Performance Marketing Executive (Meta & Google Ads)

About UnFoldMart

UnFoldMart is a growth-focused digital marketing agency working with startups, healthcare brands, D2C, and B2B companies. We focus on performance-driven marketing across paid media, SEO, content, and conversion optimization, with a strong emphasis on measurable business outcomes.
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Role Overview

We are looking for a Performance Marketing Executive with hands-on experience in Meta Ads and Google Ads. This role involves planning, executing, and optimizing paid campaigns focused on leads, sales, and ROI.

The ideal candidate understands performance metrics, audience targeting, creatives, and continuous optimization in a fast-paced agency environment.
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Key Responsibilities
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Campaign Planning & Execution

• Plan, launch, and manage paid campaigns on Meta (Facebook & Instagram) and Google Ads
• Set up campaigns for lead generation, conversions, traffic, and remarketing
• Handle budgets, bidding strategies, and audience targeting
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Optimization & Performance

• Monitor daily performance and optimize campaigns for CPL, CPA, ROAS
• Conduct A/B testing on creatives, copies, audiences, and landing pages
• Identify scaling opportunities while maintaining efficiency
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Tracking & Analytics

• Set up and manage conversion tracking using Meta Pixel, Google Tag Manager, and GA4
• Analyze data and prepare performance reports
• Share insights and recommendations based on data
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Creative & Team Collaboration

• Work closely with design and content teams for ad creatives and copies
• Suggest creative angles based on performance data
• Coordinate with SEO and CRO teams for full-funnel performance
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Skills and Qualifications
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Mandatory

• 1 to 3 years of hands-on experience in Meta Ads and Google Ads
• Strong understanding of campaign structures, audiences, and bidding
• Experience running lead generation and conversion campaigns
• Knowledge of Meta Pixel, Google Ads conversion tracking, and GA4
• Ability to analyze data and take performance-driven decisions
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Preferred

• Agency or performance marketing experience
• Experience with healthcare, D2C, or B2B campaigns
• Knowledge of landing page optimization and CRO
• Familiarity with tools like Google Tag Manager, Looker Studio
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What You Will Get

• Hands-on experience managing real client ad budgets
• Exposure to multiple industries and growth stages
• Opportunity to scale campaigns and own performance outcomes
• Clear growth path to Senior Performance Marketer or Media Strategist
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Compensation and Benefits

• Salary based on skills and experience
• Performance-based growth and appraisals
• Fast-paced, learning-driven agency environment
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How to Apply

Share your resume along with details of campaigns you’ve managed (platforms, budgets, results).
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Subject line: Performance Marketing Executive – UnFoldMart
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Email: connect@unfoldmart.com

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