
• Write engaging captions, hooks, headlines, and social media copy
• Assist in creating scripts for Reels and short-form videos
• Repurpose blogs, case studies, website content, and existing marketing material into social content
• Work with UnFoldMart's design and video team to turn ideas into final content
• Assist in developing thought-leadership content for the founders and team
• Create content that communicates UnFoldMart's expertise and differentiates the brand
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Social Media Growth
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• Monitor social media trends and identify relevant opportunities for UnFoldMart
• Research competitors and other leading agencies/brands
• Track trending topics, formats, hashtags, and content styles
• Experiment with different content formats and ideas
• Identify ways to increase reach, engagement, followers, and brand awareness
• Support organic growth initiatives across UnFoldMart's social channels
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Community & Engagement
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• Monitor comments, messages, mentions, and conversations around UnFoldMart
• Assist with community engagement
• Identify relevant conversations where UnFoldMart can participate
• Help build relationships with relevant audiences, founders, marketers, designers, and businesses
• Monitor brand mentions and relevant industry discussions
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Analytics & Reporting
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• Track social media performance regularly
• Monitor metrics such as reach, impressions, engagement, followers, views, clicks, and shares
• Identify top-performing and underperforming content
• Help prepare monthly social media performance reports
• Provide ideas for improving content based on performance
• Test and learn from different content formats and messaging
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Platforms
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The primary focus will be:
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• LinkedIn
• Instagram
• Facebook
• YouTube
• X
• Other relevant platforms as UnFoldMart expands
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Required Skills
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• Strong interest in social media and content creation
• Good written English and communication skills
• Strong understanding of Instagram and LinkedIn
• Good copywriting and storytelling ability
• Creative thinking and strong idea-generation skills
• Good research skills
• Ability to identify relevant trends
• Basic understanding of social media analytics
• Strong attention to detail
• Proactive and self-driven approach
• Willingness to learn and experiment
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Good to Have
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• Experience managing a personal Instagram or LinkedIn page
• Experience creating Reels or short-form videos
• Basic knowledge of Canva, Figma, or Adobe tools
• Basic video editing skills
• Familiarity with Meta Business Suite
• Understanding of LinkedIn analytics
• Basic understanding of SEO and content marketing
• Familiarity with AI tools for content research and creation
• Experience with social media scheduling tools
• A personal content portfolio or active social media presence
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What We're Looking For
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We want someone who:
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• Actually enjoys social media
• Naturally follows trends and understands why certain content works
• Can come up with ideas independently
• Has strong writing and storytelling skills
• Is curious about branding, marketing, design, technology, and business
• Understands that social media is about building attention, authority, and trust
• Is willing to experiment and test new ideas
• Can take feedback and improve quickly
• Is proactive rather than waiting for instructions
• Takes ownership of assigned work
• Can work consistently with deadlines
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What You'll Work On
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Your work will primarily focus on building UnFoldMart's own presence through:
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• Brand awareness content
• Industry insights
• Educational content
• Thought leadership
• Founder-led content
• Branding and design content
• Web design and development content
• SEO, AEO & GEO content
• AI and digital marketing trends
• Case studies and project showcases
• Company updates
• Behind-the-scenes content
• Recruitment and culture content
• Social media campaigns
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What You'll Learn
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During the internship, you will gain hands-on experience in:
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• Social media strategy
• Content strategy
• Copywriting
• LinkedIn marketing
• Instagram marketing
• Brand building
• Thought leadership
• Content research
• Trend analysis
• Social media analytics
• Organic audience growth
• Founder-led content
• Digital marketing
• Creative agency marketing
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Why Join UnFoldMart?
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• Work directly on building UnFoldMart's own brand
• Get ownership of real social media initiatives
• Work closely with the founders, creative, and marketing teams
• Learn how an agency builds authority and generates business through content
• Build a strong social media and content portfolio
• Experiment with new content formats and AI tools
• Work in a creative and fast-moving environment
• Opportunity to grow into a Social Media Executive / Content & Social Media Specialist role
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Duration
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3-6 Months

Based on performance and business requirements, the internship may lead to a full-time opportunity with UnFoldMart.

How to Apply
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Please share:

• Updated CV/Resume
• Portfolio, if available
• Examples of social media content you have created
• Links to any personal/professional social media accounts you have managed
• 2-3 examples of posts, Reels, captions, or content ideas you are proud of
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Previous professional experience is not mandatory. Strong creativity, communication skills, and genuine interest in social media matter more.
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Hiring Process

1. CV Screening
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2. HR/Initial Discussion
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3. Social Media & Content Task
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4. Marketing/Creative Interview
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5. Final Discussion

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