Saqsham Ortho

In short: UnFoldMart created the brand identity, website, social media and video content for Saqsham Ortho, a group of orthopaedic specialists from reputed hospitals in Gurgaon. A medical-focused logo, an SEO-driven website with doctor profiles, educational social content and doctor-led explainer videos delivered a 50% increase in organic traffic within 3 months and 60% higher social media engagement.

Who is Saqsham Ortho?

Saqsham Ortho is a distinguished group of orthopaedic specialists from reputed hospitals in Gurgaon, dedicated to advanced orthopedic care, joint replacements, and sports injury treatments. While they had extensive medical expertise, they needed a powerful brand identity and digital presence to attract patients, establish credibility, and engage their audience online.

Objective of the Brand:

Saqsham Ortho aimed to:

1. Develop a strong brand identity with a professional logo and website.
2. Establish a digital presence through social media and video content.
3. Enhance patient awareness by simplifying orthopedic treatments through engaging content.
4. Position the group as leading orthopedic specialists in Gurgaon.
   
   

What challenges did Saqsham Ortho face?

• No Brand Identity: Saqsham lacked a distinctive brand logo and visual identity.
• Limited Online Presence: Patients had no digital touchpoints to explore treatments, testimonials, or expertise.
• Low Patient Engagement: There was a lack of awareness about their expertise in orthopedic care.
• Medical Content Complexity: Needed simplified, engaging content to help patients understand treatments.
  
  

How did UnFoldMart approach the project?

1. Brand Logo & Identity Creation

We crafted a bold, medical-focused logo to establish a strong brand identity, ensuring:

• A trustworthy, professional look that resonates with the healthcare sector.
• A clean, recognizable visual identity reflecting orthopedic excellence.
• Consistent branding across all digital and offline platforms.
  
  

2. Website Development & SEO Optimization

To enhance patient engagement and inquiries, we built a user-friendly, mobile-optimized website with:

• Clear service categories for joint replacements, fractures, and physiotherapy.
• Doctor profiles & testimonials to showcase credibility.
• SEO-driven content to improve visibility on Google for orthopedic treatments in Gurgaon.
  
  

🚀 Results:
✔ 50% increase in organic traffic within 3 months.
✔ Higher patient inquiries through website forms & WhatsApp.

3. Social Media Management & Content Creation

We implemented a strategic content plan to engage patients on social media platforms.

• Content Strategy:
  
  • Educational posts & infographics about orthopedic treatments.
  • Doctor Q&A sessions addressing common patient concerns.
  • Patient success stories to build credibility.
  • Live & recorded video content for engagement.
    
    

🚀 Results:
✔ 60% increase in social media engagement.
✔ Improved trust & credibility among prospective patients.

4. Video Content Production

To enhance patient education, we developed high-quality video content, including:

• Doctor-led explainer videos on knee replacement, arthritis care, and injury prevention.
• Patient testimonials highlighting successful recoveries.
• Reels & short-form videos for social media engagement.
  
  

🚀 Results:
✔ Higher reach & engagement across Instagram, Facebook & LinkedIn.
✔ Increased direct inquiries from video content.

Outcome:

✅ A strong, recognizable brand identity with a professional logo & digital presence.

✅ Higher patient awareness & engagement through informative social media content.

✅ More organic website traffic & patient inquiries through SEO & content marketing.

✅ Positioned as a leading orthopedic group in Gurgaon.

With UnFoldMart’s expertise in branding, website development, social media, and video marketing, Saqsham Ortho now has a powerful digital presence that connects them with more patients and establishes them as orthopedic leaders. 🏥✨

Frequently asked questions

What did UnFoldMart do for Saqsham Ortho?

A brand logo and identity, a mobile-optimized website with SEO, social media management with educational content, and video production including doctor-led explainers and patient testimonials.

What results did Saqsham Ortho see?

Organic traffic rose by 50% within 3 months, social media engagement increased by 60%, and patient inquiries grew through website forms and WhatsApp.

What does the website offer patients?

Clear service categories for joint replacements, fractures and physiotherapy, plus doctor profiles and testimonials that show the team’s credibility.