Growth Expert

⚠️ Please read the complete Job Description carefully before applying.
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‍This is a growth-focused role with a strong emphasis on new business acquisition, lead generation, outreach, and revenue growth. Please apply only if you are comfortable with targets, proactive outreach, and business development.

About UnFoldMart

UnFoldMart is a creative and digital agency helping ambitious brands build stronger brands and digital experiences through Branding, Packaging Design, UI/UX, Web Design & Development, SEO, AEO, GEO, and Digital Marketing.

We work with startups, D2C brands, established businesses, and international clients across India and global markets.

We are looking for a Growth Expert who can help us identify new business opportunities, generate qualified leads, build relationships with potential clients, and convert opportunities into revenue.

About the Role

As a Growth Expert, your primary responsibility will be to drive new business for UnFoldMart.

You will research target companies and decision-makers, identify opportunities, initiate conversations, manage outreach, qualify prospects, conduct discovery conversations, and work with our leadership and delivery teams to convert qualified opportunities into clients.

This role is ideal for someone who understands agency sales, B2B business development, outbound sales, lead generation, and consultative selling.

You will have significant ownership of the growth pipeline and will be expected to proactively find and create opportunities rather than wait for inbound leads.

Key Responsibilities

New Business Development
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• Identify and target potential clients across India and international markets
• Research companies, founders, marketing heads, CMOs, brand managers, and other relevant decision-makers
• Build and maintain a strong prospect database
• Identify businesses that could benefit from UnFoldMart's services
• Generate new opportunities through outbound and inbound channels
• Develop relationships with founders, decision-makers, and marketing teams
• Qualify leads based on business need, budget, authority, and timeline
• Manage prospects throughout the sales funnel
• Schedule and conduct discovery calls with potential clients
• Understand client requirements and identify relevant UnFoldMart solutions
• Prepare proposals and coordinate with the internal team for pitches
• Follow up consistently with prospects and move opportunities toward closure
• Maintain accurate records of leads, conversations, opportunities, and pipeline status
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Lead Generation & Outreach
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• Execute targeted LinkedIn outreach
• Develop and manage email outreach campaigns
• Explore cold calling and other outbound channels where relevant
• Identify new lead sources and prospecting opportunities
• Build highly targeted prospect lists based on industry, geography, company size, and business requirements
• Personalize outreach based on the prospect's business and challenges
• Test different messaging, offers, industries, and acquisition channels
• Track outreach performance and continuously improve conversion rates
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Growth Strategy
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• Research new markets, industries, and customer segments
• Identify opportunities for expanding UnFoldMart's service offerings
• Develop strategies to increase qualified leads and sales opportunities
• Analyze competitors and market positioning
• Identify potential partnerships, referral opportunities, and strategic collaborations
• Explore new channels for client acquisition
• Provide regular insights on market demand, customer needs, and competitive activity
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Sales & Conversion
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• Manage the sales pipeline from prospecting to closure
• Conduct discovery calls and understand client pain points
• Present UnFoldMart's capabilities and relevant case studies
• Create compelling business proposals in collaboration with the internal team
• Handle initial objections and commercial discussions
• Follow up with prospects and maintain relationships throughout the sales cycle
• Coordinate with leadership during negotiations and closing
• Ensure smooth handover of won clients to the project/delivery team
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Required Skills & Experience
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• 2-5 years of experience in Business Development, Growth, Sales, or Agency New Business
• Proven experience in generating and converting B2B leads
• Experience with outbound sales and prospecting
• Strong LinkedIn and email outreach skills
• Excellent communication and interpersonal skills
• Strong understanding of B2B sales processes
• Ability to conduct discovery calls and qualify opportunities
• Strong negotiation and follow-up skills
• Ability to research companies and identify decision-makers
• Comfortable working with sales targets and KPIs
• Strong written and verbal English communication
• Ability to work independently and take ownership of the sales pipeline
• Good understanding of digital marketing and creative services
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Good to Have
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• Experience working with a creative, branding, web, or digital agency
• Existing network of founders, marketing heads, or business decision-makers
• Experience selling services to international clients
• Experience with Germany, Europe, US, UK, Middle East, or other international markets
• Experience using CRM platforms
• Experience with tools such as LinkedIn Sales Navigator, Apollo, HubSpot, Lemlist, Instantly, or similar platforms
• Understanding of SEO, AEO, GEO, Webflow, branding, or digital marketing
• Experience with proposal platforms and sales automation tools
• Experience building partnerships and referral networks
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What We're Looking For
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We are looking for someone who:
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• Is hungry for growth and new business
• Enjoys talking to people and building relationships
• Is comfortable with cold outreach and rejection
• Can create opportunities rather than waiting for them
• Thinks commercially and understands how businesses make buying decisions
• Can identify genuine client pain points
• Knows how to sell value, not just services
• Is highly proactive and self-driven
• Has excellent follow-up discipline
• Is comfortable working with targets and numbers
• Can manage multiple prospects and conversations simultaneously
• Is confident communicating with founders and senior decision-makers
• Takes ownership of results
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Key Performance Indicators
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Performance will primarily be evaluated on:
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• Qualified leads generated
• New opportunities created
• Discovery calls booked
• Proposal opportunities
• Proposal-to-client conversion
• New clients acquired
• Revenue generated
• Sales pipeline value
• Outreach response and conversion rates
• New markets/channels developed
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Why Join UnFoldMart?
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• Work directly on new business and revenue growth
• Work with Indian and international prospects
• Exposure to multiple industries and business models
• Work closely with founders and leadership
• Sell a broad portfolio of creative and digital services
• Opportunity to build and own growth channels
• Performance-driven growth opportunities
• Opportunity to grow into a Growth Manager / Business Development Lead role
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How to Apply
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Please share:
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• Updated CV/Resume
• Brief summary of your business development experience
• Industries/markets you have worked with
• Examples of your new business or sales achievements
• Current/previous sales targets, if applicable
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Candidates with proven experience in agency sales or B2B service sales are strongly preferred.
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Hiring Process

1. CV Screening
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2. HR/Initial Discussion
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3. Growth & Sales Interview
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4. Practical Business Development Task
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5. Leadership Interview
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6. Final Discussion

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