Farm Country Brewing
Overview
Farm Country Brewing is a Canada-based craft brewery known for its community-driven approach and authentic brewing philosophy. As the brand grew, its existing website no longer reflected the energy, character, and craftsmanship behind the brewery.
UnFoldMart partnered with Farm Country Brewing to revamp their website on WordPress, creating a more engaging, functional, and brand-aligned digital presence.
The Challenge
The previous website faced several limitations:
- Outdated visual design that did not reflect the brewery’s personality
- Inconsistent layouts and user experience
- Limited flexibility for content updates and promotions
- A need to better showcase beers, locations, and brand story
For a brewery, the website is often the first touchpoint for visitors, distributors, and the local community. The platform needed to feel welcoming, bold, and easy to navigate.
Our Approach
We approached the project with a focus on brand storytelling and usability.
The goal was to modernize the website while preserving the authentic, down-to-earth character of the brand. We focused on building a flexible structure that allows the team to update content easily while maintaining consistency across pages.
Our approach emphasized:
- A refreshed, modern UI that aligns with the brewery’s identity
- Clear navigation for beers, taproom details, and updates
- A WordPress setup that balances customization with ease of use
The Execution
Website Redesign
We redesigned the website to better capture Farm Country Brewing’s personality, using bold visuals, structured layouts, and clear content hierarchy. The new design highlights key brand elements while making information easy to find for visitors.
Key design considerations included:
- Improved visual storytelling
- Consistent layouts across pages
- Mobile-friendly experience for on-the-go visitors
WordPress Development
The revamped website was built on WordPress with a custom approach to ensure flexibility and performance.
Key development highlights:
- Custom WordPress theme implementation
- Improved site performance and stability
- Easy-to-manage content sections for beers, events, and updates
- Scalable structure for future growth
The new setup allows the Farm Country Brewing team to keep the website fresh without technical complexity.
The Outcome
The revamped website now reflects the spirit of Farm Country Brewing while offering a smoother and more engaging user experience.
Results achieved:
- A modern, brand-aligned digital presence
- Improved usability across devices
- A flexible platform for content updates and promotions
- A stronger digital foundation for marketing and community engagement
Services Delivered
- Website UI redesign
- WordPress development
- Custom theme implementation
- Content structure optimization
- Mobile responsiveness
Need a website that reflects your brand’s personality?
Let’s revamp it the right way
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