Big Pitcher Gurugram

In short: UnFoldMart handled social media, event promotion creatives and in-house branding for Big Pitcher, a premium brewery and entertainment hub in Gurugram. Engaging content, reels and contests, plus banners, flyers, menus and signage, increased social media engagement and reach by 40% within 3 months and led to a 25% rise in event attendance.

Who is Big Pitcher Gurugram?

Big Pitcher is a premium brewery and entertainment hub in Gurugram, known for its crafted beers, live music, and vibrant ambiance. It caters to young professionals, beer enthusiasts, and partygoers looking for a unique nightlife experience. The brand sought to establish itself as the go-to destination for live entertainment, social gatherings, and craft beer culture in the region.

Objective of the Brand:

Big Pitcher aimed to:

1. Strengthen its digital presence through engaging social media content and targeted marketing strategies.
2. Promote events and drive footfall by using offline and online promotional activities.
3. Enhance in-house branding with creative menu designs, posters, flyers, and more.
   
   

What challenges did Big Pitcher face?

• Competitive Market: With multiple breweries and pubs in Gurugram, Big Pitcher needed a distinct brand voice to stand out.
• Event Promotions: Increasing awareness and attendance for live gigs, DJ nights, and special events.
• Content Differentiation: Creating unique and engaging content that resonates with the target audience.
  
  

How did UnFoldMart approach the project?

1. Social Media Management & Content Curation

UnFoldMart developed a vibrant and engaging social media strategy to showcase Big Pitcher’s lively atmosphere, craft beer offerings, and event highlights.

• Key Strategies:
  • Captivating visuals and storytelling to bring the brand experience online.
  • Interactive posts, contests, and giveaways to boost engagement.
  • Event teasers, reels, and behind-the-scenes content to create hype.
    
• Results:
  • Increased social media engagement and reach by 40% within 3 months.
  • Higher event attendance through strategic digital promotions.
    
    

2. Offline Creatives for Event Promotions

To create a strong on-ground impact, UnFoldMart designed eye-catching offline marketing materials to promote live gigs, DJ nights, beer festivals, and special brunches.

• Designed banners, standees, and posters placed at key footfall areas.
• Created event flyers and handouts for personalized promotions.
• Developed branded merchandise to enhance customer engagement.
  
  

3. In-House Branding & Creatives

A strong in-house visual identity was crucial to enhance the guest experience at Big Pitcher. UnFoldMart designed:

• Menus & Table Tents: Easy-to-read, stylish menus that reflect the brand’s personality.
• Wall Posters & Signage: Visually appealing designs to reinforce branding and promotions.
• Flyers & Coasters: Small but impactful elements that kept promotions at customers’ fingertips.
  
  

Outcome:

✅ Higher Brand Visibility: Social media and offline branding created a strong recall value among Gurugram’s nightlife audience.
✅ Increased Footfall: Creative event promotions led to a 25% rise in event attendance.
✅ Stronger Engagement: Enhanced social media strategy resulted in more customer interactions and user-generated content.
✅ Cohesive Brand Identity: A well-structured in-house creative revamp improved customer experience and perception.

Big Pitcher is now a standout name in Gurugram’s nightlife scene, thanks to a powerful mix of digital and offline branding! 🚀

Frequently asked questions

What did UnFoldMart do for Big Pitcher?

UnFoldMart managed social media and content, designed offline creatives such as banners, standees, posters and flyers for live gigs, DJ nights and beer festivals, and created in-house branding including menus, table tents, wall posters, signage and coasters.

What results did Big Pitcher see?

Social media engagement and reach increased by 40% within 3 months, and creative event promotions led to a 25% rise in event attendance.

Who is Big Pitcher's audience?

Young professionals, beer enthusiasts and partygoers in Gurugram looking for craft beer, live music and a lively nightlife experience.