Ekmik

In short: UnFoldMart ran a data-driven Meta Ads strategy for Ekmik, a clean beauty brand of vegan, cruelty-free and paraben-free makeup. With precise audience segmentation, A/B-tested creatives, a simpler checkout and ongoing budget optimization, Ekmik cut its overall customer acquisition cost by 23%, grew website sales by 42% and raised its website conversion rate by 32%.

Who is Ekmik?

Ekmik is a clean beauty and cruelty-free makeup brand, committed to vegan, non-toxic, eco-friendly, and paraben-free formulations. Designed for sensitive yet high-performance beauty, Ekmik offers ethically crafted products that provide both nourishment and long-lasting wear.

What challenges did Ekmik face?

Despite its strong ethical and sustainable positioning, Ekmik faced challenges in:

• Optimizing Return on Ad Spend (ROAS) for paid campaigns.
• Reducing Customer Acquisition Cost (CAC) while maintaining quality traffic.
• Enhancing conversion rates by simplifying the shopping experience.
• Scaling online sales efficiently with precise audience targeting.
  

How did UnFoldMart approach the project?

To drive higher engagement and boost conversions, UnFoldMart developed a data-driven Meta Ads strategy, focusing on audience segmentation, conversion tracking, and ad creative optimization.

1. Audience Segmentation & Targeting

🔹 Identified high-intent beauty shoppers through behavioral data & interests.
🔹 Focused on repeat buyers, eco-conscious consumers, and beauty enthusiasts.

2. Creative Ad Formats & Messaging Optimization

🔹 Designed compelling visual ads highlighting key USPs – vegan, non-toxic, and long-lasting.
🔹 A/B tested different messaging formats for better click-through rates (CTR).

3. Conversion Rate Optimization & Checkout Simplification

🔹 Addressed friction points in the checkout process to improve cart completion rates.
🔹 Integrated trust-building elements like secure checkout and customer testimonials.

4. Performance Monitoring & Budget Optimization

🔹 Regular campaign adjustments to ensure maximum ROI.
🔹 Scaled successful ad sets while eliminating underperforming audiences.

What were the results?

Through strategic ad optimization and conversion tracking, Ekmik achieved:

✅ 23% Decrease in Overall CAC – Lower costs for acquiring new customers.
✅ 42% Increase in Overall Website Sales – Significant revenue growth.
✅ 32% Boost in Website Conversion Rate – Higher percentage of visitors making purchases.

Conclusion

By implementing audience segmentation, creative optimization, and streamlined conversion tracking, UnFoldMart successfully helped Ekmik achieve scalable growth and improve marketing efficiency.

📢 Want to optimize your e-commerce ads for maximum ROAS?
Let’s build a high-performance marketing strategy for your brand!

📩 Contact Us Today!

Frequently asked questions

What did UnFoldMart do for Ekmik?

UnFoldMart ran Meta Ads with audience segmentation and targeting, created and A/B tested ad creatives around Ekmik's vegan, non-toxic and long-lasting products, simplified the checkout, and optimized budgets on an ongoing basis.

What results did Ekmik achieve?

Overall customer acquisition cost fell by 23%, overall website sales rose by 42% and the website conversion rate increased by 32%.

How did the checkout changes help?

Friction points in the checkout were removed and trust elements such as secure checkout and customer testimonials were added, which improved cart completion.