GTM Lead UK

London · Full-time, permanent · 5+ years in B2B services sales · Reports to the Director

Work mode: Hybrid

Open the UK market for UnFoldMart

The UK is one of the world's most competitive agency markets. That's exactly why we want to be in it. Our edge is a full international studio for branding, packaging, websites, performance marketing and visibility in Google and AI answer engines, at a pace and value most London agencies can't match.

You'll be our first UK commercial hire: building the pipeline, finding the brands that need us and turning conversations into clients.

What you will own

• The UK plan. Target segments, the first 200 accounts and the offer that gets their attention
• Outbound. Email, LinkedIn and phone sequences that sound human
• Events and partnerships. Industry events, communities and partner agencies across London and the UK
• Pipeline. Qualify, propose and close with support from the Director and our delivery leads
• Messaging. Test, measure and report what converts
• CRM. Every lead, touch and outcome recorded accurately

Your first 90 days

• Days 1 to 30: Build the UK target list and launch first sequences
• Days 31 to 60: Qualified meetings every week and first proposals out
• Days 61 to 90: First UK deals closed and a playbook ready to scale with a team

You will thrive here if you

• Have 5+ years in B2B sales or business development for agencies, consultancies or SaaS in the UK
• Have built a pipeline from zero and can show what it produced
• Write sharp, persuasive emails and proposals
• Are motivated by targets and like being paid for results
• Want to build a UK team over time

Bonus points: selling to D2C, FMCG or tech brands; Apollo, Clay, HubSpot; a network among UK marketing leaders.

What you get

• £75,000 to £100,000 base per year, plus 25 to 35% variable pay on closed deals
• The founding commercial role in the UK, with a path to Head of UK
• A strong international portfolio and case studies to sell with
• 25 days of holiday plus bank holidays (UK legal minimum: 28 days including bank holidays), and a workplace pension

How to apply

Send your CV and the best cold email you ever sent (anonymised is fine), plus the reply it got.

UnFoldMart is an equal-opportunity employer and welcomes applications from everyone.

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