Top 10 Creative Agencies in India You Should Know

India's leading creative agencies in 2026 include UnFoldMart, Ogilvy India, Leo India, McCann Worldgroup India, VML India, BBH India, Enormous, Talented, Schbang, and Elephant Design. Each agency brings different strengths, from branding and packaging design to digital experiences, content production, advertising, and growth marketing. The right choice depends on your business goals, industry, budget, and the type of creative expertise you need. This guide compares ten notable creative agencies in India, explains what each agency is best suited for, highlights potential limitations, and provides a practical framework to help brands select the right creative partner.

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All 10 agencies at a glance

Three types of creative agency in India

Before going through the list, it helps to know which type of agency you are actually looking for. Most buyers come with one of three brief types, and each points to a different kind of agency.

Network agencies

Network agencies belong to global holding companies. They offer national scale, integrated media planning, and the infrastructure to run campaigns across TV, digital, and retail at the same time. They are the right choice when your campaign needs to reach a large audience across multiple channels and markets simultaneously. The trade-off is that senior creative attention concentrates on their largest accounts, and mobilizing a network typically takes longer than working with an independent.

Independent agencies

Independent agencies are not owned by a holding company. In India in 2026, they are winning major creative awards and running national campaigns for significant brands. The advantage is direct access to the founders or senior creative leaders. Decisions move faster, and the people who pitched you are usually the people who make the work. The trade-off is less media infrastructure and less capacity for very large multi-market briefs.

Design-led studios

Design-led studios specialize in how a brand looks and behaves across every touchpoint: logo, packaging, retail environments, signage, and digital interfaces. They are the right choice when the brief is a brand identity system or a packaging range rather than a campaign. They are often better value for identity work than commissioning a full-service agency, because identity and systems design is what they are built to do.
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How We Selected These Agencies

This list is based on a combination of factors, including:

• Industry reputation
• Creative specialization
• Notable client work
• Market presence
• Service capabilities
• Awards and recognition
• Relevance for modern branding and digital growth
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The agencies included represent different strengths, from branding and packaging to large-scale integrated campaigns and digital content production.

The top 10 creative agencies in India
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1. UnFoldMart - Gurugram

UnFoldMart is a branding, packaging design, and Webflow website agency founded in 2021. We are headquartered in Gurugram and operate across India and Europe, with offices in Frankfurt, Rijswijk, Vancouver, and Singapore.

We are a full-service creative agency. What we do is build the brand, the packaging, and the website as one connected system, and wire in SEO, AEO and GEO from launch so the brand is visible in both search and AI engines from day one.

What we have built

For Re-Twin Energy, a European energy-storage company, we designed and developed its BESS website, combining UX/UI design, digital strategy, and Webflow development to create a clear, modern digital experience for a complex B2B offering.

For Farm Country Brewing, a Canadian craft brewery, we refined the brand identity and developed a packaging system that extends consistently across its beer range.
You can see more in our case studies.

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Client Trust & Results

UnFoldMart is trusted by businesses across branding, packaging, website design & development, SEO, AEO, GEO, UI/UX, and digital marketing, with 4.91/5 from 24 reviews on Sortlist and 4.9/5 from verified client reviews on Clutch.

From building distinctive brands and digital experiences to strengthening search visibility and generating qualified demand, our work is focused on creating measurable business value. With experience across branding, creative, web, SEO, and digital growth, UnFoldMart partners with ambitious brands looking to build, grow, and compete in global markets.

Best for

• B2B companies that need a brand that performs in international markets
• Consumer brands that need packaging and identity designed as one system
• Startups and SaaS companies that need a Webflow website and SEO built together from the ground up
• Brands entering the DACH or European market that need bilingual digital presence
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Looking for a creative partner that can drive real business growth? Book a 30-minute branding strategy call with UnFoldMart. We'll review your brand, share actionable recommendations, and help you determine the best next step for your business.

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2. Ogilvy India - Mumbai

Ogilvy India is a WPP network agency with offices across Mumbai, Gurugram, Bengaluru, Chennai, Hyderabad, and Kolkata. It is one of the longest-standing creative agencies in India and has built enduring brand platforms across FMCG, consumer goods, and financial services. At Cannes Lions 2026, Ogilvy Mumbai led the Indian agency table with four shortlists.

Its current offer spans creative, customer experience, public relations, and brand consulting under one roof.

Best for: established brands running national multi-channel campaigns. Not ideal for: startups or early-stage brands with smaller budgets, where senior attention is harder to guarantee.

3. Leo India - Mumbai

Leo India was formed when Publicis Groupe merged Leo Burnett India and Publicis Worldwide India into a single network called Leo in 2025. The Indian agency was named APAC Creative Agency of the Year at Spikes Asia 2026 and won the Effies India Grand Prix for its work on a health insurance campaign. Recent work includes cricket-season campaigns and brand films for consumer brands.

Best for: brands that want emotionally driven storytelling backed by the Publicis data and media ecosystem.

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4. McCann Worldgroup India - Gurugram

McCann Worldgroup India is one of three creative networks Omnicom retained after completing its IPG acquisition. In India, FCB India is being folded into McCann under incoming CEO Dheeraj Sinha, formerly of FCB Group India. McCann has a long record in mass-market campaigns that connect with a wide Indian audience.

