Botnal
Overview of the Brand:
Botnal is a skincare brand that harnesses the power of nature-inspired formulations to create effective, clean, and sustainable skincare products. Their commitment to plant-based, biocompatible ingredients ensures high-quality solutions for healthy skin.
Challenges
Despite its strong product quality, Botnal faced challenges in:
- Increasing sales for its best-selling Neck Cream.
- Optimizing Return on Ad Spend (ROAS) to ensure profitability.
- Improving conversion rates while maintaining an efficient Customer Acquisition Cost (CAC).
- Finding and engaging the right audience for sustainable growth.
Our Strategy
To help Botnal achieve scalable and profitable growth, UnFoldMart designed a performance-focused Meta Ads Strategy targeting the right audience with compelling messaging.
1. Audience Segmentation
🔹 Identified high-converting customer personas and behavior-driven audience segments.
🔹 A/B tested audience targeting to maximize ad efficiency.
2. Multi-Objective Ad Campaigns
🔹 Deployed awareness, consideration, and conversion campaigns.
🔹 Balanced sales-driven ads with engagement-focused content to build trust.
3. Creative Optimization
🔹 Designed compelling ad creatives with persuasive messaging.
🔹 Highlighted key product benefits, including anti-aging, hydration, and skin tightening.
4. Performance Tracking & Optimization
🔹 Continuous A/B testing and real-time campaign adjustments.
🔹 Scaled high-performing ad sets while reducing budget wastage.
Results
Our strategic execution delivered exceptional performance improvements:
✅ 300% Increase in Website Sales – Massive growth in online purchases.
✅ 42% Boost in Conversion Rate – More visitors converting into customers.
✅ 50% Decrease in Customer Acquisition Cost (CAC) – Lower costs, higher profitability.
✅ 72% Increase in ROAS – Maximized returns from every ad dollar spent.
Conclusion
By leveraging audience segmentation, creative optimization, and real-time performance tracking, UnFoldMart successfully helped Botnal dominate the skincare market and achieve sustainable profitability.
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