Best for: mass-market consumer brands that need cultural resonance across a broad demographic. One note: the FCB integration is ongoing during 2026, so confirm your account team structure before signing.
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5. VML India - Mumbai

VML India is a WPP agency that combines creative, commerce, and technology. At Cannes Lions 2026, it earned three shortlists, second only to Ogilvy Mumbai among Indian agencies. It is built for briefs where creative ideas need to connect directly to e-commerce, retail media, and customer experience.

Best for: brands where campaigns need to drive measurable commerce outcomes rather than sitting in the awareness layer only.
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6. BBH India - Mumbai

BBH India is a Publicis Groupe agency known for strategy-led brand repositioning. It became a larger operation in January 2026 when Publicis India was folded into BBH India rather than into the new Leo network. The move expanded BBH India's account base while keeping its identity as a sharp, thinking-led creative agency.

Best for: established brands that need a clear repositioning or a new strategic platform for the brand.
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7. Enormous - Mumbai

Enormous is one of the largest independent agencies in India, led by managing partner Ashish Khazanchi. It won the Effies India Grand Prix in 2024, was named Agency of the Year at the 2025 ABBY Awards, and was named Creative Independent Agency of the Year at the 2026 ABBY Awards. It also received a Cannes Lions 2026 shortlist. Its client work spans FMCG, consumer goods, and challenger brands.

Best for: FMCG and challenger brands that want award-level creative work with independent agency speed and direct senior involvement.
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8. Talented - Bengaluru

Talented was founded in 2022 by Gautam Reghunath and PG Aditiya, the former CEO and CCO of Dentsu Webchutney. It is an employee-owned agency, which means the people making the work have a financial stake in it. In 2026 it ran campaigns for Uber Bike, Cars24, Duolingo, and Flipkart.

Best for: consumer tech and internet brands that want culture-led ideas, fast decisions, and people who have a real stake in the outcome.
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9. Schbang - Mumbai

Schbang was founded in 2015 by Harshil Karia, Sohil Karia, and Akshay Gurnani. It has grown to more than 1,000 people across Mumbai, Delhi, Bengaluru, and London. Its services cover digital content, social media, design, video production, and media buying across clients in FMCG, tech, and e-commerce.

Best for: brands that need a high volume of always-on digital content managed at scale, alongside campaign work. It is the largest independent agency by headcount in this list.
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10. Elephant Design - Pune

Elephant Design is one of India's longest-running brand and packaging design studios. Co-founder Ashwini Deshpande was selected for the 2026 ONE Asia Awards jury. The studio's work covers brand identity, packaging, and product design for consumer brands.

Best for: consumer brands that need a packaging range and brand identity designed together as one coherent system. If you are looking for packaging specialists more broadly, our guide to packaging design agencies in India covers ten studios in

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How to choose the right creative agency for your brand ?
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Step 1: Define what kind of brief you have

Is it a campaign, a brand identity, a packaging range, or always-on digital content? This one decision eliminates most agencies on any list. A packaging brief points to a design studio. A national launch campaign points to a network or large independent. Always-on social content at volume points to Schbang. A B2B brand plus web brief points to UnFoldMart.

Step 2: Decide between a network and an independent

Networks give you scale, media integration, and multi-market coordination. Independents give you faster decisions, founder-level involvement, and more senior time on your account. Neither is objectively better - the right answer depends on the size and type of your brief.

Step 3: Review recent work in your category, not a general showreel

Ask for campaigns from the last 12 months in your industry vertical. After the 2026 network consolidations, talent has moved between agencies. A showreel that is two years old may feature work by people who are no longer at the agency.

Step 4: Meet the team who will actually work on your account

In a credentials pitch, you will typically meet senior leaders. Ask explicitly who will lead creative and strategy day to day, and whether they will be in the room when work is presented. Get the team structure in writing before you sign.

Step 5: Run a paid pilot before a long retainer

Commission a single campaign, a brand audit, or one packaging brief before signing a 12-month retainer. A pilot shows you how the agency works under real deadlines. No credentials deck can replicate that.

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Where UnFoldMart fits

UnFoldMart publishes this guide, so we have not ranked ourselves. We are a branding, packaging, and web agency rather than an above-the-line creative agency, and we are a fit for a narrower set of briefs than the agencies above.

Founded in 2021 and headquartered in Gurugram, UnFoldMart has offices in Frankfurt, Rijswijk, Vancouver, and Singapore. We work mainly with B2B, SaaS, and consumer brands that need brand identity, packaging design, and a Webflow website delivered together, with SEO, AEO and GEO built in from launch.

Two examples: for CTRL, a pickleball brand, we created the brand identity, paddle design, and Webflow website for its global launch. For Farm Country Brewing, a Canadian craft brewery, we refined the logo and built a packaging system that extends across its beer range. See more in our case studies.

Book a branding strategy call

If your brief is a new brand identity, a packaging range, or a website that needs to launch with the brand, talk to our branding team. In 30 minutes, we will review your brief and tell you honestly whether we are the right fit or which type of agency is.

Book a 30-minute branding strategy call.